Simply Business

What does it actually look like to manage the personal brand and commercial interests of one of Australia’s most recognisable fitness entrepreneurs?In this episode, Taylor sits down with Llani Belle, Kayla Itsines’ business manager and long time friend, to talk negotiation, career growth, commercial strategy and what really happens behind the scenes of managing a major personal brand. Lani also shares how she became involved in the early growth of what went on to become Sweat.They unpack how Lani approaches negotiation, why she starts higher than the number she actually wants, how she value-stacks instead of discounting, and why being willing to walk away can completely change a deal.They also talk about building a career through relationships, standing out in hiring, managing teams, being underestimated as a woman in business and why how you show up matters more than most people realise._____________Simply Business: The conversations behind building a business and living a life.From the money decisions and growing pains to motherhood, ambition, relationships and everything in between.Simply Business Podcast:Instagram: https://www.instagram.com/simplybusiness.podcast/Website: https://www.strategichaus.com/simply-business-podcastSubmit your dilemma: https://www.strategichaus.com/simply-business-podcastTaylor Lee:Instagram: https://www.instagram.com/thetaylorleec/TikTok: https://www.tiktok.com/@taylorleecBecome a Strategic Haus client: https://www.strategichaus.com

How do you build a personal brand that actually stands out, without manufacturing a personality or copying everyone else in your industry?In this episode, I sat down with Tayla Bubeck to talk about personal branding, authenticity, content, influence and what it really takes to build a business around who you are.After building a seven figure business, Tayla shares why conventional markers of success stopped feeling fulfilling, how she realised she had lost sight of her own values, and what changed when she stopped trying to build her business the way she thought she was “supposed” to. Tayla’s advice is simple: the things you assume are irrelevant to your business, your taste, interests, opinions and quirks, can be exactly what gives people a reason to remember and connect with you. Follow Tayla here: www.instagram.com/taylabubeck_ LETS CONNECT — ⁠⁠⁠⁠click here⁠⁠⁠⁠ to find me on IG, Youtube, TikTok and explore ways to work together

How do you actually build long-term wealth through property and what should you be looking for before buying an investment property? In this most loved moment from my episode with Matt Srama, he unpacks property investing in Australia, the role of a buyer’s agent and the strategies he has used across more than a decade of investing.LETS CONNECT — ⁠⁠⁠⁠click here⁠⁠⁠⁠ to find me on IG, Youtube, TikTok and explore ways to work together

Want to land more brand collaborations, podcast opportunities, UGC deals or business partnerships? Start by actually asking.In this solo episode, Taylor breaks down how she approaches pitching brands and people and how simply putting herself out there has led to paid UGC collaborations, brand partnerships and podcast guests she once thought were out of reach.LETS CONNECT — ⁠⁠⁠⁠click here⁠⁠⁠⁠ to find me on IG, Youtube, TikTok and explore ways to work together

How do you negotiate better brand deals, communicate your value and turn a gifted collaboration into paid work?This episode was a most loved moment from my conversation with Liang-zi Grover who is a talent manager and founder of Possee Creative. We unpack what happens behind the scenes of influencer and UGC brand partnerships, from outreach and negotiation to contracts, creative concepts and getting a campaign across the line.LETS CONNECT — ⁠⁠⁠⁠click here⁠⁠⁠⁠ to find me on IG, Youtube, TikTok and explore ways to work together

What does it actually take to scale a coaching business without sacrificing your health, relationships or freedom in the process?In this episode I sat down with business coach and founder Sofia Bernardi to unpack what has happened behind the scenes as she has grown from six figures in her first year to building a multi-million-dollar coaching business.Sofia shares the limiting belief that was quietly restricting her growth, why scaling required both mindset and commercial strategy, and how she built a simpler business model around sustainable marketing, seamless sales and effective systems.Listen to Sofia interview me here.Find Sofia on Instagram here.LETS CONNECT — ⁠⁠⁠⁠click here⁠⁠⁠⁠ to find me on IG, Youtube, TikTok and explore ways to work togetherBUSINESS ACCELERATOR —If your business is working but not working with you, the Business Accelerator is designed to create a more sustainable rhythm of growth.Together, we refine your offers, streamline systems, and build structure that supports consistency, clear decision-making, and long-term stability - not constant hustle. If you’re ready for a business that feels calmer and more intentional, I’d love to chat ⁠⁠⁠⁠HERE⁠⁠⁠⁠.

