The HeyHuman Podcast podcast

Episode 2: Nick Larkworthy, Head of Innovation, New Markets & Experiences for Guinness in Africa

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On this episode we are delighted to welcome Nick Larkworthy, Head of Innovation, New Markets and Experiences for Guinness in Africa. Neil and Nick look back at our award-winning campaign, The Flavour Rooms, a multi-sensory experience that got people to feel Guinness for the first time. Executed in Nigeria, the second biggest market for Guinness in the world, The Flavour Rooms represented a huge leap forward for immersive experiential in Africa. Tune in to find out how we executed such a campaign in the vibrant city that is Lagos.


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    Episode 2: Nick Larkworthy, Head of Innovation, New Markets & Experiences for Guinness in Africa

    23:40

    On this episode we are delighted to welcome Nick Larkworthy, Head of Innovation, New Markets and Experiences for Guinness in Africa. Neil and Nick look back at our award-winning campaign, The Flavour Rooms, a multi-sensory experience that got people to feel Guinness for the first time. Executed in Nigeria, the second biggest market for Guinness in the world, The Flavour Rooms represented a huge leap forward for immersive experiential in Africa. Tune in to find out how we executed such a campaign in the vibrant city that is Lagos.
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