How I Went from $20K to $100K Months in Less Than a Year

In today’s very special episode I’m sharing the power of specialization and finding your niche. As we celebrate our podcast’s seventh anniversary, we're not only reflecting on our journey but also on how you can refine your business's focus to make a meaningful impact and increase revenue along your journey. I'll share the importance of having a clear, valuable offer and aligning it with your audience's desires. I'll talk about the process of crafting this offer, identifying your ideal buyer, and evaluating your sales strategy. Plus, I'll touch on the common challenges many face when selling—like fear, rejection, and worthiness issues—and I'll offer actionable steps to overcome these barriers. Whether you're struggling with mindset, feeling unworthy, or simply looking for support and accountability, I’ll provide insights on how a community, coaching, and internal transformation can catalyze your growth. And since it's our anniversary, we’re running an exclusive giveaway! Learn how you can win lifetime access to my program 'Pitch It Perfect' and other incredible prizes simply by engaging with our podcast community. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS 00:34 Celebrating the Podcast's Anniversary & Special Giveaway 05:23 Diving Deep into Influence, Building Authority and Strategy 07:12 Solving Common Problems, Niching Down and Specialization 08:06 Introducing the Revenue Growth Lab: A New Support Container 10:19 Specialization vs. Niche: Clarifying the Concepts 14:53 Addressing the 'Meh Offer' Dilemma, Crafting Irresistible Offers 21:40 Overcoming Sales Hurdles, Selling with Ease 27:37 Tackling Imposter Syndrome and Self-Doubt QUOTABLES: “Specialized businesses or industries or brands focus on a specific expertise or skill set, like, say, a unique product or service that demands a technical know-how, that is what specialization means. However, niche is different. Niche actually targets a subset of a broader market with distinct customer needs." — Julie “It's not just about having an amazing offer. It's about having someone in your world who truly wants what it is that you're selling them and they're willing to invest in it." — Julie "It's not about forcing someone to buy something that they don't want or need. Because selling at its core is relationship based. And that's why when we're just selling all the time, we don't even realize that we're selling. Because it is service based. It is relationship based. When we come from that lens, it's about genuinely helping people solve a problem or achieve a goal." — Julie "Are you reaching your ideal buyers effectively? Do you have the right funnels and automations and processes and systems set up to do this in a way where you can actually access your sales approach to ensure that it's consistently bringing money in for you and that it also aligns with your offer and your target audience, which maximizes the chances of your success." — Julie  RESOURCES: [WORK WITH ME?] I am creating a new done with you / for you offer to help you strategize and build out your offers for revenue growth! If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority, I’d love for you to take 5 minutes to fill out this form so I can tweak my new experience to meet your needs. And, if it looks like our upcoming case study cohort would be a fit, I’ll have my team reach out to you!  [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello friends! Today we're diving into a powerful discussion that's all about staying true to your passion and leveraging it for growth in the ever-evolving online world. I'm thrilled to walk you through five transformative steps that I have personally used to resonate with, reengage, and profoundly impact my community. We’ll discuss how these steps can expand your influence, skyrocket your audience, and establish you as a profitable global leader. I’ll share strategies that will propel you, no matter your following or credentials. We're talking beyond the metrics—engagement, authenticity, and making your thoughts work for you, not against you. I’m also teasing the four common mistakes many make while trying to grow in this space and how to catalyze a shift in your approach with actionable insights to rekindle that initial spark, involve your prospects in creation, and respond to their needs with service and action. Get ready to shake off the struggle, embrace service-oriented strategies, and welcome a future-focused mindset for unprecedented success.  Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 04:04 Choose future over past for successful decisions. 06:18 Money enables impact and change in the world. 12:20 Influence, awareness, coaching for future business success. 15:19 Focus on purpose, future, consistency and support. 16:25 Influence leads to value and wealth. 19:59 Started with no purpose, strategy, followers, brand. 29:31 Connecting with your community creates meaningful relationships. 