Today's episode I was joined by Jayme Chittenden, ex-marketing lead at Rise & Conquer Podcast and now marketing strategist at her business, Posy Social. Together unpacked how to build a marketing strategy that turns attention into trust, leads and sales.Jayme shares what she learned about community-led growth, founder-led brands and putting value before the sale. She break downs the role of top, middle and bottom-of-funnel content, how to create lead magnets people will actually use and why email marketing and customer nurture are essential for increasing conversions. She also explored why service providers don’t always need more followers, how to activate the audience you already have, and why strong client results, customer experience and social proof can become your most effective marketing strategy.Connect with Jayme here.LETS CONNECT — ⁠⁠⁠⁠click here⁠⁠⁠⁠ to find me on IG, Youtube, TikTok and explore ways to work togetherBUSINESS ACCELERATOR —If your business is working but not working with you, the Business Accelerator is designed to create a more sustainable rhythm of growth.Together, we refine your offers, streamline systems, and build structure that supports consistency, clear decision-making, and long-term stability - not constant hustle. If you’re ready for a business that feels calmer and more intentional, I’d love to chat ⁠⁠⁠⁠HERE⁠⁠⁠⁠.

Most Loved Moment from my conversation with Tobi Pearce. We unpack the characteristics that help founders build successful, sustainable businesses, including intelligence, energy, emotional resilience, conscientiousness and high-integrity decision-making.LETS CONNECT — ⁠⁠⁠⁠click here⁠⁠⁠⁠ to find me on IG, Youtube, TikTok and explore ways to work togetherBUSINESS ACCELERATOR —If your business is working but not working with you, the Business Accelerator is designed to create a more sustainable rhythm of growth.Together, we refine your offers, streamline systems, and build structure that supports consistency, clear decision-making, and long-term stability - not constant hustle. If you’re ready for a business that feels calmer and more intentional, I’d love to chat ⁠⁠⁠⁠HERE⁠⁠⁠⁠.

Todays episode was with Christina Pengilly one of my besties, and was an honest conversation about building a non-traditional career, stepping away from the coaching industry, and creating a life and personal brand that feels genuinely aligned.Christina shares her journey from studying psychology to entering the online coaching space, building a successful multi-six-figure coaching business, and eventually deciding to walk away when success on paper no longer felt right. Together, Taylor and Christina unpack the reality of the coaching industry, the blurred lines between mentorship, community and pressure, and what it looks like to rebuild your identity after outgrowing a business.They also dive into friendship in adulthood, building community through social media, growing a personal brand, and Christina’s practical advice for creating content consistently, finding your content pillars, using Instagram stories intentionally, and becoming known for your own unique style online.LETS CONNECT — ⁠⁠⁠⁠click here⁠⁠⁠⁠ to find me on IG, Youtube, TikTok and explore ways to work together

A very raw and honest share of my full birth story. From prodromal labour, waters breaking with meconium, hospital labour, asking for an epidural, being wheeled into theatre for a possible emergency C-section, and ultimately having an empowered vaginal birth with vacuum assistance.Taylor also opens up about preparing for postpartum, navigating a birth that didn’t go to plan, the role of her doula and partner support, and why birth can still feel empowering even when it looks nothing like what you imagined.LETS CONNECT — ⁠⁠⁠⁠click here⁠⁠⁠⁠ to find me on IG, Youtube, TikTok and explore ways to work together