The Brand Transformation Show by Blirt

Stuart and Craig discuss the new start up, https://waymaker.io Waymaker is a platform that helps leaders set start up, scale up or smarten up by doing less to achieve more.  Waymaker is two things:1. The Waymaker Way - a management framework which helps you make sense of your business & how to grow it.  2. Waymaker.io - a SaaS platform which uses smart algorithms and predictive analytics to bring your business to life through the Waymaker Way.  The platform exists for two groups of people. Businesses and their coaches. Go and subscribe to the new Podcast The new Waymaker Podcast: Leadership TorqueThe Waymaker podcast is all about how organisations can achieve more by doing less.Whether you want your business to start up, scale up or smarten up, The Waymaker Podcast will help you learn.You will learn a new way to manage your organisation. One that uses simple principles to create compounding strategic growth.  We will explore tools to grow your organisation from idea to market leader.   You will learn how to:a/ Lead with stronger vision & purposeb/ Find and own profitable marketsc/ Win strategic market positionsd/ Create innovative and valuable business modelse/ Deliver remarkable customer experiences  f/ Nurture inspiring employee experiences. We will bring practical lessons to life from Waymaker leaders, coaches and customers. Lessons you can apply in your business today and reap the benefits tomorrow.  Every episode will help you lead your business clarity, alignment and simple action.  Create remarkable results in your business. Achieving more by doing less and enjoy the journey of business & life. 

If you lead an organisation, you need to listen to this episode. Discover;How to prepare and train for a crisis scenario as a leadership teamHow to set up your team for crisis managementWhat to do before, during and after the crisis How to derrick the crisis moments. Never before has there been such a time as this in history as when media, cultural, political and economic issues are continuously colliding creating turmoil, risk and danger for leaders everywhere. Listen to this podcast and sharpen your skills to lead.

Netflix today is nothing like the Netflix of when it was competing against Blockbuster ..... (who?!?!?).We take a deep dive into the Netflix journey, the challenges, the 'bet your company moments' and the smarts of the business model so that you can learn, be inspired and apply what matters to your own leadership. As always find out more at blirt.com.au

The COVID-19 crisis has caused turmoil on many airlines and the entire travel industry, but why did Virgin Australia fall so quickly as the crisis hit?  In this episode we pull back the layers of the Virgin Australia story.  We love the Virgin Australia story and we hope it gets to continue.However, some big problems started a while back for Virgin Australia and we go back through the years to identify where cracks started and why 'when the tide went out, VA was left with no swimmers on'.... (thanks Warren Buffet!)Find out more at www.blirt.com.au 

Meet the coolest business in Australia; meetmagic.orgIn this interview, I interview the CEO and founder of meetmagic.org, Carl Gough.Renowned as the greatest door opener in Sydney, Australia, and driven with a heart of purpose with real passion, Carl has built one of the best business models for giving back to charity whilst creating real business value. Carl takes us through;What meetmagic.org doesWhy he founded itHow the business model works to help 18 sick children every time a sales person pitches an exec (WOW)The journey and story of meetmagic.orgMost importantly, we discover and learn that inspiration truly is the greatest currency.If you're an executive buying products and services, visit: www.meetmagic.orgIf you're a technology leader who wants to build quality pipeline and sales, visit: www.meetmagic.org

In this episode we continue the exploration of Question 5 of our 7 question model which is 'how do we acquire, retain and grow our customers through our brand personality....'. Specifically, we look at how CX Teams win over silo teams and what small, medium or large businesses can do to hustle down and build CX teams.Find out more at blirt.co

Exploring the customer journey and finding how to maximise value at all points. Listen to this to discover a new way to think about customer journey mapping in customer experience.  See more at Blirt.co

We unpack how to connect your brand with your business model and how to drive the daily practices to super charge your brand. 

Most people think a business model is just about defining how to create commercial value, whist that's critical, we explore how to design the business model so that you reinforce daily brand practices, super charging your brand.Listen to this podcast to understand how to build your business model and how to connect it to your brand practices.For more more, visit blirt.co

This isn’t the end of the world.  It is a pandemic but we will get past Coronavirus Disease 2019 (COVID-19).  In our podcast, The Brand Transformation Show, we interviewed our client and infectious disease expert, Prof Robert Booy.  Prof Booy, from the University of Sydney, is a global expert on infectious diseases and has been educating Australia across the media and informing public policy during this crisis.The key messages:This is a battle, we need to take action to slow the disease down and every business can help.As business leaders, we must help our teams practice good hygiene, social distancing, work from home but most importantly, keep going.  Society and community need businesses to keep trading and survive through this crisis.  Don’t stop, press forward with confidence by following good hygiene.This change in behaviours may need to last 3 monthsWe are seeing other parts of the world come through their 2-3 month painful period and cases are reducing; Wuhan, South Korea and Singapore are all demonstrating they are now on top of the crisisRespect, trust and leadership matter now more than ever before