The Blogger Genius Podcast

If you've ever dreamed of turning your passion into a thriving business, you're in for a treat! In my latest episode of The Blogger Genius Podcast, I sat down with Courtney Whitehead, a psychologist by day and crochet designer by passion. Courtney has successfully built an online business, Creations by Courtney, selling crochet patterns, but the lessons from her journey apply to any niche. Whether you’re a craftsperson, educator, or expert in a specific field, you can turn your expertise into a sustainable and financially successful business.   🚀 Ready to grow your audience, skyrocket your social following, and start making money with digital products? Get started for FREE—no limits, no fees, no catch. Sign up and start turning your ideas into income! 👉 Join MiloTree Now   Show Notes: MiloTree Creations by Courtney 10 Digital Product Mistakes Checklists 3 AI Prompts You Need to Create a Freebie Cheatsheet 13 AI Prompts to Write an Ebook in Under 3 Hours Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify In this blog post, we’ll break down the biggest takeaways from our conversation, including: The journey from hobby to business The tools that simplify selling digital products (spoiler: MiloTree makes it easy!) The power of community and why a Facebook group might be your best asset How to turn your engaged audience into a paid membership From Hobbyist to Niche Business Owner Courtney’s journey started as a childhood passion, inspired by her mother. But it wasn’t until 2011, with the encouragement of her husband, that she decided to turn her love of fiber arts into a business. Like many creators, she started by selling finished products but quickly realized that wasn’t scalable. Enter pattern design—where she found her niche. By creating and selling patterns, Courtney transformed her passion into a profitable business. If you’re an expert in a specific field, whether it’s crafting, writing, coaching, or another niche, consider selling digital products like templates, guides, or courses to expand your reach and revenue potential. The Tech Struggles of Running an Online Business One of the biggest challenges Courtney faced was dealing with tech overwhelm. She initially invested in ThriveCart but quickly realized that the complexity of the platform made it difficult to use in her busy life. With three kids (including twins in competitive gymnastics) and a full-time career as a psychologist, she needed a tool that worked for her, not against her. That’s where MiloTree came in. MiloTree’s simple interface allowed Courtney to easily set up and sell her digital products, saving her time and frustration. If you’re looking for a no-fuss way to start selling digital products, MiloTree is now offering a free plan—so you can set up a freebie, a digital product, or a social media pop-up with no credit card required. Try it now. Building Community Through Facebook Groups Another key to Courtney’s success has been fostering an engaged community. Her Facebook group, Confidently Crochet with Creations by Courtney, has become a hub for crocheters to ask questions, share their work, and support each other. She also uses the group to test ideas, get feedback on patterns, and provide exclusive content. If you’re a blogger or digital creator, a Facebook group can be an invaluable tool to nurture relationships with your audience. Not only does it help build trust, but it also creates a direct line of communication with potential customers. Turning Community Engagement into Recurring Revenue Courtney is now considering turning her Facebook group into a paid membership, where members can get exclusive patterns, live tutorials, and deeper engagement. If you have an engaged audience, a membership can provide consistent revenue while giving your community even more value. Setting up a membership is easier than ever with MiloTree, where you can sell subscriptions, courses, and exclusive content with just a few clicks. Imagine turning your expertise into a reliable monthly income! The Biggest Takeaway: Keep It Simple One of the biggest lessons from this episode is that tech shouldn’t hold you back—it should support you. Courtney’s journey is a testament to the power of keeping things simple. Instead of getting bogged down by complicated tools, she found a solution that works for her and allows her to focus on what she loves: designing crochet patterns and growing her business. Ready to Start Selling Digital Products? If you’re feeling inspired and want to start monetizing your passion, now is the perfect time. MiloTree’s free plan makes it easy to create and sell digital products with no upfront cost. Whether you’re selling crochet patterns, templates, courses, or memberships, MiloTree can help you grow your business with ease. Sign up for free today! Know someone who would love this conversation? Share this post with them! And if you’re enjoying The Blogger Genius Podcast, please subscribe and leave a review—it helps more people find the show! Let me know in the comments—what’s your biggest takeaway from Courtney’s story? Have you thought about turning your niche passion into a business? Other Related Blogger Genius Podcast episodes You’ll Enjoy: How to Turn a “Nice-to-Have” Product Into a “Must-Have” with These 6 Triggers with Jillian Leslie How to Sell Without Feeling Icky: A Mindset Shift That Will Transform Your Business The Rise of Personality-Driven Content: How to Stand Out Online with Bjork Ostrom

🚀 Ready to grow your audience, skyrocket your social following, and start making money with digital products? Get started for FREE with MiloTree’s Free Plan—no limits, no fees, no catch. Sign up today and start turning your ideas into income! 👉 Join MiloTree Now But what if you could reframe selling into something positive—something that actually helps your audience? That’s exactly what Paul Ross, sales expert, hypnotherapist, and host of The Influencer's Edge Podcast shared on The Blogger Genius Podcast. Show Notes: MiloTree 3 AI Prompts You Need to Create a Freebie Cheatsheet 13 AI Prompts to Write an Ebook in Under 3 Hours The Influencer's Edge Podcast PaulRossBook.com Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Biggest Myth About Selling One of the first mindset shifts Paul introduces is this: you are never selling your product or service. You are always selling decisions and good feelings about decisions. Your potential customers aren’t just weighing the pros and cons of your offer—they’re also battling their own doubts, insecurities, and decision fatigue. Today’s consumers are overloaded with choices, making it harder than ever for them to trust their ability to make the right decision. Your job isn’t to “sell” them something—it’s to help them trust themselves and guide them to a decision that benefits them. Why People Struggle with Selling For many creators, the real issue isn’t selling—it’s self-worth. You might be thinking: Is what I offer really valuable enough to charge for? People can find free information online, so why