5. Ad Standards & the Google Debacle

Hello everyone!We’re thrilled to kick off our September tour with stops in Vienna, Berlin, and—making its debut—London, baby!Tune into our exciting teaser to give you a sneak peek of what’s in store for The Digital Distillery London taking place on Wednesday, September 25th at the historic Hippodrome Casino in Leicester Square. There will be inspiring discussions, industry insights, and networking opportunities that could be yours to experience.This isn’t just another conference—it’s an exclusive, invite-only gathering designed for those who are serious about staying ahead in digital media. With only 100 spots available, attending this event means you’ll be part of an elite group of industry leaders, engaging in candid discussions and gaining insights you won’t find anywhere else.Don’t miss your chance to be part of this incredible event. Check out the teaser and learn more about what awaits you in London!Learn more about how you can attend the event.This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Dennis Kirschner

Welcome back to The Digital Distillery Podcast. On this episode I got to meet 5 of the key speakers from our recent Madrid event and talk all about 2 of the most important topics in digital marketing at the moment: Attention & Sustainability.I hope you enjoy and you can check out our guests:Benito MarínFrancesc Pumarola CampenyPedro Manzanares PerladoAndrea CaporlinguaLuca BrighentiLinks & Further Reading:The Garden of Earthly DelightsAttention Span of a GoldfishYour Eco PlanThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Dennis Kirschner

Welcome to The Digital Distillery Podcast, where in this episode, we transport you to the illustrious Delphi Showpalast Theatre, taking the Digital Distillery home again for only the second time to Germany, this time in Hamburg.As the curtains rise, our esteemed guests take center stage, each bringing their unique perspectives and insights to the forefront of the conversation. First up, we have Natalia Hilgers of Equativ, whose innovative solutions are shaping the landscape of responsible media consumption. Next, we welcome Anna-Lena Mikoteit-Zerb, a trailblazer in sustainable digital advertising, whose work with the Sustainable Digital Advertising Lab promises to revolutionise the way we approach marketing in the digital age. Through her lens, we uncover the intersection of technology, sustainability, and ethical advertising practices.And last but certainly not least, we are honored to be joined by Kerstin Niederauer-Kopf, the visionary CEO of AGF Videoforschung, whose expertise shines a spotlight on the challenges facing the increasingly fragmented media industry in Germany.Throughout the episode, the stage is alive with the energy of intellectual exchange and thought-provoking discourse. From the grandeur of the Delphi Showpalast Theatre to the depths of our discussions on AI and responsible media, this episode embodies a theatrical tone and vibe that captivates the senses and stimulates the mind.Join us  as we navigate the convergence of technology, ethics, and creativity in the digital age. For further engagement, questions, or ideas, reach out to us at [email protected] or visit our website's contact page. And for an exclusive behind-the-scenes glimpse of our time at the Delphi Showpalast Theatre, be sure to check out our recap video.Until next time, embrace the drama of innovation and let your imagination soar in the digital distillery of possibilities.This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Dennis Kirschner

Welcome back to The Digital Distillery Podcast where we finally get to kick off our event season for 2024 and boy did we hit the ground running.If you missed part 1 of the episode do go and check that out first!This episode of the podcast saw the team and I head deep into the Austrian mountains in Gurgl Ötztal where the Digital Distillers took to the stage to talk all about Sustainability, AI, Employer Branding, Data Ethics’s and so much more.There was so much even that we couldn’t even fit it into 1 day and so hosted the event over two, both at the top and the bottom of the stunning Timmelsjoch Valley.Join me as we head to day 2 of the event with interviews from some of the days key speakers.You can check out our guests here:Sabine Hodgson - Speed U UpReinhard Lanner - St Elmo’s TourismJuergen Schmidt - Content GardenAnd if you want to see what the venues and the landscape actually looked like you can check out this great recap video the video team came up.Recap VideoAs always do get in touch with any questions or ideas at [email protected] or go to the contact page on the website. This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Dennis Kirschner

