The Drag & Drop Show

Taking on a rebrand of a company and product that has millions of users is a really bold move. In this episode of The Drag & Drop Show, Barbra Gago, former Miro CMO and current founder and CEO of Pando, takes us through the process of how RealtimeBoard, a company with over 3 million users, became Miro in just under four months, and how the lessons she’s learned have impacted her experience of founding a new company. The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

Humanizing your brand is one of the most effective ways of differentiating your company and product from your competitors. And yet too many tech companies are still struggling to balance high functionality with being intuitive and approachable. In this episode of The Drag & Drop Show, Emily Hsiao, Brand Design Manager at Auth0, talks about how the company’s 2021 brand update made it more human and approachable, why your team members are your best ambassadors, and why it’s important to give yourself the freedom to experiment in order to figure out the right direction for your brand. The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

Branding, as an element of trust, is critical in cybersecurity - it teaches consumers to first recognize unauthorized sources and then protect themselves from them. In this episode of The Drag & Drop Show, we are joined by Ionuț Băibărac, Manager of Brand Design and Production at Bitdefender. We discuss how to draw from your local roots while creating a global image and why spending two years to align assets across the company is not that long. The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

If today’s data-driven world has taught us one thing, it’s this: trusting your intuition has never been more important. In branding, tapping into your intuitive intelligence means taking control of the narrative, making your own decisions, and taking responsibility for them. In this episode of The Drag & Drop Show, we unpack how and why CopyTesting evolved into Wynter.io so early in its development. Moreover, we’ll cover how customer development plays a fundamental role in a rebranding process and what can happen if you don’t take control of your brand narrative.  The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

In this episode of The Drag & Drop Show, James Thomson, Senior Art Director at Unbounce, joins us in taking a look at the company’s critical rebranding decisions. Discover why it’s not uncommon to get cold feet in the final stages of a brand update, see how company culture and rebranding support and strengthen one another, and find out how Unbounce used an internal launch to empower the team to roll it out to the public with a deep commitment to it. Let’s dive in! The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

In this episode of The Drag & Drop Show, we’re exploring how Alex Antolino and the Typeform team approached their "people first" rebranding process, balancing the rational and emotional, through data collection and conversation. In 2019, 7 years after launch, Typeform underwent its own rebrand, under the guidance of Alex, Creative Director at Typeform. Let's take a look at which stage unlocks the path to brand alignment, discuss the importance of allowing yourself to change your mind, and learn how to balance emotion with logic when rebranding. The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

Welcome back to The Drag & Drop Show! We're excited to launch our third podcast season with a special episode, featuring the founder and CEO of Creatopy, Gabriel Ciordaș, and Ciprian Robu, Senior Designer at Brandient.  Bannersnack was founded almost 13 years ago. Over the years, the online banner maker outgrew its name and capabilities. Therefore starting fresh was the only option. Creatopy was born not only to elevate the company's presence in the industry but also to reflect the platform's evolution and current positioning.  Let's dive into the rebranding process behind Creatopy and learn how the team worked with Brandient to develop a brand that looks as great on the outside as it feels on the inside.  The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

In the third season of The Drag & Drop Show, our host, Andra Zaharia, walk you through some of the most challenging rebrands in the SaaS industry. Why? Because we just went through a rebranding process ourselves.  Find out how rebranding transforms an organization, what makes the process successful, and why companies choose to rebrand.  The first episode goes live on Wednesday, March 24. The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

Britney Muller believes empathy is rooted in awareness and our human need for connection. We can see it everywhere these days, from ads to campaigns to every other email in our inbox. Britney Muller, Senior SEO Scientist at Moz, shows us where data-driven actions meet empathy-driven decisions and the incredible results this confluence creates. The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

Whether we realize it or not, empathy plays a huge role in all of our lives and experiences,  especially when it comes to creative work. It shapes our perception and our approach to work, relationships, and expectations. It makes the difference between seeing the online world as a global market, where there’s room for everyone, and acting out of scarcity. In this episode of The Drag & Drop Show, Hillary Weiss openly shares her guiding principles that shape everything she does. Listen to the full episode to learn how you can attract the right people for your business, how to convey emotion and nuance, and how to send the right message through everything you do - empathy-first. The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).