33:03 Encouraging engagement, seeking feedback, and building community. 35:23 A key step for growth, revenue and learning. 41:07 Create content aligned with your ideal prospect's passion. 42:51 Engage, reframe, request, respond - grow influence. QUOTABLES: “We don't need to be living and making choices and making decisions based on our past. We need to be making choices and decisions based on how we want our future to look like, to feel like in our lives and in our business." — Julie "The more that we have of it [money], the more that we can exchange and put more bountiful and abundant energy into the world." — Julie “You know, when you are able to relate to your audience or your community or your customer or your coaching clients, it has the potential to make both of you more connected and relatable to one another." — Julie “Step one, relate to your prospect. Step two, reengage with your prospect. Step three, reframe their thoughts by asking questions. Step four, request their support. And step five, respond with action in service." — Julie  RESOURCES: [WORK WITH ME?] I am creating a new done with you / for you offer to help you strategize and build out your offers for revenue growth! If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority, I’d love for you to take 5 minutes to fill out this form so I can tweak my new experience to meet your needs. And, if it looks like our upcoming case study cohort would be a fit, I’ll have my team reach out to you!  [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re thrilled to have Stefanie and Caleb Rouse sharing their incredible shift from teaching to creating a full-time lifestyle brand. Discover how they catapulted their social media reach from 40,000 to a staggering 140,000 followers in just 3 months and made their personal brand a resonating success. Their secret? A strategic pivot through the "Pitch It Perfect" program, guiding them to confidently monetize their influence and secure lucrative brand deals. Overcoming fears and embracing continuous learning have been pivotal in their journey to not just growing an audience, but truly connecting with and impacting lives. Stefanie and Caleb's story is one of passion, perseverance, and the power of supportive communities. Expect to be motivated by their candid discussion on the steps they took to triumph over challenges and their advice for anyone eyeing a similar path. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 14:31 Struggling with fear and negativity, finding happiness. 21:32 Enjoying course, negotiating value, landing major brands. 22:29 Your course empowered us to value ourselves. 25:43 Started getting brand deals, expanding the team's reach. 30:23 Utilizing templates for multiple unexpected opportunities and success. 36:25 Brand deals and impact on legacy. 46:18 Influence one person for a positive impact. QUOTABLES: "Even when we didn't have a lot of time, we carved out the time." — Stefanie "I would definitely say that your audience is not too small, that you can do it, that it's possible to go out there and secure these deals and to grow your brand. You just have to be willing to put in that work to be able to get there." — Caleb  "But it's also two fold, it's nice to get to look back at those memories and really for us, we see our Instagram and our YouTube also, like, as a legacy to really impact people, to really get to share our lives and, we love looking back and how it empowers us to have a voice and then it allows us to connect with so many others and help others as well. So we really see it all, like, as our legacy, our courses, our Instagram, our YouTube and how that can make a difference in the world, you know, little by little." — Stefanie "I would definitely say that your audience is not too small, that you can do it, that it's possible to go out there and secure these deals and to grow your brand. You just have to be willing to put in that work to be able to get there." — Caleb GUEST RESOURCES: Stefanie & Caleb Rouse IG | @calebjasonrouse RESOURCES: [WORK WITH ME?] If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority, I’d love for you to take 5 minutes to fill out this form so I can tweak my new program to meet your needs. And, if it looks like our upcoming case study cohort would be a fit, I’ll have my team reach out to you!  [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to land brand deals regardless of how many followers you have? In today’s episode I’m sharing the secrets to successful pitching using the "shine structure", a strategic framework designed to craft winning pitches that prioritize a brand's needs and position you as their ideal partner.  It's about strategy, and focusing on the RIGHT numbers. By focusing on value and proactive engagement, you can unlock brand partnerships regardless of follower size. I believe in the power of starting where you are and building something extraordinary.  Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 04:20 Small following can lead to faster payments. 