353: Art Marketing Do's and Don'ts

🚀 The online art world is evolving fast—are you ready to lead the next wave of change? The rules of selling art online are being rewritten, and Miriam is pulling back the curtain on the seven trends shaping 2026. From AI-personalized storefronts to the comeback of long-form content and email's return as the most reliable sales channel, you'll learn what's shifting beneath your feet and how to stay ahead. These aren't guesses—they're grounded insights from real data and emerging market signals. Whether you're selling originals, commissions, or online classes, this episode will help you future-proof your art business and thrive no matter how the digital landscape changes. 💡 You'll Learn: Why AI-powered storefronts are becoming the new normal (and how to prepare your collections now) How to shift your marketing toward email to ensure collectors see—and act on—your messages The difference between micro-trend buyers and long-term collectors so you can focus on sustainable growth 🎧 Tune in for the strategies, mindset, and momentum you'll need to sell smarter—not harder—in 2026 and beyond. 🔗 Resources Full Show Notes: schulmanart.com/386 📩Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart 📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE📺 Watch us on YouTube at https://www.youtube.com/@schulmanart 📲 Follow me on Instagram: @schulmanart💼Connect on Linkedin: www.linkedin.com/in/schulmanart

🎨 Free Goal-Setting Workshop When You Buy Artpreneur This December! Ready to make 2026 your most focused, profitable, and creatively aligned year yet? In this short announcement, Miriam shares how you can get access to her Goal Setting Workshop (normally $97) absolutely free when you purchase a paperback copy of Artpreneur during December 2025. Inside the workshop, you'll learn: • How to set creative goals that actually happen • The exact planning method Miriam has used to build a multi–six-figure art business • How to map out your revenue, projects, and production schedule for the entire year • A gentle kick of accountability (Miriam-style 💁🏻‍♀️) 🎁 How to Get the Workshop Free: Purchase a paperback copy of Artpreneur on Amazon in December 2025. Email your receipt to  [email protected] You'll receive a private link to join the workshop + replay. 👉 Details and link to the workshop page: SchulmanArt.com/goals Give the book as a gift… or get yourself a fresh copy for the new year and step into 2026 with clarity, confidence, and a real plan.

🖼️ Your art doesn't live in a vacuum—it lives in spaces, stories, and the emotions of your collectors. As interior design evolves, so does the psychology behind why people buy art. In this solo episode, Miriam gives an insider's look at the eight biggest décor trends shaping 2026 and how to align your art with them without selling your soul. From rich, moody color palettes to art-as-sanctuary spaces, you'll learn how to anticipate what buyers crave and position your creative vision at the forefront of what's next in design and culture. 💡 You'll Learn: Why moody color palettes are replacing neutrals in collector homes How to create narrative-rich artwork that connects with cultural identity Why statement-scale pieces are outselling smaller works 🎧 Tune in to future-proof your art business and discover how décor psychology can deepen your connection with collectors. 🔗 Resources Full Show Notes: schulmanart.com/385 📩Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart 📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE📺 Watch us on YouTube at https://www.youtube.com/@schulmanart 📲 Follow me on Instagram: @schulmanart💼Connect on Linkedin: www.linkedin.com/in/schulmanart

🌒 What if the chaos, darkness, and doubt in your life weren't obstacles to creativity—but the very source of it? If you've ever believed that creativity is reserved for the chosen few, this episode will change everything. Rabbi Adina Allen, co-founder of the Jewish Studio Project, joins Miriam for a deeply soulful exploration of art as a spiritual act. Together, they uncover how ancient Jewish texts, like the Torah/Bible, offer timeless guidance for the creative process. And why chaos and uncertainty are not enemies of art, but its raw materials. This conversation invites you to reconnect with the sacred, make meaning through your practice, and rediscover creativity as a divine birthright. 💡 You'll Learn: • Why darkness and chaos are essential to every artist's creative process • How to make art for the soul, not just for sales or validation • Ways to reclaim sacred stories through personal creative interpretation 🎧 Tune in for a heart-opening reminder that your art isn't just what you make—it's how you make meaning. Guest: Rabbi Adina Allen — artist, educator, and co-founder of the Jewish Studio Project 🔗 Resources Full Show Notes: schulmanart.com/384 📩Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart 📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE📺 Watch us on YouTube at https://www.youtube.com/@schulmanart 📲 Follow me on Instagram: @schulmanart💼Connect on Linkedin: www.linkedin.com/in/schulmanart

🌕 Feeling the weight of the world lately? You're not alone—and it might actually be the best thing that's ever happened to your creative evolution. In this powerful conversation, Miriam sits down with intuitive coach and spiritual teacher Patty Lennon to unpack what she calls the "trust recession"—a global shift affecting how we buy, create, and connect. Together, they explore the Ascension, why 2026 will demand radical authenticity, and how artists and entrepreneurs can stay grounded when the world feels energetically chaotic. If you've been feeling uncertainty in your business, questioning what's true, or craving a more aligned way to create and sell your art, this episode will feel like a deep, validating exhale and a glimpse into what's coming next. 💡 You'll Learn: Why authenticity is becoming the foundation of prosperity for artists and creatives in 2026 How to tell when your work or commissions are out of alignment and how to lovingly reset How spiritual tools like discernment and angelic support can help you find calm in uncertainty 🎧 Tune in to reconnect with your inner compass and embrace your art as an act of sacred truth. Guest: Patty Lennon — intuitive coach, spiritual teacher, and author of Make Space for Magic 🔗 Resources Full Show Notes: schulmanart.com/383 📩Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart 📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE📺 Watch us on YouTube at https://www.youtube.com/@schulmanart 📲 Follow me on Instagram: @schulmanart💼Connect on Linkedin: www.linkedin.com/in/schulmanart

