Episode 190 — An Interview with Jonas Olson, the Pest Control Millionaire

Jonas Olson, CEO of Pest Badger, joins Paul and Patrick to share his entrepreneurial journey from lawn care to pest control. When the pandemic shut down his lawn care services, he saw an opportunity to pivot into pest control—a more recession-proof and scalable industry. It was such a pivot that he rebranded from Lawn Badger to Pest Badger. His existing expertise in sales and marketing allowed him to quickly grow this new venture while maintaining both pest and lawn care services post-pandemic. How can you identify opportunities in times of crisis, and what factors should guide a strategic pivot? Jonas highlights the importance of recognizing when to shift strategies in response to challenges. His success, he says, comes from focusing on core strengths, empowering his team, and fostering a strong company culture. By aligning his team's growth with the company’s goals, he’s created an environment that encourages retention and long-term expansion. Effective delegation and mentorship have been key to scaling his business sustainably. What is the role of leadership in empowering teams, and how can you foster a culture that supports both individual and company growth? Franchising and partnerships have been part of Pest Badger’s growth strategy, but he underscores that these models require careful planning, strong legal frameworks, and strategic decision-making. Whether franchising is right for every business depends on a variety of factors, but his experience shows that leveraging mentorship, professional development, and strategic planning can pave the way for sustainable growth and success. What should leaders consider when evaluating franchising or partnership opportunities, and how can they ensure these models align with long-term goals? Audio mixing and editing by www.verbell.ltd

Charlie Church, owner and president of Getem Services Termite and Pest Control, joins Patrick Baldwin and Nick Bartolo to share his journey of unexpectedly taking over his family's pest control business. Through this, he highlights his experience with perseverance, adaptability, and a self-starter mentality. Drawing from his background in wrestling, Charlie developed discipline and resilience—traits that have proven invaluable to the success of Getem Services. What steps can you take to improve your discipline to step up, learn, and evolve as a leader? Charlie delves into the importance of early financial planning and investment, explaining how he began investing in real estate shortly after joining the family business. He emphasizes that diversifying assets—whether through real estate, stocks, or other means—builds long-term financial security. Early investments can lay the groundwork for future success in both business and personal wealth. How are you leveraging early financial strategies to build a foundation for lasting success and wealth growth? Community engagement has always been central to Charlie’s values, and Getem Services exemplifies how a commitment to local causes can enhance both reputation and growth. When businesses invest in their communities, they foster stronger relationships, build brand loyalty, and amplify their societal impact. How can businesses strategically integrate community involvement into their core operations for sustainable success? Audio mixing and editing by www.verbell.ltd.

Paul, Chase, and Fat Pat explore the intricate dynamics of company management, emphasizing the crucial role of understanding what employees value to build a high-performance culture. By recognizing individual needs and preferences, leaders can significantly boost employee satisfaction and engagement, ultimately benefiting the business. They highlight the importance of offering thoughtful, low-cost perks that enhance the perceived value of employment. Additionally, setting clear goals and tapping into what drives each employee is key to unlocking their full potential. How can leaders effectively identify and cater to the unique motivations of their team members? The trio discusses the role of technology and automation in acquisitions. Through personal experiences, they share that integrating new systems often made certain roles redundant, underscoring the need to evaluate the cultural fit between companies during mergers. Chase explains how Go Forth handles newly acquired office and branch managers, highlighting the company's technology capabilities and organizational structure. Strategic planning and adaptability are crucial in the acquisition process, so what steps can businesses take to ensure smooth cultural integration when merging or acquiring companies? Effective management hinges on striking a delicate balance between empathy and performance expectations. While understanding and meeting employee needs is important, overindulging in perks that don’t genuinely enhance their work experience can backfire. Perks like free lunches and other bonuses are appealing but should not come at the expense of maintaining high-performance standards. A successful management approach thoughtfully balances employee support with a focus on results, driving both satisfaction and strong business performance. How can companies find the right equilibrium between supporting their teams and upholding rigorous performance expectations? Audio mixing and editing by www.verbell.ltd.