would they pay me? What if they think I’m just in it for the money? Paul breaks this down: if your product or service truly helps someone improve their life, you are doing them a disservice by NOT selling it to them. The truth is, people value what they pay for. When they invest in something, they are far more likely to take action and get results. If you give everything away for free, people may never take it seriously enough to make real changes. Reframing Sales: You Are a Decision Service Technician Paul suggests that instead of thinking of yourself as a “salesperson,” you think of yourself as a Decision Service Technician—someone who helps people make empowered choices. How to Sell Without Feeling Salesy: Help Them Trust Themselves Instead of convincing someone that your offer is great, help them feel confident in their ability to make a good decision. Example: “I’m here to guide you through the process so you can feel confident in your next step.” Show Them the Possibility, Not the Fear Instead of focusing on pain points and pushing scarcity, open their eyes to what’s possible for them. Example: If you sell an online course on meal planning, don’t just talk about the frustration of dinner prep—help them picture the relief of never stressing about meals again. Ask Thought-Provoking Questions People don’t always recognize their own needs right away. Guide them with questions that help them realize the value of what you offer. Example: “What would it feel like to have a clear plan for your blog’s growth over the next six months?” Use Language That Builds Connection Avoid pushy sales talk and instead, use language that positions you as a guide. Example: “Before we begin our exploration together today, let’s pause. What questions naturally arise as you consider taking this next step?” Overcoming the Price Objection If someone says, “This is too expensive,” instead of getting defensive, Paul suggests reframing the conversation: “You mentioned earlier that spending more time with your kids is a priority. What would it mean to you to have a system that gives you back an extra 5 hours a week?” “I understand that this is an investment. What would make you feel confident in moving forward today?” By redirecting the focus to the transformation and benefits, rather than just the price, you help your potential customer see the real value of what you offer. Final Thoughts: Selling is a Service If you take one thing away from this episode, let it be this: Selling isn’t about pushing a product—it’s about guiding someone toward a better version of themselves. When you shift your mindset from “I need to make a sale” to “I need to help someone make the best decision for them,” everything changes. Your confidence grows, your audience feels more connected to you, and your sales increase naturally. 🚀 Ready to take action? If you struggle with selling, start by offering a freebie through MiloTree, where you can create an AI-powered opt-in page and start building relationships with your audience—completely free! Also, grab Paul Ross’s free ebook and video training on overcoming objections at PaulRossBook.com. 👉 Let’s reframe selling and start seeing it as a gift you give your audience! What’s one shift you’ll make in how you approach selling? Drop it in the comments below! Other Related Blogger Genius Podcast episodes You’ll Enjoy: How to Turn a “Nice-to-Have” Product Into a “Must-Have” with These 6 Triggers with Jillian Leslie How to Simplifying Your Sales Funnel: ✨Meet MiloTree✨ Why Being “Salesy” is the Best New Sales Strategy in 2024 with Jillian Leslie MiloTree, the Easiest Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today for free—no credit card required—to see how easy it is to start selling your own digital products and growing your audience with MiloTree!

Ready to grow your audience, boost your social following, and start selling digital products? With MiloTree’s Free Plan, you can do it all—completely free, forever. Sign up at MiloTree today and turn your ideas into income. 💡 If you kicked off the New Year determined to make 2025 your year but are already feeling your motivation fade, don’t worry—you’re not alone. The truth is, success isn’t about big bursts of energy; it’s about showing up consistently, even when it gets tough. So, who are the people who will truly thrive in 2025? Let’s break it down. Here are the 10 types of people who will win this year and how you can join them. Show Notes: MiloTree 3 AI Prompts You Need to Create a Freebie Cheatsheet 13 AI Prompts to Write an Ebook in Under 3 Hours Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify 1. The People Who Show Up Consistently Success isn’t about motivation—it’s about habit. The people who keep going after everyone else quits are the ones who will come out on top. Even when the excitement wears off, they continue putting in the work. Be that person. Show up, even on the hard days. 2. The People Who Put a Human Face on Their Business People connect with people—not faceless brands. Winners in 2025 will be those who show up as their real, authentic selves, sharing their stories, expertise, and even strong opinions. With AI making content more abundant than ever, the key differentiator is YOU. Let people see your personality and what makes you unique. 3. The People Who Embrace AI AI isn’t going anywhere, and those who embrace it will have a major advantage. As my recent podcast guest, Peter Guirguis, shared, those who learn AI and integrate it into their work will never be replaced. AI is like throwing gasoline on your creativity and productivity—use it to your advantage. Want AI tools to streamline your business? Check out last week’s episode for my top AI recommendations. 4. The People Who Embrace B-Minus Work Perfectionism kills progress. The winners this year won’t wait for everything to be perfect; they’ll take action. B-minus work is still above average—and more importantly, it gets things done. Remember, nobody is judging you as harshly as you’re judging yourself. 5. The People Who Test and Test Fast Want to see if your idea will work? Test it quickly—without spending money upfront. That’s exactly why we launched the MiloTree Free Plan. You can: Sell one digital product (e-books, coaching, guides)   Offer one freebie or lead magnet to grow your email list   Set up one social media pop-up to grow your following And you can do all of this for free, forever—no credit card required. Set up a freebie or product today, see if it works, and if it doesn’t, tweak it and test again. 👉 Get started now: MiloTree Free Plan 6. The People Who Look for Opportunities The playing field is wide open right now. The people who actively look for new opportunities—especially in digital products—will be the ones who grow. Not sure what to sell? Brainstorm with ChatGPT or ask yourself: What am I learning right now that I could teach others? Then, set up a coaching offer in MiloTree, charge $80/hour, and start earning today. 