The Big Story podcast

McFirst-Party Data

2021-11-11

The Big Story

0:00

34:47

Big Macs, Oreos and Heinz all have something in common: They’re using a combination of celebrity endorsements, big creative budgets and gimmicks to entice consumers to share their first-party data. Plus: Why digital advertising could be left hanging by the IAB’s public policy power vacuum.

Fler avsnitt från "The Big Story"

The Power of Prebid
2025-10-30
34:27
With its wide adoption and independent membership, Prebid is powerful. We discuss Transaction IDs and the remedies phase of the antitrust trial with those inside and outside the org to better understand this open-source project.
Rest In Privacy, Sandbox
2025-10-23
47:05
Now that the Google Privacy Sandbox is officially gone, we take the time to reflect on the project's complicated legacy (and our favorite memories of the deceased).
Missa inte ett avsnitt av “The Big Story” och prenumerera på det i GetPodcast-appen.
Prebid, Meet OpenAds
2025-10-16
42:18
Shortly after Trade Desk CEO Jeff Green said the DSP would splinter off from Prebid, he showed up at the Prebid Summit. Then, at ScreenShift, we learn what the TV industry thinks about AI.
The Trade Desk's Sell-Side Settlement
2025-10-10
35:18
With its OpenAds wrapper, The Trade Desk is putting roots into ad tech's sell side. But publishers are wary.
The Big Story LIVE: AI Unleashed
2025-10-02
32:21
Live from New York at Programmatic IO, the AdExchanger editorial team debriefs what ad tech's brightest minds are saying and doing around AI and measurement.
Calculating The Odds On The Google Spinoff
2025-09-26
34:21
Will Google need to spin off its ad exchange and ad server? Court is in session in Virgina, with the DOJ and Google advocating for completely different remedies to Google's sell-side ad tech monopoly.
What Ad Lawyers Are Saying About AI
2025-09-19
34:58
Advertising using AI-doctored images could spark legal issues if the images are misleading. Plus: the commerce reckoning.
AI-Driven Ad Tech Acquisitions
2025-09-15
40:41
From a $637 million PE acquisition of healthcare of a DSP to acquisitions of freshly minted startups, there's been a flurry of ad tech deals this month. And they have one thing in common: AI.
The Remedies Edition
2025-09-04
33:23
Google is running a search monopoly, but the remedies are light. How will this decision affect advertisers and competitors? Plus, Google Ad Manager is acting like a standalone SSP, a move that appears connected to the looming remedies phase of Google's second antitrust case.
Will AI Companies Pay Publishers?
2025-08-28
35:38
Pause ads are going programmatic, as connected TV ad buying becomes more automated. Plus: how publishers are proposing to be compensated by AI companies – and the odds that they'll receive what they are asking for.

Kom åt alla poddsändningar i gratisappen GetPodcast.

Prenumerera på dina favoritpoddar, lyssna på avsnitt offline och få spännande rekommendationer.

© radio.de GmbH 2025