💼 If Instagram feels like a dead end, it's time to explore the platform where serious collectors are already hanging out—LinkedIn. LinkedIn isn't just for corporate résumés anymore, it's where high-end collectors, CEOs, and professionals with disposable income are connecting. In this episode, Miriam sits down with LinkedIn expert Scott Aaron to uncover how artists are turning this overlooked platform into a powerful sales engine. You'll learn what to post, who to connect with, and how to attract buyers who are ready to invest in your work, no algorithm-chasing required.\ 💡 You'll Learn: How to use LinkedIn to reach corporate collectors and art-buying professionals The 3-post-per-week "bookend method" that builds visibility without burnout How to create content that attracts buyers, not just other artists 🎧 Tune in to learn how to position yourself where money, influence, and art appreciation intersect—and turn LinkedIn into your new favorite sales platform. Guest: Scott Aaron — LinkedIn expert, speaker, and author of The LinkedIn Book for Network Marketing 🔗 Resources Full Show Notes: schulmanart.com/382 📩Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart 📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com 💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE 📺 Watch us on YouTube at https://www.youtube.com/@schulmanart 📲 Follow me on Instagram: @schulmanart 💼Connect on Linkedin: www.linkedin.com/in/schulmanart

📱 Feel like Instagram's changing faster than you can post? You're not imagining it—this episode is your lifeline. Social media expert Elise Darma is back to share what's actually working on Instagram right now, what's fading out, and what artists should double down on heading into 2026.  From ditching those blink-and-you-miss-it reels to embracing your authentic behind-the-scenes storytelling, Elise delivers the creative spark and strategic clarity you need to show up with confidence. Plus, Miriam reveals her results from using Elise's "One and Done" method and why she's now obsessed with ChatGPT-powered color theory for content creation. 💡 You'll Learn: Why longer, story-driven videos are outperforming short reels How to design a content series that keeps your audience engaged and returning Why DMs are your most powerful space to turn fans into loyal collectors 🎧 Tune in to future-proof your content strategy and make Instagram feel fun—and profitable—again. Guest: Elise Darma — Instagram marketing educator, content strategist, and founder of On Video 🔗 Resources Full Show Notes: schulmanart.com/381 📩Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart 📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com 💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE 📺 Watch us on YouTube at https://www.youtube.com/@schulmanart 📲 Follow me on Instagram: @schulmanart 💼Connect on Linkedin: www.linkedin.com/in/schulmanart

🎨 Speak the Language of Color: 2026's Hottest Palettes & What They Mean for Your Art Every fall, the world's biggest paint brands reveal their Color of the Year but these aren't just decorating trends. They're emotional roadmaps for what buyers crave and collect. In this episode, Miriam breaks down 2026's trending colors from biophilic greens and warm khakis to heritage reds and timeless blues. And shows you how to use color psychology to sell, brand, and connect like a creative pro. 💡 You'll Learn: The hidden emotional language behind each major color family. How to translate paint trends into brand strategy for artists Ways to borrow color cues from design pros to deepen connection with collectors 🎧 Whether or not you change your palette, you'll discover how to speak color like a marketer and create art that resonates on a subconscious level. 🔗 Resources Full Show Notes: schulmanart.com/380 📩Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart 📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com 💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE 📺 Watch us on YouTube at https://www.youtube.com/@schulmanart 📲 Follow me on Instagram: @schulmanart 💼Connect on Linkedin: www.linkedin.com/in/schulmanart

💫 From Hesitant Beginner to Confident Artist: Kimberly Chan's Artpreneur Journey When Kimberly Chan first joined the Artpreneur community, she wasn't sure where to start, just that she was ready to grow. One year later, she's sold 50+ original pieces, built an email list from zero, and found the confidence to pitch her story (even to Miriam!). In this inspiring conversation, Kimberly shares how boldness, persistence, and community support turned her fear into momentum. And how you can use the same mindset shifts to grow your art career with courage and joy. 💡You'll Learn: How to build creative momentum even before you feel "ready. Why pitching for opportunities can open surprising new doors The simple mindset shifts that transform self-doubt into confident action 🎧 Listen in for a masterclass on what it really takes to move from hesitation to thriving artist. Proof that you don't need perfection, just heart and action. 🔗 Resources Full Show Notes: schulmanart.com/379 📩Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart 📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com 💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE 📺 Watch us on YouTube at https://www.youtube.com/@schulmanart 📲 Follow me on Instagram: @schulmanart 💼Connect on Linkedin: www.linkedin.com/in/schulmanart  

Craft THE STORY THAT SELLS YOUR ARTA picture tells a thousand words… but which ones?   Walk away with a magnetic messaging vault [schulmanart.com/VAULT] specific to you and your art that you can use for:   💌 Authentic Email Marketing that your collectors will want to read (because they're compelling -not salesy or annoying) 🔄 Spark Repeat Sales and deeper relationships with new collectors and your best buyers 🖥️ Irresistible Website copy with stories that sell and connect 📰 Story-Driven Press and media pitches that editors love 📱 Engaging Social Media Captions that build your audience 🖼️ Gallery Outreach that present you as a serious artist ready for representation and shows 🧾 Grant and residency applications – stand out from the pile and secure career-building funding and prestige 🎁 Bonus: I'll show you how to use all of this anywhere you need to describe who you are, what you do, and why your art matters. You'll leave with words that are not only clear but anchored in who you truly are. schulmanart.com/VAULT