116: The A2Z of B2B Marketing Part 16: P is for Planning

The A2Z of B2B Marketing Part 16:  P is for Planning Today we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached P.  P stands for Planning.  B2B Marketer Dave Stevens hears from four experts on the topic today:  Global Chief Marketing Officer at PwC Antonia Wade, Founder of Octopus Group Billy Hamilton-Stent, Chief Marketing Officer at OpenJaw Technologies Colin Lewis, and Head of Marketing at PayDashboard Laura Hughes.