7. The People Who Commit to Focused Work Distraction is the enemy of success. If you struggle with focus, try the Pomodoro Technique: work in 25-minute focused bursts, take a 5-minute break, and repeat. This simple method has transformed my productivity, and it can do the same for you. 8. The People Who Build Relationships Online business can be lonely, but you don’t need to go it alone. Winners in 2025 will find support networks, accountability partners, and collaborators to share ideas and expand their reach. You don’t need a high-ticket mastermind—just a few like-minded people who will tell you when an idea is great (or not). 9. The People Who Believe in Abundance Your mindset shapes your success. If you focus on scarcity (“there’s not enough to go around”), you’ll stay stuck. But when you shift to abundance thinking, opportunities seem to appear everywhere. Try it: look for abundance in your life right now, whether it’s time, resources, or ideas. The more you focus on it, the more you’ll find. 10. The People Who Believe in Themselves Success starts with believing you can do it. As Paulo Coelho said, “When you want something, all the universe conspires in helping you achieve it.” The people who win this year will bet on themselves—will you? Your Challenge: Take Action Now I’m here to help you win in 2025. Here’s how: ✅ Set up a freebie or digital product in MiloTree this week ✅ Email me at [email protected] or DM me on Instagram (@milotree) with your sales page ✅ I will personally review it and give you direct feedback—for free! Need AI-generated ideas? Grab these free resources: 📌 Freebie prompts: MiloTree Freebie Prompts 📌 Ebook prompts: MiloTree Ebook Prompts 2025 is already moving fast. The people who take action now will be the ones celebrating their success by the end of the year. Will that be you? Let’s make it happen together! 🚀 Other Related Blogger Genius Podcast episodes You’ll Enjoy: How to Embrace AI to Futureproof Your Online Business with Peter Guirguis How to Simplifying Your Sales Funnel: ✨Meet MiloTree✨ From Panic to Profit: Turning Google Changes into Blogging Opportunities with Christina Hitchcock and Corinne Schmidt

Ready to grow your audience, boost your social following, and start selling digital products? With MiloTree’s Free Plan, you can do it all—completely free, forever. Sign up at MiloTree today and turn your ideas into income. 💡 If you're feeling overwhelmed by the rapid evolution of AI and its impact on online business, you're not alone. But here's the good news: AI is a tool, not a threat—and those who embrace it now will position themselves for incredible growth. In the latest episode of The Blogger Genius Podcast, I had the pleasure of talking with Peter Guirguis, founder of Swift Press Support. Peter shared how AI is transforming website design, marketing, and more, offering actionable insights to help online entrepreneurs thrive. Show Notes: MiloTree Swift Press Support 6 Purchasing Triggers Download 3 AI Prompts You Need to Create a Freebie Cheatsheet 13 AI Prompts to Write an Ebook in Under 3 Hours Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Why You Can’t Ignore AI in 2025 AI isn’t just a passing trend—it’s a game changer for businesses of all sizes. Here’s why: Time Efficiency: Tools like ChatGPT save hours on content creation, customer service, and data analysis. Enhanced Personalization: AI-generated insights allow you to tailor content and products to your audience. Cost Savings: Automating tasks lets you achieve more without hiring additional staff. If you’re not yet using AI to amplify your efforts, now is the time to dive in. Tools to Supercharge Your Business Peter highlighted several AI tools that can transform your workflow: ChatGPT with Voice Features Use ChatGPT's lifelike voice interaction for brainstorming, translations, and even fun personal debates. (It can settle Christmas tree watering arguments, too!) Tip: Download the ChatGPT app on your phone to try this feature—it’s like having a virtual assistant in your pocket. Claude Ideal for data analysis. Upload CSV files or spreadsheets to get trends, insights, and even predictive analytics. Perplexity A research tool that provides concise answers with source links—perfect for speeding up your workflow. Runway ML For content creators, this AI tool generates video clips from scratch. Describe a scene, and let the tool bring it to life. Leonardo AI A tool for creating detailed images with granular controls for designers, such as background adjustments and blurs. Flux AI Specializes in creating artistic and high-quality images. theresanaiforthat.com A website listing various AI tools across industries, with user ratings and reviews to help you find the right AI for specific needs. InVideo AI Briefly mentioned as a video generation tool capable of creating longer clips (e.g., 30 seconds). Sider AI A Chrome or Safari extension for interacting with YouTube videos. It can summarize videos, provide key takeaways, and generate timestamps for specific sections. Custom GPTs Create tailored AI “employees” to specialize in tasks like email marketing or copywriting. Peter recommends starting with a Prompt Assistant to optimize your AI interactions. The Future of SEO and Content Creation SEO is evolving. With tools like Gemini and ChatGPT delivering direct answers to queries, fewer users are clicking through to websites. Peter’s advice: diversify your traffic strategies. Here’s how: Strengthen Your SEO: While traffic from Google may decline, keywords still help platforms and AI identify your content. Experiment with Other Channels: Build traffic through ads, social media, and influencer collaborations. Create Lead Magnets: Offer valuable freebies or lead magnets to grow your email list. (MiloTree’s free plan makes this easy—set up a lead magnet and start growing your list today!) How to Get Started with AI If you’re ready to incorporate AI into your business, here’s a step-by-step plan: Experiment with AI Tools Start with ChatGPT and explore its capabilities. Try voice commands, create a custom GPT, or use AI for brainstorming product ideas. Download Free AI Resources Not sure where to start? Grab my 13 AI E-Book Prompts to create a sellable product in just hours. Download them for free here. Sign Up for MiloTree’s Free Plan Use MiloTree to create your first digital product or freebie, grow your social media following, and start collecting emails—all for free. Sign up here. Final Thoughts The rapid pace of AI development may feel uncertain, but Peter and I agree on one thing: the future is bright for entrepreneurs willing to adapt. AI isn’t here to replace creativity—it’s here to amplify it. By exploring tools, diversifying strategies, and staying informed, you can position yourself ahead of the curve. 👉 Ready to make 2025 your breakout year? Start today by creating your first digital product or lead magnet with MiloTree for free. Don’t let another day go by without taking advantage of these tools to grow your business. Loved this episode? Share it with a friend, and don’t forget to subscribe to The Blogger Genius Podcast!