08:00 Pitch daily, craft strategy, attract brand deals. 11:34 You’re already pitching in daily life interactions. 15:20 Pitching technique emphasizes shining the focus on others. 19:13 Create compelling pitches by showcasing relevant content. 22:11 Thorough research before pitching leads to success. 24:53 Find a knowledgeable coach for success. 30:16 Seek new perspectives, gain success, share insights. QUOTABLES: "I am so passionate about the art form and really the goodness that is pitching, that is putting yourself out there, that is knowing the right way to ask for what you want, to get what you want, and then for people to happily pay you for that." — Julie "In your pitch, you take the shine off you and you put the shine on them. You take the focus off of yourself and you put the focus on them." — Julie "It is your job to figure out what that is and to make sure that your pitch to them is super compelling and that you're showing them, not just telling them how you're able to do that." — Julie "Give yourself permission to learn the right way to pitch, come learn some new strategies, and then start making some money and start getting that freedom and that success and that exposure and that brand recognition that I know that you are craving." — Julie RESOURCES: [WORK WITH ME?] If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority, I’d love for you to take 5 minutes to fill out this form so I can tweak my new program to meet your needs. And, if it looks like our upcoming case study cohort would be a fit, I’ll have my team reach out to you!  [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s very special episode, I’m joined by our dedicated Pitch It Perfect students who share their journey, from handling vague company responses to landing a single $2k brand deal! We'll discuss strategies like patience and persistence in follow-ups, and how important it is not to take rejections personally. My students bring up the ever-important question of how to strike the right balance between paid partnerships and selling their own services. Together, we explore the art of engaging an audience, the significance of local reputation, and why it's crucial to remain true to opportunities that excite us. Tune in as we talk through actionable insights on mindset, content creation, and growing your following. As well as how to transition from free brand features to paid collaborations and setting boundaries for future partnerships.  Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 04:25 Refused a bad deal, now grateful for it. 11:28 Focus on problem-solving to tap into emotions. 14:27 Struggling with abundance and exchange of energy. 17:40 Seek clarification regarding next steps promptly. 21:00 Monetizing social media through collaborations and products. 24:55 Pitching is essential for sales and partnerships. 29:45 Disappointment, focus on change, not others' actions. QUOTABLES: “This is showing you that there's always going to be an abundance of opportunity. There's so much. We will never in our lifetime be able to do as much as we would want to do because there's constant new creation coming at us all the time." — Julie “It's either a hell yes or a hell no. If it's hell no, I’m moving on. I don't have to think about it." — Julie "You kind of have to remind people 17 gazillion thousand billion times about what it is that you have to offer because most of the time they have no idea that it exists." — Julie RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back friends! Today’s episode is the continuation of our frequently asked questions series where I’ll further expand the conversation around brand building, social media strategies, and leveling up your influence.  I’ll be tackling everything from growth tactics on Instagram to mastering your pitch for dream partnerships, niching down without getting boxed in and why taking a digital break can lead to the creative breakthrough you’ve been looking for.  If you’re ready to connect deeply with your audience, elevate your content strategy, grow your brand & land paid partnerships, this is an episode you don’t want to miss!  Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 03:29 Diverse content creation for broader brand appeal. 08:07 Grow following, attract brands, land paid deals.  12:29 Attraction based marketing collapses purchasing time. 13:33 Teach new possibilities and support with implementation. 19:33 Engagement but can't convert? Analyze and adjust. 