PCT Top 100 CEO Brian Goldman of Big Blue Bug Solutions joins hosts Fat Pat and Chase Hazelwood in the Boardroom this week. Brian shares the story behind their famous mascot, Nibbles Woodaway - a giant blue termite that has become an unofficial symbol of Rhode Island. The discussion explores how unique marketing can forge a deep bond between a business and its local community. Did you know Big Blue Bug wasn’t always Big Blue Bug? The chat takes an intriguing turn as the three explore different perspectives on remote work. While Brian advocates for increased efficiency through careful time management, Chase grabs a stopwatch to measure his own processes. Despite the focus on productivity, Big Blue Bug Solutions maintains a positive work culture through events like their annual "State of the Bug" meeting. This sparks a thought-provoking debate: how can companies strike a balance between boosting efficiency and fostering a strong, supportive company culture? Listeners are treated to insights into the Goldman family's four-generation success story, delving into their operational strategies and decision-making processes. From remote work challenges to sales model adjustments and process optimization, Brian's experiences offer valuable lessons for businesses of all sizes. As the episode wraps up, viewers are left to ponder: what's your biggest takeaway from this interview with Brian? Audio mixing and editing by www.verbell.ltd.

Patrick and Nick step into The Boardroom with Mark Stewart, consultant, sales coach, and author of Stop Selling, to uncover how businesses can get the most out of their sales teams. Mark has experience helping companies double and even triple in size and keep the same talented people. They dive into what makes the next generation of employees tick, sharing unique tips and tricks for hiring them and keeping them motivated. Once you've recruited this workforce, how do you take them to the next level and mentor them to greatness? Fat Pat and Nick challenge Mark with some curveballs, and you'll appreciate the insights he shares from his personal experience. Mark highlights the importance of empathy and understanding in the future workplace, especially in sales roles. Forget about just being a boss - today's employees need mentors who can help them grow, both in their careers and as individuals. With the right guidance, they can experience less stress and more success, finding clarity in their professional and personal paths. To make mentorship a natural part of your leadership, create a culture of continuous development where mentoring is an ongoing practice, not just a one-time event. So, how can companies adapt to this more human-centered approach and set themselves up for long-term success?  Go pick up a copy of Mark’s new book at markjstewart.com Audio mixing and editing by www.verbell.ltd

Paul Giannamore, Mat Rogers, and Patrick Baldwin begin the episode by paying tribute to Andrew Beck, the CEO of Aruza Pest Control, who passed away last week. They share personal stories, remembering him as a devoted business leader, father, husband, and friend. If you knew Andrew or would like to help his family in this unimaginably difficult time, Paul has set up a GoFundMe page at 4AndrewBeck.com --- Fat Pat and Chase Hazelwood break down why ideas alone aren't enough to guarantee success this week in The Boardroom - it’s all about execution. He argues that managers need to be more than just thinkers; they must dive into the details of their business, from sales to production, to ensure strategies are carried out effectively. It’s not just about generating ideas; it’s about seeing them through to completion. Are you as focused on executing your ideas as you are on creating them? Chase and Patrick emphasize the importance of accountability within an organization. A leadership role should go beyond evaluating employee performance—it must involve creating the conditions for success by establishing clear systems and processes that empower everyone. This approach fosters a culture where accountability is shared, and success is collective. How are you cultivating accountability at all levels within your business? Customer feedback, especially negative customer feedback, can be a powerful tool for growth. Instead of brushing off complaints, Chase explains how his team uses these insights to refine their operations and improve their business. By staying engaged with customer concerns and adjusting accordingly, they turn criticism into progress. Is Chase coming for all your customers?  Audio mixing and editing by www.verbell.ltd.

Patrick Baldwin and Nick Bartolo are joined by Court Parker, the CEO and owner of Bug Busters USA to share insights into the growth and management of his thriving pest control business. When exploring Court’s background and how Bug Busters has evolved over the years, Court lets us in on some growth strategies, particularly the importance of route density in the pest control industry. By focusing on increasing density within existing markets rather than overextending into new ones, Bug Busters has been able to optimize resources and boost profitability. How can your business apply this principle of focusing on density to your growth strategies? Together they touch on the delicate balance between exploring new ideas and staying true to core business objectives. Court shares his personal struggle with “shiny object syndrome,” where the temptation to chase every new opportunity can distract from the company’s primary goals. He emphasizes the importance of filtering and prioritizing ideas with the help of a strong team, ensuring that the business remains focused and aligned. How do successful leaders balance innovation with maintaining a clear business focus? There is always incredible value in learning from others in the industry. Court highlights his involvement in industry groups and the benefits of networking with other business owners. These interactions have provided him with fresh insights and collaborative opportunities that have strengthened his business stressing the importance of continuous learning and adapting to changes in the industry. How can professionals leverage industry connections and constant learning to stay ahead in a competitive market? Audio mixing and editing by www.verbell.ltd.