If you’re an online entrepreneur, coach, or blogger, you’ve likely been told that email marketing is key to growing your business. The saying is true, "The money is in your list!" Yet, the complexities of setting up email systems and crafting campaigns can feel daunting. In my newest episode of The Blogger Genius Podcast, I interviewed Rebecca Shostak, co-founder of Flodesk (affiliate), a platform revolutionizing email marketing for small businesses. Rebecca shared her journey from designing merchandise for top music acts like Rihanna and Linkin Park to co-founding Flodesk, a tool designed to make email marketing simple, beautiful, and accessible. In this post, we’ll unpack strategies for growing your business, simplifying your processes, and using tools like Flodesk and MiloTree to make your efforts easy, effective, and profitable. Show Notes: MiloTree Flodesk (affiliate) 6 Purchasing Triggers Download The 3 AI Prompts You Need to Create a Freebie Cheatsheet Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Why Email Marketing is Critical in 2025 Email marketing has evolved from a "nice-to-have" to an essential pillar of a successful online business. Here’s why: Higher Engagement Rates: While social media posts have a 3-5% visibility rate, email open rates range from 30-80% for engaged audiences. Unmatched ROI: For every dollar spent on email marketing, businesses see an average return of $40. Ownership of Your Audience: Social media algorithms are unpredictable, but with email, you own your subscriber list, ensuring direct communication with your audience. If you’re not already building an email list, now is the time to start. Luckily, tools like Flodesk and MiloTree make this process seamless and free. How Simplicity Drives Success In business, complexity can be the enemy of progress. Rebecca Shostak, co-founder of Flodesk, and my recent guest on The Blogger Genius Podcast, shared her philosophy: “Less is more.” This mindset applies to email design, business strategy, and the way you communicate with your audience. Here’s how simplicity can transform your efforts: 1. Simplify Email Design Stick to 1-2 Fonts: Consistent typography creates a polished, professional look. Use Ample White Space: Break up content to make it visually appealing and easy to read. Focus on One Message: Avoid cramming multiple ideas into a single email. Instead, send shorter, more frequent emails. 2. Streamline Your Business Strategy Focus on Core Problems: Identify the single biggest problem you solve for your audience and build your messaging around it. Reduce Overwhelm: Avoid overloading your audience with information. Offer one solution at a time. Leverage Simple Tools: MiloTree integrates seamlessly with major email platforms like Flodesk, allowing you to grow your list and sell digital products effortlessly. How to Transition Social Media Followers into Email Subscribers Social media is great for visibility, but it’s not where sales happen. Rebecca described email as the “intimate conversation” stage of the customer relationship. Here are actionable tips to transition your social followers into engaged email subscribers: Offer a Valuable Freebie A freebie (also known as a lead magnet) is an excellent way to incentivize followers to join your list. Ideas include: Cheat sheets Mini-courses Discount codes Free shipping Exclusive content (e.g., recipes, travel guides, templates) With MiloTree’s Free Plan, you can create an AI-generated opt-in page, upload your freebie, and deliver it to subscribers automatically—all for free. Optimize Your Link in Bio Rebecca highlighted Flodesk's Link in Bio tool, which prioritizes your email opt-in form at the top. Pair this with a strong call-to-action like: “Grab your free cheat sheet now!” “Get 10% off your first purchase—subscribe today!” How to Use Email to Grow Your Business Your email list isn’t just a communication channel—it’s your most powerful revenue generator. Use it strategically to: Drive Traffic to Your Blog or Website: Send short, snappy emails teasing new content. Sell Digital Products: Whether it’s an ebook, course, or membership, email lets you connect directly with your audience to promote and sell. Build Trust: Share personal updates or behind-the-scenes insights to foster a deeper connection with your subscribers. How MiloTree Makes Selling Digital Products Easy At MiloTree, we believe in empowering entrepreneurs to monetize their expertise without the tech headache. Here’s why MiloTree is the perfect solution for selling digital products: 1. Hassle-Free Setup Set up your product, opt-in page, or freebie in under 5 minutes.   No tech skills required—MiloTree’s AI tools handle the heavy lifting. 2. Affordable Plans Start for free, no credit card required. Scale up with plans that grow with your business. 3. All-in-One Platform Sell digital products, offer unlimited freebies, and grow your email list—all from one platform. 4. Build Relationships Unlike faceless marketplaces, MiloTree helps you establish a direct connection with your audience, fostering loyalty and repeat sales. 👉 Ready to grow your audience and sell with ease? Sign up for MiloTree and start creating beautiful opt-ins and digital products today—it's simple, affordable, and effective. Sign up Why Flodesk is Such a Powerful Email Tool Flodesk is not just another email service provider—it’s a tool built with simplicity and beauty in mind. If you’re looking for an affordable, user-friendly platform to create stunning emails, Flodesk is an excellent choice. Simple Design Features: Gorgeous templates and intuitive tools make designing emails a breeze. Flat Pricing: Unlike many other email platforms, Flowdesk charges the same rate no matter how big your list grows—no surprises, just simplicity. Built for Small Businesses: Whether you’re a coach, blogger, or online entrepreneur, Flowdesk makes email marketing accessible and effective. Pro Tips for Maximizing Your Email Strategy Engage Regularly: Aim to email your subscribers at least once a week to keep your list warm. Use Clear CTAs: Every email should have one clear call-to-action, whether it’s to read a blog post, download a freebie, or