Bonus Content - April Fools, Allulose and Alternatives to Ozempic

The hosts recap a whirlwind week of back-to-back events in L.A., celebrating standout competitions, emerging brands, and generous mentorship from seasoned founders at Nosh Live and BevNET Live. From Projo's big win in the New Beverage Showdown to celebrity cameos by Ryan Phillippe and Khloé Kardashian, the energy never let up.  Show notes: 0:25: A Fickle Judge. Generous Sharks. Competition BTS. Mochi Magic. A "Dirty" Brand. – The hosts reflect on the high level of professionalism from their teams, enthusiastic attendee feedback, and the inspiring presence of seasoned founders who generously mentored early-stage entrepreneurs. They highlight BevNET's New Beverage Showdown and its winner protein coffee brand Projo, and the Nosh Pitch Slam, won by BFY gummy brand Rotten Candy. The team also celebrates memorable founder presentations, global flavors, and emerging brands across food and beverage. Ray recalls celebrity moments that added extra buzz, from Ryan Phillippe's surprise appearance as a beverage enthusiast to Khloé Kardashian sampling products backstage. He also praises an upstart hangover-recovery brand and a Portland-based RTD cocktail company, and a new line of cinnamon drinks. Brands in this episode: Dirty Saint, mōcean, Stursi, Projo*, NO CAP!, TIZZ, Rhinestone, Oh So Easy!, Djablo Sauce, Keya's Snacks, Xinca Foods, Shooka Sauce, Rotten, Poppi, Khloud, Sweety, Fly By Jing, Nixie, Late July, Fishwife, Pretty Tasty, Biolyte, Straightaway Cocktails

Hiyo's founders turned a personal wake-up call into one of the fastest-growing adult non-alcoholic beverage brands in the country. Built on sharp strategy, standout design, and disciplined execution, Hiyo is now scaling nationally — including a newly inked Live Nation partnership placing the brand in major venues across the U.S.  In this episode, we sit down with Hiyo's three co-founders, Evan Quinn, Cygne Cooper and George Youmans, who discuss how this SoCal-born "social tonic" is redefining moderation, unlocking category whitespace, and proving that thoughtful focus can outpace flashy niche plays. Show notes: 0:25: Evan Quinn, Cygne Cooper & George Youmans, Co-Founders, Hiyo – Evan and George reflect on how simultaneous family crises related to alcohol prompted them to cut back on drinking and inspired them to create Hiyo. Cygne discusses how she crafted the SoCal-inspired brand identity and sunset-themed packaging. George notes that Hiyo was initially a DTC brand and grew carefully into retail once operations were strong and consumer demand was clear. Cygne talks about how Hiyo's booth at Expo West 2024 created an energetic, immersive experience before the founders explain how merchandising strategy varies by retailer, with Hiyo fitting either near alcohol or within functional beverage sets. George talks about Hiyo's national partnership with Live Nation, requiring tight coordination across design, production, logistics, and on-premise education. Brands in this episode: Hiyo, Liquid Death

Nosh Live is buzzing — but did Mike snag that selfie with Khloé? On location in Marina Del Rey, the hosts sip on Erewhon's spicy bone-broth hot chocolate, unpack two landmark lawsuits, and dream of their next visit to 7-Eleven (yes, really). They also serve up hot takes on everything from tempeh chips and plant-based cookie dough to "cultured" drinks and cheese crisps. Show notes: 0:25: Runway Ruckus. Excited About Events. Bones & Chocolate. S.F. & Costco File Suit. Eggs, Tempeh & Dough. – Travel mishaps hit Mike once again, but everyone's amped for the L.A. events. Ray sips on Spindrift's yuzu mandarin sparkling water before John shares cups of Erewhon's bone-broth hot chocolate and Jacqui munches on one of Unite's globally inspired protein bars. The conversation shifts to industry news, including San Francisco's lawsuit against makers of ultra-processed foods, Costco's legal effort to recoup tariffs, and Hershey's limited-edition Dubai chocolate bar. Ray heralds the U.S. arrival of 7-Eleven's viral egg salad sandwiches and John shares samples of Mamame's tempeh chips, Doughy's plant-based cookie dough, kombucha from Costa Rica, and cheese crisps.  Brands in this episode: Khloud, Fly By Jing, Spindrift, Fond Regenerative, UNiTE, Mr. Goodbar, Kewpie, Mamame, Doughy, Kombucha Culture, Sonoma Creamery