Paul Giannamore is back in The Boardroom this week joining Patrick Baldwin to cover the surprisingly bustling pest control M&A market. You’d expect transactions to slow down due to summer vacations, but it’s actually quite the opposite. Paul shared that Potomac has “closed more transactions than we have in a two-month period, except in Q4 of 2020." Private equity firms are at the forefront, driving many of the recent transactions. Unlike strategic buyers, these firms often operate under the radar, leading to many deals happening without public fanfare. With big names like Rentokil, Rollins, and Anticimex staying relatively quiet, is this the new norm for the pest control industry? Rentokil is undergoing notable transitions, with John Myers in the process of retiring and speculations of the company potentially going private. The massive Rentokil/Terminix deal was a significant milestone, but with pressure from institutional investors and the potential impact of the upcoming election on the market, the future of Rentokil is still undecided. The pest control industry is evolving, with a greater focus on service and customer experience over purely financial considerations. Across the service industry, popular software systems like ServiceTitan for HVAC services and ServiceTrade for fire and life safety services are becoming essential tools. How will these internal changes and technological advancements shape the future of the industry? Building relationships and leveraging industry expertise emerged as significant themes in this episode. Paul Giannamore emphasized the importance of networks like the Young Presidents' Organization (YPO), which provide invaluable insights and learning opportunities. Paul and Patrick highlight how industry leaders are increasingly turning to consulting and mentorship, with notable examples like Tommy Mello investing heavily in expert advice to drive business success. Will this trend toward greater reliance on external expertise and mentorship continue to shape the industry's future strategies and growth? Audio mixing and editing by www.verbell.ltd.

This week, Patrick Baldwin, Nick Bartolo, and Chase Hazelwood explore the game-changing impact of AI on sales centers. They dive into how automating data collection and reporting can uncover a significant number of missed calls—those often ignored but crucial for sales performance. Chase shares how his team at Go-Forth Home Services used AI to identify these missed opportunities and develop effective strategies to tackle them. This reframes individual responsibilities as integral parts of the collective effort, driving a sense of shared purpose and responsibility. How can businesses integrate AI to improve operations while maintaining a corporate culture of personal accountability?  Chase Hazelwood delves into his team's unwavering dedication to fostering positive customer service experiences. At Go-Forth Home Services, while they leverage AI to enhance their operations, they never lose sight of the human element. Their focus is on making sure customers feel genuinely heard and understood. To Chase, while efficiency and technical expertise are essential, the true differentiator is connecting with customers on a personal level. How can businesses strategically blend advanced technologies with a personal touch to deliver an unparalleled customer experience? Audio mixing and editing by www.verbell.ltd.

In this week's episode of The Boardroom, hosts Patrick Baldwin and Nick Bartolo are joined by Drew Fenn, President of Fenn Termite & Pest Control in Southern California with a focus on commercial and residential customers. They delve into the critical role of discipline and focus in growing a business. Drew emphasizes the necessity of deeply understanding your business and adhering to your core competencies without getting sidetracked by external influences. Maintaining a sharp focus on profitability and operational efficiency, while staying true to what you do best, sets the foundation for lasting success. How can companies preserve this level of discipline and focus while expanding to new regions?  Drew shares his strategies for nurturing long-term customer relationships, particularly with commercial customers. By maintaining contract flexibility and consistently delivering high-quality service, Fenn Termite & Pest Control built strong trust and loyalty with their clients. Drew emphasizes the importance of clear operational procedures and well-trained staff to navigate uncertain economic periods while effectively and efficiently meeting diverse customer needs. Embracing these challenges transforms short-term engagements into lasting partnerships. What steps can businesses take to ensure their teams are equipped to maintain high service standards and adapt to changing customer needs? Audio mixing and editing by www.verbell.ltd.