purchase a product. Experiment and Analyze: Test different freebies, subject lines, and email designs to see what resonates most with your audience. Take the First Step Today Ready to grow your business? Start with these simple steps: Download Free AI Prompts: Get three freebie prompts to create an irresistible lead magnet. Grab them here. Sign Up for the MiloTree Free Plan: Set up your opt-in page, upload your freebie, and start collecting emails today. Share Everywhere: Promote your opt-in link on social media, in your blog posts, and even in your email signature. Final Thoughts Simplicity isn’t just a design choice—it’s a business strategy. By focusing on what truly matters, cutting out the noise, and using user-friendly tools like MiloTree and Flodesk, you can reduce overwhelm and grow your business with ease. The time to start is now. Your future self (and your email subscribers) will thank you. Other Related Blogger Genius Podcast episodes You’ll Enjoy: How to Simplifying Your Sales Funnel: ✨Meet MiloTree✨ The Rise of Personality-Driven Content: How to Stand Out Online with Bjork Ostrom Why Freebies Are the Secret Sauce to Email List Success with Jillian Leslie

Download my free guide to discover the 6 powerful triggers that turn your product into a must-have and make people want to buy it. 🚀 ==> milotree.com/triggers In the latest episode of The Blogger Genius Podcast, I dive deep into a common frustration faced by all bloggers and online entrepreneurs: the struggle with complicated technology and tools that often fail to deliver as promised. I also share how MiloTree is a powerful solution designed to simplify the entire sales funnel process, helping entrepreneurs grow their audience, build their email list, and sell products without the usual tech headaches. Show Notes: MiloTree 6 Purchasing Triggers Download The 3 AI Prompts You Need to Create a Freebie Cheatsheet Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Problem with Complicated Tech Tools The Common Frustration Have you ever considered all the time and effort wasted on grappling with various tech tools? Whether it's searching for tutorials, hunting for elusive features, or reaching out to support when things go awry, these frustrations are all too familiar. This struggle is an inevitable part of building an online business. A Personal Anecdote My husband David, a tech expert and the mastermind behind MiloTree, despite his technical prowess, faced difficulties connecting to the hotel Wi-Fi during our recent vacation in Miami. This incident highlighted our very reason for creating MiloTree: to provide technology that works seamlessly, allowing users to avoid the chaos that often accompanies building an online business. The Sales Funnel Simplified Attracting People: Using social media to draw in potential customers. Converting Them into Email Subscribers: Offering valuable content to encourage sign-ups. Selling Products or Services: Building trust and making sales to your audience. While the concept is simple, the tools designed to facilitate this process often complicate matters unnecessarily. Introducing MiloTree: A Solution for Simplified Sales Funnels Top of the Funnel: Growing Your Audience MiloTree offers social media pop-ups to help users grow their followers across various platforms, including Instagram, Pinterest, TikTok, YouTube, and Facebook. This feature converts site visitors into followers, establishing a foundation for deeper engagement. Middle of the Funnel: Building Your Email List MiloTree's freebie tool allows users to easily upload their freebies, automatically delivering the content to new subscribers. The platform also provides an AI-generated opt-in page that can be shared on blogs, homepages, and social media. This seamless integration with major email service providers ensures that when someone subscribes, their information is automatically sent to the user’s email service provider. Additionally, users can offer unlimited freebies and implement tripwires—selling products on the thank-you page after someone joins the list. Bottom of the Funnel: Selling Digital Products Milo Tree simplifies the process of selling digital products. Users can set up their products directly from the MiloTree dashboard, providing a name, price, and description. The platform generates an AI-created sales page, and users can also offer coupons and upsells to enhance their sales strategy. The key takeaway is that MiloTree is designed to work effortlessly, eliminating confusion and headaches. Overcoming the Fear of Switching Tools I acknowledge that switching tools can seem daunting, especially for those who have invested in expensive lifetime deals. However, MiloTree can work alongside the tools they are already using, making the transition smoother. I encourage anyone who feels stuck to reach out to me directly via email for assistance. I'm available to help brainstorm product ideas and provide feedbac Solving Problems for Your Audience The key to success in online business lies in solving problems—specifically, the painful problems that truly bother your audience. So consider what issues your products address and whether they align with the six buying triggers I often discuss. Free Guide For those unfamiliar with these triggers, grab my free guide, which is a game changer. Why Choose MiloTree? MiloTree is affordability, with plans starting at just $19 a month, significantly lower than many cart competitors. This allows entrepreneurs to focus on creating and connecting with their audience rather than troubleshooting technology. Please share the episode with friends, leave a review, and explore MiloTree’s offerings. For those interested in a one-on-one conversation to determine if MiloTree is the right fit for their business, book a free 15-minute call with me at milotree.com/meet. Other Related Blogger Genius Podcast episodes You’ll Enjoy: The Rise of Personality-Driven Content: How to Stand Out Online with Bjork Ostrom New Strategies to Unlock Pinterest Success in 2025 with Kate Ahl Level Up Your Blog with These Game-Changing AI Tools MiloTree, the Easiest Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!