26:02 Poor audience engagement, lacks product/service info. 28:24 How Pitch It Perfect & The Brand Accelerator help with content creation for brands. QUOTABLES: “You can talk about a multitude of different things as long as what you're talking about serves your ideal audience, serves your ideal buyer, and it also reflects and goes back to what it is that you specialize in." — Julie “Attraction-based marketing is actually positioned to collapse the purchasing time and to attract the people that are ready to buy today. Because it's designed around the “I'm done” moment. It's designed around…“I'm sick and tired of being sick and tired…I'm so tired of not having an answer to the solution…I'm so tired of being frustrated.” — Julie “At the end of the day, our followers don't care about us.They care about themselves. No one cares about what we're doing or what we're thinking or what's happening because they're too busy thinking about themselves or too busy caring about themselves. And so when someone comes on your page, the first thing that they're thinking of is not you. They're thinking, how does this help me? How does this support me? How does this make me feel better?” — Julie RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s episode is part one of a very special two-part series where I deep dive into some of our listeners' most engaging questions. If you’re eager to turbo-charge your social media presence, you’ll most certainly want to tune in as I’ll be sharing proven strategies on how to grow your following and land those coveted brand deals in just 30 days, even if you're starting with a modest audience and juggling a hectic content creation schedule. I’ll let you in on the secret to crafting a crystal-clear content strategy that resonates and attracts paying brands while blending the latest trends with your authentic voice to serve and truly connect with your audience. You'll learn how consistency, stellar content, and strategic use of insights can transform your social media game.  It's time to shine on social, so let's dive into the nitty-gritty of showing up, serving, sharing, and selling with heart and purpose. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 05:43 Limit scrolling, focus on inner creativity, rejuvenate. 14:49 Consistent free content builds trust for sales. 18:15 Offer valuable free content, reserve exclusive method. 22:09 Promote content strategically on social media platforms. 25:18 Good lighting and audio matter on TikTok. On Instagram, curation may be important. 28:43 Check insights analytics to guide content strategy. 32:48 Consistent valuable content builds audience trust and engagement. QUOTABLES: “You can't really allow other people's ideas or directions to really infiltrate what it is that you're meant to show up and share on social media." — Julie  "People will always be able to feel the energy if you're doing something that you love. Enthusiasm leads to sales, enthusiasm leads to connection. Enthusiasm leads to building." — Julie “If you're gatekeeping and saving all of your valuable content behind a paywall, you're not going to build the know, like and trust that is vital to someone buying from you in the first place." — Julie “It's not just showing up to show up, it's showing up with valuable, engaging content that your ideal audience would want. Because that consistency is what helps you build the know, like and trust that you need to further, positively manipulate the algorithm to actually engage with the people that are following you." — Julie RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at https://justworks.com/influencer Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back friends! In today's episode, we're diving into the incredible journey of Taryn Newton. From a fashion-focused blogger and mother of two to a powerhouse of influence with a burgeoning six-figure content creation business, Taryn joins us to share the highs and lows of monetizing her passion while balancing her roles as an HR leader and devoted mom. In this candid conversation, Taryn reveals how she embraced her authentic self to forge genuine connections with her audience, transforming her blog from making $0 in 2017 to a thriving, revenue-generating platform. She also shares her personal experience with "Pitch It Perfect”, which catapulted Taryn into success by refining her pitch to brands and tripling her income, surpassing her six-figure corporate salary. Join us as Taryn unpacks the essence of influence, opens up about the growing pains of expanding her team, and inspires us with her drive to turn her blogging dreams into awe-inspiring reality. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 04:33 Authentically monetizing & prioritizing influence and connections. 07:44 Embracing storytelling, authenticity, and connection in content. 13:16 Balancing brand appeal while engaging with your audience. 18:45 Overcoming fear of investing in business growth. 25:28 Simplified foundational steps stand the test of time. 31:10 Balancing career, blog, and personal fulfillment. 34:36 Community provides valuable student examples and support. 