Jobs-To-Be-Done (JTBD) Framework: A Deep Dive

In this episode with speak with Michael Howell – author of the books Capital Wars and Investing in Emerging Markets and the leading authority on global liquidity. He’s worked in finance for over 30 years and was the research director at Salomon Brothers where he developed the concept of ‘global liquidity’ – about how global liquidity affects economic cycles.

In this episode, we talk with Jason Daniel— Founder and CEO at LSKD— about how they went from $0 to $80M revenue in 5 years in the apparel industry.

In this episode we talk with Neil Sahota - IBM Master Inventor, United Nations (UN) Artificial Intelligence (AI) Advisor and author of the book Own the AI Revolution - about how A.I. tools like ChatGPT and Bard will affect the future of business.

In this episode we talk with with Murray - Founder and CEO at waterdrop - about how they went from $0 to $100M in revenue in 13 countries in 6 years, with DTC marketing.

In this episode we talk with Andy Fallshaw - Co-Founder and CEO at Bellroy, a company that specialises in producing high quality, wallets, bags and accessories - about how they leveraged DTC marketing to build a global accessory brand that's generated hundreds of millions of dollars in sales.

In this episode we talk with Peter Brennan - Co-Founder and Head of Brand at Heaps Normal - about how they launched their non-alcoholic beer brand in 2020 and in less than 3 years grew to a $57M business.

In this episode we talk with Ezra Firestone - Founder of Smart Marketer, Zipify Apps, and Boom! by Cindy Joseph, and one of the leading ecommerce marketers in the world - about how to scale up an ecommerce brand in 2023.

In this episode we speak with Jim Kalbach - author, speaker, chief evangelist at MUURAL, and author of 3 books including The Jobs To Be Done Playbook - about how to use the Jobs-To-Be-Done Framework to drive better marketing performance and growth.

In this episode we talk with Roger Martin - one of the leading strategy thinkers in the world, consulting with companies like Procter & Gamble, Lego and Ford, and author of 12 books including Playing To Win - about the concepts from his latest book, A New Way To Think.

In this episode we talk with Ed Mylett - seasoned entrepreneur, best-selling author, global speaker, host of the Maxout podcast, and with a following of more than 3 million people on social media - about his latest book ‘The Power of One More’, which outlines his approach to reaching excellence in every part of your life.