132: The A2Z of B2B Marketing Part 27: X is the new M

ABM is so last year. ABX is the new black.  B2B Marketer Dave Stevens talks to Senior Manager of Field Marketing EMEA at Demandbase Leanne Chescoe to explain all about it. Plus Co-Founder of Shaped BY Nick Farrar on the best way to launch a brand and Head of Enterprise Acquisition and Upsell Marketing at VMO2 Alysha Spencer on the “New Marketing Normal.”