Bringing a hit international food brand to the U.S. sounds glamorous, but behind every success story is a maze of challenges most consumers never see. In this special crossover episode of Taste Radio and the Nombase Podcast, Lucía Conejo-Mir of Ines Rosales and Jennifer Donnellan of Lakrids by Bülow reveal the real work behind breaking into the American market.  From reinventing packaging and pricing to navigating cultural habits, supply-chain surprises, and the art of getting consumers to try something new, their stories are rich with hard-won insights and candid surprises. Show notes: 0:25: Lucía Conejo-Mir, Ines Rosales & Jennifer Donnellan, Lakrids by Bülow – Lucía highlights the origins of Ines Rosales – founded in Spain in 1910 – and how the brand adjusted its approach to marketing, packaging and merchandising for the U.S. market. Jennifer outlines a similar but more modern journey for Lakrids by Bülow, founded in 2007 to elevate Scandinavian licorice. Despite Germany being the company's primary market, unexpected U.S. DTC growth revealed strong demand, but the brand needed to rethink its labels and flavor cues for American consumers. Both Lucia and Jennifer discuss major operational hurdles for selling in the U.S., including strict packaging rules, and a fragmented U.S. market that requires regional strategies and a thoughtful pricing architecture. They concur that patience, persistence, and relationships matter as does adapting without losing authenticity, and treating the U.S. as a complex but rewarding long-term opportunity. Brands in this episode: Ines Rosales, Lakrids by Bülow

Prebiotic cola, plant-based (and AI-inspired?) pulled chicken and protein-packed marshmallows. The hosts crack open Pepsi's new prebiotic cola and discuss whether a stevia-sweetened "functional" soda can win over classic cola fans. They also dig into Just Meat's big win at Walmart and what it says about the future of meat analogs, and why protein marshmallows might actually work in your next s'more. Show notes: 0:25: Rotten Roaches. The BevNET Bowls. Cloying & Fibrous. Who's Eating This Stuff? S'More, Please. – Jacqui explains why there is a bright red "biohazard" bag on her desk and the hosts joke about modern marketing tactics. They pivot to a preview of the upcoming NOSH Live, BevNET Live and  Brewbound Live events, highlighting opportunities for founders to meet retailers, investors, and strategic partners. They sample PepsiCo's newly launched Pepsi Prebiotic – a lower-calorie, stevia-sweetened soda that comes in classic cola and cherry vanilla flavors – and opine on the minimalist white cans and whether Pepsi has clearly communicated the benefits. The hosts then discuss JUST Meat's newly launched plant-based pulled chicken, which is now available in four flavors at 3,000 Walmart stores, which sparks a debate about whether mainstream shoppers truly want meat analogs, and how clean-label concerns are shaping the category. Shifting gears, Ray highlights news that BeatBox Beverages – the colorful, party-forward, wine-based cocktail brand – is rumored to be an acquisition target by AB InBev in a deal reportedly worth around $700 million. Ray introduces Primal Sweets' protein marshmallows, which contain 25 grams of protein per bag and no sugar, and Albero D'oro cocktail cherries, before Jacqui presents Flour + Water's artisanal pasta, and Mike praises Hiyo's new pineapple coconut "social tonic." Brands in this episode: Rotten Candy, Oh So Easy, Keya's, Oddball, Pepsi, Poppi, Nixie, Just Meat, Beyond Meat, BeatBox, Primal Sweets, Flour + Water, Albero D'oro, Hiyo, Poppi