Download my free guide to discover the 6 powerful triggers that turn your product into a must-have and make people want to buy it. 🚀 ==> milotree.com/triggers In my first episode of 2025, I sat down with Bjork Ostrom, co-founder of the renowned food blog Pinch of Yum and the online membership site and podcast Food Blogger Pro. Our conversation delves deep into the evolving landscape of food blogging and content creation. Show Notes: MiloTree Pinch of Yum Food Blogger Pro 6 Purchasing Triggers Download The 3 AI Prompts You Need to Create a Freebie Cheatsheet Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Genesis of Pinch of Yum Bjork and Lindsay's journey began with a synergy of complementary skills. Lindsay's passion for social media, recipe development, and photography meshed perfectly with Bjork's focus on business growth and search engine optimization (SEO). This combination allowed them to build a successful platform, even though they didn’t initially plan it that way Actionable Advice: Identify Complementary Skills: If you're working with a partner, identify and leverage each other's strengths. This can create a balanced and effective approach to content creation and business growth. Celebrate Small Wins: In the early stages, celebrate small milestones like gaining a few visitors or making your first dollar. This iterative process can help you stay motivated and recognize progress. The Importance of Adaptability Embracing Change and New Opportunities Bjork and I emphasize the importance of being open to change and adapting to new opportunities. I liken building a business to mining for gold, where entrepreneurs dig deeper when they find promising signs. This mindset of exploration and adaptability is crucial for long-term success. Actionable Advice: Stay Open to Shifts: While it's essential to pursue what you love, remain flexible and responsive to market needs. This can lead to unexpected success. Experiment and Pivot: Don't be afraid to test new ideas and pivot based on feedback and results. The ability to adapt is a significant advantage in the ever-changing digital landscape. Outside-In vs. Inside-Out Business Building I advise against building a business solely based on a personal idea without validating it through feedback. This "outside-in" approach contrasts with "inside-out" business building, where one assumes their idea will resonate with everyone Actionable Advice: Seek Input from Others: Before investing significant time and resources, discuss your ideas with others to gain insights and refine concepts. This can help you identify genuine market needs and avoid costly mistakes. Engage in Conversations: By engaging in conversations with your audience and peers, you can gather diverse perspectives that help shape your ideas into something viable. The Role of Community and Collaboration Bjork emphasizes that building a successful business often requires a diverse set of skills. Entrepreneurs may possess some of these skills but will likely need to surround themselves with others who can fill in the gaps. This collaborative approach enhances the quality of the work and fosters a supportive network. Actionable Advice: Collaborate with Others: Surround yourself with individuals who complement your skills and can provide valuable feedback and encouragement. Engage with Your Community: Building a community around your content can provide support, feedback, and opportunities for growth. The Evolution of Content Creation Bjork reflects on how the food blogging industry has evolved from sharing simple recipes to creating comprehensive guides that cover every aspect of a topic. This shift was driven by SEO strategies, but recent updates have shifted the focus back to more human-centric content. Actionable Advice: Focus on Quality Content: While SEO is important, prioritize creating valuable and engaging content that resonates with your audience. Incorporate Personal Storytelling: The next phase of food blogging will prioritize personal storytelling and connection over mere information exchange. Share your unique voice and experiences to build genuine connections with your audience. The Impact of AI on Content Creation Leveraging AI for Efficiency and Creativity Bjork and I discuss the role of artificial intelligence (AI) in their creative processes. We find AI to be an invaluable tool for brainstorming, refining ideas, and streamlining tasks. While AI may not replace jobs, those who effectively utilize AI will have a competitive advantage. Actionable Advice: Use AI as a Tool: Incorporate AI tools to enhance your productivity and creativity. AI can help with content generation, organization, and analysis. Blend Human Creativity with AI: The future of content creation will involve a blend of human creativity and AI assistance. Use AI to handle repetitive tasks, allowing you to focus on creative and strategic aspects. The Future of Food Blogging Bjork notes that many creators have experienced significant drops in traffic due to algorithm updates, making it harder to build a successful online presence. He encourages aspiring bloggers to adopt a holistic approach to their business, utilizing various platforms and strategies to create compelling content. Actionable Advice: Diversify Your Platforms: Don't rely solely on one platform for traffic and revenue. Utilize social media, podcasts, and other forms of content to reach a broader audience. Stay Informed and Adapt: Keep up with industry trends and algorithm changes. Be prepared to adapt your strategies to maintain and grow your online presence. Conclusion By focusing on quality content, building genuine connections with your audience, and remaining adaptable in the face of industry changes, you can position yourself for success in the dynamic world of food blogging. Embrace the tools and resources available to you, foster a mindset of experimentation, and continue to innovate in your content creation journey. Other Related Blogger Genius Podcast episodes You’ll Enjoy: Digital Products for Food Bloggers: How to Turn Recipes into Revenue New Strategies to Unlock Pinterest Success in 2025 with Kate Ahl The Essential Mindset Shift Every Blogger Needs for 2025 with Jenny Melrose MiloTree, the Easiest Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!    

