When Less is More | Robin Robins Episode Recap

At some point, we've all fallen into the trap of believing that more is always better. Whether it's money, accolades, possessions, or accomplishments. In today’s recap episode of AJ’s interview with Robin Robins, she challenges this mindset, exploring how you can actually build more with less. She discusses how to grow a thriving business with a smaller, more engaged audience and how less can lead to greater impact and success. Thanks for tuning in!

When starting a business, being scrappy is how most entrepreneurs manage to get things done but there has to come a time when they focus on strategy instead. Today’s guest on the Influential Personal Brand Podcast, the most in-demand IT consultant, Robin Robins joins us to tell us about her career and share how to grow an 8-figure business. Tuning in, you’ll hear all about our guest and her career, how she started her business, why she decided to hone in on the micro-niche she serves today, and how to let go of clients who don’t serve your company. Robin walks us through the importance of finding who you serve and starting with the smallest buyable audience before warning us about watering down our message to appeal to the masses. We discuss hiring leaders who are going to stay true to your mission, why you are going to be the best at selling your product most of the time, and knowing when to take control and step back as a business owner. Finally, our guest shares the most important lessons she has learned throughout her career as a business owner. You don’t want to miss this episode so be sure to tune in now!

When starting a new business venture or personal brand, one of the most important (and sometimes daunting) tasks is getting the right kind of media attention to promote it. Today on the Influential Personal Brand Podcast, we discuss three ways to get mainstream publicity. Tuning in, you’ll learn why you need to connect your expertise to what is happening in the news and how you can do that. We delve into the importance of “becoming the media” and learn why the media needs us just as much as we need it. We also discuss why you need to build relationships before you need them and why hard work will always pay off! Finally, you’ll hear all about Brand Builders Group's goal to shape the voices that will shape the world.

Have you ever wondered how to turn your personal brand into a thriving business? Join us as we dive into the success story of Ryan Serhant, the real estate mogul behind one of the biggest brands in the world. Ryan is an American real estate broker, bestselling author, and reality TV star of the two-time Emmy-nominated series Million Dollar Listing New York and its spin-off Sell it Like Serhant. He’s also the founder and CEO of SERHANT., a vertically integrated tech-forward brokerage known for its cutting-edge innovation, extravagant listings, full-service media production company, and digital education platform. In this episode, you’ll find out how Ryan turned his personal brand into a scalable business with serious enterprise value. More specifically, you’ll discover what goes into creating a compelling TV show that is not only entertaining but good for business too. From crafting the perfect pitch reel to choosing the right streaming service and mastering the art of storytelling algorithms, we explore it all! Don't miss this captivating conversation with possibly the most famous real estate agent in the world. Tune in today to unlock the secrets to entrepreneurial success with Ryan Serhant!

If you live in the United States, statistically speaking, you are already richer than most human beings on the planet. If you make more than $50,000 a year, then you make more than most people do worldwide. But if you want to learn how to be successful, which is a part of what being rich means, then this episode is for you! Join us as we consider what it looks like to apply extreme focus and intentionality to reaching our goals, how this translates to success, and the real-life results that come from identifying and prioritizing a limited list of priorities each day. Don’t miss this bite-sized episode filled with life-changing practical advice!

You’ve heard lots about AI, you probably know a lot about AI too. But do you use it to create efficiencies in your business? Matt Fornito is known as the AI Guy. He is the Founder of the AI Advisory Group and a well-known expert and speaker on AI. He believes that the most important thing is having a transformative mindset, and he joins us today to share his philosophy of being people-first and AI-driven to allow everyone to spend more time on the things that they love. Sharing his journey into business ownership, he unpacks how to simplify your focus, what to do and what to avoid when you are using AI tools, and shares a whole host of tools that he and his team use daily. We also discuss the important principle of prioritizing strategy over tactics, especially when you are considering AI implementation. This conversation is going to add value to your life, whether you’re an entrepreneur, business owner, salesperson, leading marketing operations, or someone aspiring to do any of those things. Thanks for listening!

Our entire digital marketing strategy is deceptively simple: teach everything you know in small, bite-sized chunks, in random order, for free. Now, you might be asking ‘But then what will people pay me for?’ Today, we reveal the answer to this question, and much more, as we take a quick, informative dive into our complete digital marketing strategy and why it works. Join Rory as he unpacks why you should share your knowledge for free, the expertise that people will pay you for, how to apply the three E’s of content creation, key tips for producing and distributing content, and much more. Tune in now to unlock the secrets to effective digital marketing and transform your strategy!

Sean Cannell is, without a doubt, one of the world’s leading authorities on YouTube strategy; building your influence, income, and impact with video. He believes that YouTube will work best for those users who think of it not as a tactic but as a lifestyle! Sean is one of the OGs in this space and as the CEO of Think Media, the host of the Think Media podcast, a YouTuber, an international speaker, and a coach, he helps entrepreneurs build their influence and income with online video. Sean's YouTube channels have over a million subscribers, his videos have been viewed over 100 million times, and he has been featured in the "20 Must Watch YouTube Channels That Will Change Your Business" by Forbes. Join the conversation as we dive into how he got into the YouTube game, why it’s not too late to start your YouTube adventure, his thoughts on the admission price, and why you need to build your content-creating muscles! This is truly an insightful episode, filled with golden nuggets of wisdom, so be sure not to miss out. Thanks for listening!

The sooner you embrace the fact that everyone is a salesperson by nature, the sooner you will become better at sales! Today we are recapping AJ’s discussion with Dr. Cindy, a bestselling author and consultant, and sharing six traits of a great salesperson. Tuning in, you’ll hear about why you need to consider yourself a salesperson, the lessons we can learn about sales from children, why you need to know exactly what problem you solve, and more. We delve into the importance of being aware of any sales opportunity and having the courage to engage, why ‘no’ is a research opportunity and a gift, and why you need to be grateful for everyone who has trusted you enough to do business with you. Finally, AJ stresses the importance of relationships in business and sales and reminds us to be diligent with all follow-ups in order to become better salespeople. You don’t want to miss this one so be sure to press play now and if you haven’t already, listen to AJ’s interview with Dr. Cindy!

Everyone is in sales, even if you don’t know it! Today on the Influential Personal Brand Podcast, bestselling author, keynote speaker, and CEO of Orange Leaf Consulting, Dr. Cindy joins us to discuss all things sales. Dr. Cindy finally embraced her identity as a saleswoman when she realized that every single verbal and non-verbal exchange we have in life is a sale! In this conversation, you’ll hear all about Dr. Cindy’s life and career, why the negative perception of sales is incorrect, how she freed herself from that stigma, and so much more! We delve into how to reframe how we see sales before Dr. Cindy shares some examples of sales we make unconsciously every day. She also walks us through universal sales skills that she believes everyone needs to develop to improve their communication skills. We even learn that getting a ‘no’ is a gift and learn how to embrace rejection. Finally, our guest describes ‘the unofficial sale’ and tells us where we can find her incredibly educational sales books. Thanks for listening in!