When to translate content vs. create it from scratch for new markets
2022-10-13
0:00
34:05
When launching into new international markets, when is it possible to translate existing content, and when do you need to create entirely unique content?
There’s no clear-cut answer, as it really comes down to your business strategy.
For more insights on the topic, tune in to our latest podcast episode, where co-hosts Shaheen Samavati and Kyler Canastra chat about marketing localization, translation and transcreation—including what each process involves, when you need it and when it’s better to create fresh content.
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