🎯 Looking to sell digital products in 2025? 🚀 Sign up for MiloTree for free, set up your first product or freebie in just 5 minutes, and experience how crazy simple it is—head to milotree.com to get started! ✨ This is a rebroadcast episode of my conversation with SEO expert and DJ, Lily Ray. If you are looking for successful SEO strategies today, this is the episode for you! Show Notes: MiloTree Lily Ray Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes The SEO Landscape: Decoding Google’s Algorithm Updates What are essential SEO strategies for success today? In this episode of The Blogger Genius Podcast, we delve into the recent Google algorithm updates that have sent shockwaves through the blogging community. Lily Ray, a seasoned SEO strategist, sheds light on what Google is seeking and how to adapt to these changes. We discuss the importance of expanding your digital footprint, embracing platforms like YouTube, and creating content that resonates with your audience and Google’s algorithms. Deciphering Google’s Current Mindset Google’s recent updates, particularly the Helpful Content Update. (HCU), have targeted specific types of content, emphasizing expertise, authority, and trust. Lily emphasizes the importance of understanding that these cycles of updates are not new and that recovery from such hits can take time. She encourages publishers to look beyond SEO and consider building a brand that engages with audiences across various platforms. The Plight of Niche Bloggers The impact of Google’s updates on niche bloggers can be devastating, as seen with a Trader Joe’s enthusiast who lost significant traffic overnight. Lily advises affected bloggers to diversify their content and presence, such as starting a YouTube channel, lean into food blogging, or exploring other social media platforms like Pinterest for traffic. This approach can help break free from the patterns that led to being grouped with negatively impacted sites. Embracing AI in Content Creation The rise of AI in content creation presents both opportunities and challenges. Lily cautions against mass auto-generating content, which goes against Google’s guidelines. Instead, she suggests using AI tools judiciously to enhance the content creation process while maintaining originality and value. Final Thoughts and Resources As we conclude our interview, I invite you to revisit the basics with my updated blog post checklist, designed to ensure your posts are thorough and engaging. Download it at milotree.com/blogpostchecklist and continue building the blog and business of your dreams. Join me on this adventure as we navigate the tides of SEO, learn from the experts, and embrace new strategies to thrive in the digital world. Stay tuned for more insights and inspiration on the Blogger Genius podcast. MiloTree, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTree, software designed for non-techies to sell digital products and grow their audiences easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, coupons and excellent customer support. Sign up for free here!

👉 Grow your Email List Fast! Use These 3 AI Prompts to Create an Irresistible Freebie in 10 Minutes.👈 In this latest rebroadcast episode of the Blogger Genius Podcast, I dive into the evolving world of blogging and online entrepreneurship. With the rise of artificial intelligence, frequent changes to Google's algorithms, and a decline in revenue from traditional monetization methods, many bloggers are facing significant challenges. However, here's a roadmap to success with five actionable strategies that can help you thrive in this new environment. Introduction There have been substantial shifts in the blogging and online business. Many bloggers have reported drastic drops in traffic, with some experiencing declines of up to 80 or 90%. The key to overcoming these challenges, lies in two main areas: growing an audience and selling to that audience. If you have "1,000 true fans," and each fan spends $100 on your products or services in a year, you can generate $100,000 in revenue. Show Notes: MiloTreeCart Personality Quiz: What Digital Product Should I Create First? Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Five Key Strategies for Success Here are the five essential strategies that bloggers and online entrepreneurs should implement to build a successful business without feeling overwhelmed: 1. Define Your Niche Why It Matters: A well-defined niche helps you stand out in a crowded market. It allows you to communicate the specific problems you solve, attracting the right audience. Actionable Tips: Avoid broad categories like "interior design" or "baking." Instead, narrow it down to something more specific, such as "interior design for small urban apartments" or "baking gluten-free desserts for busy parents." Clearly articulate your niche in your blog's tagline, about page, and social media profiles. Regularly revisit and refine your niche based on audience feedback and market trends. Expert Insight: The more specific you are, the easier it is for your audience to understand what you offer and why they should follow you. 2. Build Your Personal Brand Why It Matters: A strong personal brand fosters trust and loyalty among your followers. It differentiates you from competitors and makes your content more relatable. Actionable Tips: Consistently showcase your unique perspectives and how you can help your audience. Share personal stories and experiences, but always tie them back to how they benefit your audience. Use a consistent tone, style, and visual identity across all platforms. Expert Insight: Your personal brand is your "vibe." Connect on a personal level while keeping the focus on improving your audience's lives. 3. Diversify Your Traffic Sources Why It Matters: Relying solely on Google for traffic is no longer viable due to frequent algorithm changes. Diversifying traffic sources reduces risk and increases reach. Actionable Tips: Explore alternative platforms like Pinterest and Instagram. Pinterest is great for driving blog traffic, while Instagram is effective for building a personal brand. Experiment with emerging platforms like Threads, but gather data to assess their effectiveness. Use keywords strategically across all platforms to ensure your content reaches the right audience. Expert Insight: Do not put all your eggs in one basket. Diversifying your traffic sources can help you reach a broader audience and mitigate the impact of changes on any single platform. 4. Grow Your Email List Why It Matters: An email list is essential for building deep relationships with your audience and making sales. It provides a direct line of communication with your followers, independent of platform algorithms. Actionable Tips: Create valuable lead magnets (e.g., eBooks, checklists, webinars) to encourage sign-ups. Use pop-ups, landing pages, and social media to promote your email list. Regularly send valuable content to your subscribers to nurture relationships and build trust. Expert Insight: Here's your sales funnel: blog content and social media attract visitors, but the goal is to move them onto your email list, where you can provide value and nurture relationships. This connection is where true sales happen. 