MadTech Daily: Google to Run Ads in AI Search; Amazon’s Ad Revenue Closes In On Meta

2024-05-23

The MadTech Podcast

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2:29

On today's MadTech Daily, Dot brings you the latest, including: Google plans to run ads in AI Overviews, Amazon's growing revenue closes in on Meta, and TikTok lanuch a new AI tool for brands.

• John Still on the uneasy alliance between publishers and advertisers
• James Avery of Kevel on innovation in retail media

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MadTech Daily: Connected Audio Reaches 68% of Population; OpenAI Co-Founder to Start New AI Company
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2:59
On today's MadTech Daily: MadTech Daily: Connected Audio Reaches 68% of Population; OpenAI Co-Founder to Start New AI Company; US Regulators File Lawsuit Against Adobe
The MadTech Podcast Special LIVE: Cannes Social 2024
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23:12
In a special live recording of The MadTech Podcast Special at Cannes Social 2024 by ExchangeWire and FirstPartyCapital, ExchangeWire CEO Rachel Smith is joined by Luci Dalgety, global digital sponsorship lead, euronews, Mike Follett, MD, Lumen, and Michael Shang SVP, advertising technologies, StackAdapt, to discuss use of made-for-advertising (MFA) sites and global advertising revenue.
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MadTech Daily: Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue
2024-06-20
2:06
On today's MadTech Daily: Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue; Daily Mail Unveils New Video and Commercial Offering
BBC Studios’ Jasmine Dawson on Authenticity, Brand Partnerships and Content Monetisation
2024-06-19
27:41
On this MadTech Podcast special, Aimee Newell Tarín is joined by Jasmine Dawson, SVP Digital at BBC Studios to discuss the role of their digital team, touching on brand and sponsor partnerships, video monetisation and podcast commercialisation.
MadTech Daily: Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%
2024-06-19
2:17
On today's MadTech Daily: Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%; Amazon Ads Launches Ad Relevance for Post-Cookie
TripleLift’s Airey Baringer on Embracing Programmatic Innovation
2024-06-18
24:15
In this MadTech Podcast special episode, ExchangeWire’s COO Lindsay Rowntree is joined by Airey Baringer, VP of product management at TripleLift, to discuss embracing programmatic innovation.
MadTech Daily: Meta Delays Training AI on User Data in EU; X Pitches Live Basketball to Advertisers
2024-06-18
2:12
On today's MadTech Daily: Meta Delays Training AI on User Data in EU; Apple Set to be First to Face Charges Under DMA; X Pitches Live Basketball to Advertisers
MadTech Daily: Spotify's In-house Agency; Pinterest Launch Ad Labs
2024-06-17
2:38
On today’s MadTech Daily: Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division Further reading • Mat Broughton on advertising's H1 financials • Alessandro de Zanche on the MadTech Podcast
ADZ Strategies’ Alessandro De Zanche on Calls to Ban Fossil Fuel Ads, AI Regulation and TikTok’s Election Protection Measures
2024-06-14
28:58
In this MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Alessandro De Zanche, independent monetisation consultant at ADZ Strategies, to get into the latest going on in ad tech.
MadTech Daily: Oracle Exits Ad Business; Equativ and Sharethrough to Merge
2024-06-14
2:25
On today's MadTech Daily: Danish Media Threatens to Sue OpenAI; Oracle Exits Ad Business; Equativ and Sharethrough Merge to Form one of the Largest Ad Platforms and Marketplaces

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MadTech Daily: Google to Run Ads in AI Search; Amazon’s Ad Revenue Closes In On Meta

The MadTech Podcast

Fler avsnitt från "The MadTech Podcast"

MadTech Daily: Connected Audio Reaches 68% of Population; OpenAI Co-Founder to Start New AI Company

The MadTech Podcast Special LIVE: Cannes Social 2024

MadTech Daily: Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue

BBC Studios’ Jasmine Dawson on Authenticity, Brand Partnerships and Content Monetisation

MadTech Daily: Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%

TripleLift’s Airey Baringer on Embracing Programmatic Innovation

MadTech Daily: Meta Delays Training AI on User Data in EU; X Pitches Live Basketball to Advertisers

MadTech Daily: Spotify's In-house Agency; Pinterest Launch Ad Labs

ADZ Strategies’ Alessandro De Zanche on Calls to Ban Fossil Fuel Ads, AI Regulation and TikTok’s Election Protection Measures

MadTech Daily: Oracle Exits Ad Business; Equativ and Sharethrough to Merge