40:59 Balancing work, family and making an impact. QUOTABLES: “I'm very honest with brands up front to let them know that I have to be myself and I have to do storytelling captions because people would want to work with me and convert on any products when they feel that they're invested in it." — Taryn Newton  “I also had to get consistent because a lot of times people like the idea of myself included, where I wanted to be this blogger, successful blogger, but I wasn't really putting the time in and I wasn't doing everything I needed to do in order to have a successful blog.” — Taryn Newton “When I applied that pitch foundation, your elevator pitch, I was getting responses from brands, and that was my biggest thing. Even when they weren't always yeses, I was getting them to at least notice me and say, even if it's not right now, it's later.” — Taryn Newton GUEST RESOURCES: Taryn Newton IG | @tarynnewton RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s episode, I’m chatting with Siffat Haider, the founder of Arrae—a holistic supplement brand that’s redefining the health industry. Siffat and I dive into the origin & transformation of Arrae, how community feedback shaped its products for common yet stigmatized health issues, and the strategic journey behind it all.  We explore the deep need for influencers to extend beyond brand partnerships into creating lasting and meaningful products aligned with audience needs. Siffat shares the importance of podcasting as a medium to connect deeply with listeners, the significant role of email marketing, and the courage it takes to launch and refine in real time. She also highlights the strategies used in building Arrae—how a strong community, genuine connections, and the willingness to start imperfectly has led to monumental growth and success. KEY POINTS: 04:59 Siffat’s journey into holistic health and skincare. 08:30 Common theme of bloating and anxiety discovery. 15:23 Embrace both sides, build authentic brand relationships. 18:46 Enthusiasm leads to authenticity & connects people deeply. 23:29 Podcast interviews drive product distribution, engagement, emails. 27:27 Embrace imperfection, grow through experience, and iterate. 35:58 Launch something your audience already trusts. 38:04 Stay true to what your audience wants. QUOTABLES: "Don't underutilize social media. It is literally your direct line of communication with your consumers." — Siffat Haider “A podcast is so important because that long form content is so valuable for people to get to know exactly who you are, for you to connect on a deeper level, I found that my podcast listeners are my most engaged audience members." — Siffat Haider “I think being really tuned into what it is people are coming to you for, like, what is your expertise? What are you the best at? What do people really trust you for?” — Siffat Haider GUEST RESOURCES: Siffat Haider IG | @siffhaider RESOURCES: Use code JULS15 for 15% off any product from Arrae! Julie’s favorites are Bloat, Sleep and Calm! [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at https://justworks.com/influencer Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s episode we’re joined by Meg Young, a seasoned professional in the field of PR and influencer marketing. With an extensive background from top beauty agencies in New York to leading PR for notable cosmetics brands in Los Angeles, Meg brings a wealth of knowledge to the table. Her consultancy, Meg Young Media Group, reflects a deep understanding of the industry she's shaped over the years. In this episode, we navigate the complexities of influencer partnerships and the evolution of these relationships from transactional engagements to meaningful, lasting collaborations. Meg shed’s light on the significance of trust, repetition in messaging, and the shift from focusing solely on high-tier influencers to recognizing the value of micro-influencers and their authentic engagement with audiences. KEY POINTS: 15:13 Knowing influencers personally is crucial for partnerships. 19:03 Influencer impact varies based on strategy, brand, platforms. 23:52 Frequent social media scrolling to connect professionally. 30:09 Identifying non-traditional influencers for brand promotions. 33:27 Influence to change thoughts and actions positively. QUOTABLES: "It's not just about a paycheck and slapping something up there. We know that it's going to be really quality and also somebody that we want to work with. I think just like an employer wants to hire somebody that's going to be a long term partner for a brand and somebody who really works well with other team members, I think it's really very similar. You want to work with somebody you enjoy working with, who's respectful, who's professional.” — Meg Young "What I'm seeing now with brands is the repetition of the messaging that is really converting to sales, which I would say is probably most brands' number one priority. They want awareness and therefore sales ultimately resulting from that." — Meg Young "PR should not be, you should never invest in PR if you're expecting to see the return on your investment three times over. It's about that brand awareness, it's about creating that halo effect, and then sales will result from that." — Meg Young GUEST RESOURCES: Linked In | Meg Young RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at https://justworks.com/influencer Learn more about your ad choices. Visit megaphone.fm/adchoices