5. Use Simple Tech Tools Why It Matters: Technology can be overwhelming, but simple, effective tools can streamline your workflow and enhance productivity. Accessible and affordable tools can help you achieve your goals without the hassle of complex technology. Actionable Tips: Seek out user-friendly tools that address your specific needs. For example, the MiloTree pop-up app helps grow social media followers and email subscribers. Avoid overcomplicating your tech stack. Focus on tools that offer the most value with the least complexity. Regularly evaluate and update your tools to ensure they continue to meet your needs. Expert Insight: We created MiloTree to find a simple, affordable solution for bloggers and online entrepreneurs to sell digital products and services. We offer a 30-day free trial so you can see for yourself how powerful this is. If you don't think you're ready, I'm going to say jump anyway! Get going! MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree! Other Related Blogger Genius Podcast episodes You’ll Enjoy: Capitalize on Your “Vibe,” Use It To Grow Your Blog with Jillian Leslie Expert Strategies for SEO and Traffic Success in 2024 How to Embrace Imperfection and Authenticity as a Blogger with Brooke Riley

Download my free guide here to discover the 6 powerful triggers that turn your product into a must-have and make people want to buy it. 🚀 In this week's episode of The Blogger Genius Podcast, I sat down with seasoned bloggers and hosts of the The Smart Influencer Podcast, Christina Hitchcock and Corinne Schmidt, to discuss effective monetization strategies for bloggers and creators who have been impacted by Google algorithm changes. Understanding the Impact of Google Algorithm Changes Christina Hitchcock's Experience Christina Hitchcock shared her observations on the recent shifts in Google's algorithms. While she hasn't been directly targeted, she has noticed a decline in traffic as her previously high-ranking content has slipped down the search results. Christina views these changes as an opportunity to pivot and explore new avenues in blogging, emphasizing the importance of adaptability. Corinne Schmidt's Perspective Corinne Schmidt echoed Christina's sentiments, noting a 25% drop in traffic year-over-year despite her strong keywords remaining intact. As a single mom relying on blogging for income, Corinne expressed the stress of these changes but also highlighted the excitement of exploring new creative avenues. She believes the current environment has leveled the playing field, encouraging bloggers to return to creativity and experimentation. Show Notes: MiloTree 6 Purchasing Triggers Guide The Smart Influencer Podcast It's a Keeper Wondermom Wannabe The 3 AI Prompts You Need to Create a Freebie Cheatsheet Join The Blogger Genius Newsletter Personality Quiz: What Digital Product Should I Create? Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Actionable Monetization Strategies Growing and Engaging Your Email List Both Christina and Corinne emphasized the importance of email marketing as a powerful tool for monetization. Christina's Approach Doubling Email List: Christina has doubled her email list in the past year, reaching just under 75,000 subscribers. Segmentation: She segments her audience based on their interests—recipes or printables—and sends tailored emails accordingly. Consistent Engagement: Christina emails her list every day, alternating between recipe and printable content, which helps build relationships and drive sales. Corinne's Strategy Printable Opt-Ins: Corinne uses printable opt-ins to grow her email list. Collaborations: She engages in collaborations with other bloggers to share content and drive traffic, participating in themed collaborations and bundles to reach new audiences. Leveraging Purchasing Triggers Use these six purchasing triggers to develop products that resonate with your audience: Making Money Saving Money Saving Time Promoting Happiness Alleviating Pain Raising Social Status By evaluating products against these triggers, bloggers can enhance their marketing and sales efforts. Jillian suggests using tools like ChatGPT to brainstorm product ideas that align with these categories. Exploring New Traffic Sources Corinne shared her success with push notifications, which allow users to subscribe to updates from her site. Despite her initial skepticism, she found that push notifications significantly increased site visits. This demonstrates the value of exploring different traffic sources to drive engagement. Utilizing Content Syndication Christina discussed her experience with MSN's partner program, which requires consistent publishing to gain approval. Syndicating content through MSN not only drives traffic but also generates ad revenue. Christina highlighted the benefits of using tools that simplify content formatting, such as slideshow galleries. Testing and Iteration Both Christina and Corinne stressed the importance of testing various strategies to find what works best. They shared their experiences of trying different approaches, from push notifications to content syndication, and how some methods may not yield immediate results but can pay off over time. Building Relationships with Subscribers The speakers emphasized the importance of building relationships with subscribers by providing value through free content and then offering relevant products. Christina mentioned that once someone opts in for a freebie, they are more likely to consider purchasing additional products. Long-term Strategy I encouraged bloggers to think beyond immediate sales and consider long-term strategies, such as creating membership programs or subscription services. By addressing ongoing problems faced by their audience, bloggers can develop sustainable income streams. Overcoming Self-Doubt The speakers acknowledged that many bloggers struggle with self-doubt regarding the value of their offerings. They encouraged listeners to recognize the worth of their content and to be confident in charging for it. By reframing their mindset, bloggers can better position themselves in the market. Conclusion Embrace experimentation and not take failures personally. Monetizing your expertise doesn't have to be overwhelming; instead, it can be a journey of learning and adaptation. The key takeaway is to start small, test ideas, and leverage community support to find success in the ever-evolving blogging landscape. Connect with Christina and Corinne through their podcast, The Smart Influencer Podcast, where they share insights and lessons learned from their blogging journeys. For those interested in the six purchasing triggers discussed in the episode, Jillian offers a free resource available at milotree.com/triggers, encouraging everyone to take the first step toward growing their audience and monetizing their expertise. This episode serves as a reminder that while the blogging landscape may be changing, there are always new opportunities to explore and strategies to implement for success. Other Related Blogger Genius Podcast episodes You’ll Enjoy: Digital Products for Food Bloggers: How to Turn Recipes into Revenue New Strategies to Unlock Pinterest Success in 2025 The Essential Mindset Shift Every Blogger Needs for 2025 MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!