The One Conversion Strategy All Coaches & Creatives Need

Every business has its ups and downs. The coaching industry is no different. We all go through our seasons of positive cash flow and negative cash flow. There are no unicorns out there that never have a rough stretch. Even those businesses that seem to effortlessly scale year after year had their fair share of struggles early on - I can guarantee that. In this episode I share 3 strategies that I would use today if my business was in a rut and I needed to kickstart cash flow. Make sure you check this out! Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode231 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi https://colinboyd.co/kajabi  

7 figures seems to be the holy grail of financial dreams for every coach out there. It certainly was a big goal of mine, especially after I reached a few smaller milestones. Now while most coaches share this dream in common, the path that they all take to get there can vary significantly. But what is similar in most cases is the foundational levels you’ll go through to reach that goal. I broke down 6 levels that I and many coaches go through in order to reach the 7 figure dream. Tune in now and start your journey to a million dollar coaching business. Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode230 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi https://colinboyd.co/kajabi    

As a coach, your mindset is your most important asset. This is especially true when you're trying to create a life of monetary abundance. A lot of people, myself included, grew up in a situation where money was seen as scarce. Not as something that flows easily and effortlessly into our lives. Because of this, there’s a tendency to have a scarcity mindset about money. It took me a long time to overcome this mindset. But once I realized the mindset shifts I needed to make, it was easy. So to save you the trouble, I created this episode so that you can immediately uplevel your money mindset to abundance.    Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode229 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi https://colinboyd.co/kajabi  

Part 2 of the Ask Colin Anything series is here. While we tackled everything Conversion Story related during part 1, this second part is where I answer some great general questions. From the psychology of selling to what my business day to day schedule looks like. The coaches that asked these questions did not disappoint. Tune in to hear all the Q&A. I can almost guarantee you’ve had at least one of these questions at some point!   Psychology of selling episode: https://www.expertedgepodcast.com/blog/episode74 Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode228 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi https://colinboyd.co/kajabi    

A few week’s back I sent out an email to my list requesting they submit any questions they might have so that I could answer them in a future episode. Well today is episode 1 of the Ask Colin Anything Q & A. I didn’t really know what kind of questions would be asked, but a large portion of them turned out to be about creating your Conversion Story. So much so that I dedicated this entire episode to just the Conversion Story questions I received. Part 2 will dive into all the other questions. Make sure you have a listen! Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode227 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi https://colinboyd.co/kajabi  

One of the biggest challenges any coach will face is that of hiring staff. As your business grows the need for help becomes essential. Inevitably you’ll do everything yourself early on, but as the growth hastens so will your desire to bring on help. For me, it was as soon as I hit 6 figures that I sought out help. For others, it may be closer to 7 figures. But no matter when you decide to start, the challenges and questions we all encounter are the same. It’s why I brought recruiting expert Laura Couvillon on this episode. You’ll know all of the hiring to dos and not to dos after listening!   Laura’s hiring service: https://colinboyd.co/laura   Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode226 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi https://colinboyd.co/kajabi  

Social media is an essential part of a coaching business. You may not have known this when you got started in the industry but if you’ve been around for any amount of time, you certainly know now. It has given us the amazing opportunity to reach our exact audience, anywhere in the world, with a single post. There are countless positives when it comes to social media. But with every positive there is a corresponding challenge. You have the suppression of posts, the changing of algorithms, the trolls, etc… That’s why I brought social media expert Katie Wight on this episode. To get some clarity on best practices of what's working now and where our focus needs to be.   Katie’s podcast: https://strongbrandsocial.com/pages/reach-sucks-now-what Instagram: @strongbrandsocial   Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode225 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi https://colinboyd.co/kajabi  

The fear of speaking in public is the granddaddy of all fears. It’s often said that people fear public speaking more than death. As a coach if you aren’t out there speaking (whether that be on a virtual or live stage) in front of your audience you’re going to get left behind. It’s really that important. If you’re one of the many that are scared to speak on stage then this episode is for you. Because I reveal the 3 shifts you can make to instantly overcome that fear of speaking.    My Upcoming Workshop: Colinboyd.co/workshop   Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode224 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi https://colinboyd.co/kajabi  

If you sell anything online, whether you're a coach or creative, you know it’s not as simple as just putting up a website and then counting the moolah that comes in. There are a number of tools, software and strategies that come into play in order to take someone from prospect to customer. But for my money, NOTHING is more powerful at turning a prospect into a customer than having a High Converting Presentation. There’s so much information out there about how to run a presentation but unfortunately a lot of it is built on misbeliefs. That’s why during this episode I lay out the 3 biggest mistakes I see coaches and creatives making when they run their presentations. Fix these 3 things and you're on your way to a High Converting Presentation.   My Upcoming Workshop: Colinboyd.co/workshop   Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode223 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi https://colinboyd.co/kajabi  

As a coach, or even just a human being for that matter, you will encounter your fair share of challenges throughout your life. Some of these challenges you’re going to overcome with ease and flying colors. While others may test you to your core. But there’s one quality that if you possess it, your chances of overcoming challenges will be greatly enhanced. That quality is positivity. This one quality will have the greatest impact on whether or not you succeed in almost anything in life. It’s so important that I brought Jon Gordon on to this week’s episode as he’s the go to guy in this field as a best settling author & inspirational teacher who has helped millions of people have a more positive mindset.    Jon’s Instagram: @JonGordon11 Jon’s Website: https://jongordon.com/   Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode222 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi https://colinboyd.co/kajabi