113: The A2Z of B2B Marketing Part 13: M is for Measurement

Today we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached M.  M stands for Measurement.  B2B Marketer Dave Stevens hears from four experts on the topic today:  Senior Marketing Manager at Pegasystems Mathew Kent, VP of Marketing at Global Processing Systems Sumeet Vermani, Global CRM Director at Namecheap Jonathan Cann, and Social Media Consultant at OST Marketing Luke Brynley-Jones.