122: The A2Z of B2B Marketing Part 22: V is for Value Propositions Today we continue our A-Z of Business Marketing. We're
2021-11-01
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33:48
Today we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land. And we’ve reached V. V stands for Value Propositions.
B2B Marketer Dave Stevens hears from three experts on the topic today: Director of Digital Potential Hugh Griffiths, Founding Partner at The Magnus Club Teresa Allan, and Strategy and Planning Director at Transmission Barry Richards.
B2B Marketer Dave Stevens hears from three experts on the topic today: Director of Digital Potential Hugh Griffiths, Founding Partner at The Magnus Club Teresa Allan, and Strategy and Planning Director at Transmission Barry Richards.
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