Welcome back to The Digital Distillery Podcast where we finally get to kick off our event season for 2024 and boy did we hit the ground running. This episode of the podcast saw the team and I head deep into the Austrian mountains in Gurgl Ötztal where the Digital Distillers took to the stage to talk all about Sustainability, AI, Employer Branding, Data Ethics’s and so much more. There was so much even that we couldn’t even fit it into 1 day and so hosted the event over two, both at the top and the bottom of the stunning Timmelsjoch Valley. Join me as we head to day 1 of the event with interviews from some of the days key speakers and day 2 will be hot on its heels with a seperate ep coming shortly. You can check out our guests here:Benedikt Streb - Brand MattersMarkus Bischof - P8Julien Chabert - BROIDRAnd if you want to see what the venues and the landscape actually looked like you can check out this great recap video the video team came up. Recap VideoAs always do get in touch with any questions or ideas at [email protected] or go to the contact page on the website. This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Dennis Kirschner

A special holiday season poem for ShowHeroes and the Digital Distillery teamWe will be back for another season of the show next year when the event season gets up and running then. Until then, enjoy you holidays time off and the company of your loved ones.Thanks for coming on this journey with us for another year.Your Truly,PhilThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Dennis Kirschner

The Digital Distillery took to the hills this month and found itself in the beautiful mountain city of Innsbruck Austria.In this episode we talk about Sustainable Tourism, Content Overload, Modern Influencers and Cookies as we hear from head of marketing for Tyrol Advertising Patricio Hetfleish, Sustainability expert Katrin Erben, sonicboom CEO Maxamillian Schwinghammer, Maven Founder Alina Heiner, and St. Elmo's Tourism Media Planning Director Andreea Dumitru.You can listen to the full interviews with the women of the day on the latest episode of Nadia Koski's Women Lead.This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Dennis Kirschner

DMEXCO 2023 is a wrap and by all accounts it was a huge success.The Show Heroes booth was constantly packed to gills helped by the attraction of our partners Cedara's carbon emissions calculator where people could come and measure the emissions of their campaigns ON THE SPOT!The wine tasting from 'The Wine Guys' may have helped too.Check out our audio recap of the event and some of the topical highlights in this special DMEXCO episode of The Digital Distillery Podcast.Further Reading:State of CTVthe anatomy of hype and how to connect with gen twitchFashion goes digitalThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Dennis Kirschner

The podcast network is just about 1 year old and to celebrate, Executive Producer Nadia Koski and myself sat down for a casual catchup and reflection session as we both prepare for some time off before heading back into the thick of things in September.This episode will feature absolutely no hard hitting digital marketing learnings, but instead you will learn a bit about the team behind it, and the story of how it came to be. The podcast will be back late September live in Cologne from DMEXCO, followed by Digital Distillery events in Innsbruck, Berlin, Milan and London.This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Dennis Kirschner

Welcome to today's episode of The Digital Distillery Podcast where we are joined by CEO & Founder of Attention Measurement company Adelaide, Marc Guldimann where he gives us some valuable insight:Different metrics measure different things, and no single metric can tell you the whole story. For example, click-through rate (CTR) is a good metric for measuring the visibility of your ads, but it doesn't tell you anything about how engaged people are.He also talks about how optimising for any one metric can get you some pretty strange and non-useful results. The best way to avoid this is to use a variety of metrics and to understand the goals of each metric. This will help you make informed decisions about how to optimise your campaigns for the best results.Here are some additional tips Marc discusses for using metrics to measure the effectiveness of digital marketing campaigns:Set clear goals for your campaigns. This will help you determine which metrics are most important to track.Use a variety of metrics to get a complete picture of your campaigns' performance.Understand the goals of each metric so that you can optimise your campaigns accordingly.Track your metrics over time so that you can see how your campaigns are performing.Make adjustments to your campaigns based on your findings.Links and Further Reading: Green About Media interview with Harvin Gupta from Scope 3Carl's Junior Ad ScandalsThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Dennis Kirschner