Brand collaborations are exploding, and they're becoming one of the most effective growth levers in CPG. In this episode, the team breaks down why co-branded products are becoming a core strategy for food and beverage brands, what separates meaningful partnerships from gimmicks, and how leaders like Grillo's, Fly By Jing, Graza, and Liquid Death are using them to drive awareness, trial, and category expansion. Show notes: 0:25: Playoff Beards. Popping In. A Secret Guest. Smokes To Snacks. Collab Work. Healthy, Hot & High. – The episode opens with playful banter about facial hair before previewing upcoming BevNET Live, Nosh Live, and Brewbound Live in L.A. next month. Ray highlights the return of Poppi co-founders Allison and Stephen Ellsworth to the BevNET Live stage to discuss building the modern soda category and notes Allison's recent appearance as a guest shark on "Shark Tank," including her investment in Freestyle Snacks. The hosts also spotlight upcoming programming such as CVS Health's Lauren Castro at NOSH Live, a still-secret Nosh Live guest and also urge founders to nab remaining Elevator Talk, and One-to-One meeting slots. They pivot to brand collaborations, citing Grillo's Pickles' new Zippo tie-in and its growing list of partners, as well as prolific collaborators like Mike's Hot Honey and Graza. The hosts offer advice on considerations for partnerships and co-branded products and what makes for a successful collaboration. John praises Lentiful's Thanksgiving Feast instant lentil cup, Mike is hot about Blobs' new spicy mango-guava flavor and everyone has their say about Rind's recently released raspberry-almond granola squares. Jacqui introduces a "drink your skincare" energy beverage and Mike samples a THC-infused "Soda Pot." Ray reminds listeners that Thanksgiving week gets chaotic, so those planning to attend December's BevNET Live, NOSH Live, or Brewbound Live should finalize registration soon to avoid missing out – and the inevitable post-event FOMO. Brands in this episode: Poppi, Freestyle Snacks, Grillo's, Graza, Little Spoon, Firehook, Ithaca, Alec's, Rind, Mike Hot Honey Grillo's, Hippies, Ithaca, Sonic, V8, Boulder Canyon, Aura Bora, Claussens, Fly By Jing, Daily Crunch, Lundberg Rice, Fishwife, Little Sesame, Keystone, Huer, Frank's Red Hot, Lentiful, Blobs, Huxley, Tropicana, Rind, Skinergy, Clrty! Soda Pot, Mockly

The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from No Cap!, Lua Coffee, Tizz and The Purple Drop In this installment, founders and CEOs introduce their brands and share recent company updates and milestones. This week's special co-host is Wade Yenny, the vice president of brand management & business development for Vdriven. He offers insightful questions, thoughtful feedback, and strategic perspective alongside regular host Ray Latif, editor and producer of the Taste Radio podcast. Early-stage food and beverage entrepreneurs are encouraged to apply for future episodes of Elevator Talk. Participation is free, interviews are conducted remotely, and it's a unique opportunity to pitch your product, share news, and receive expert feedback from industry leaders. Apply now to be featured in an upcoming episode.

What if the biggest opportunity in your industry is something no one else recognizes? In this episode, Eric Tecosky, the founder of pioneering cocktail ingredient brand Dirty Sue, unpacks how a simple gap behind the bar became a first-to-market product, a profitable niche, and a lesson in disciplined focus.  From navigating skeptical buyers to scaling a single SKU for 20 years, ET breaks down the strategy, timing, and execution behind building a sustainable, category-creating brand. Show notes: 0:25: Eric "ET" Tecosky, Founder & CEO, Dirty Sue –  ET talks about the origin of his Instagram handle before he reveals how the idea for Dirty Sue emerged from a bartending pain point: running out of olive brine during a rush. He explains his vision for a brand of premium olive brine but was stymied early on because bars still operated in a pre-premium cocktail era. He shares his path to grassroots sampling and convincing bartenders and managers of the operational efficiencies of a bottled product. ET discusses Dirty Sue's gradual expansion across the West Coast and how he tapped into a growing home-cocktail market. He emphasizes a disciplined focus strategy and notes that he has taken only one round of investment at the company's founding. Brands in this episode: Dirty Sue, Jack Daniel's

A battle may be over, but has the war just begun? Baked into the deal to reopen the U.S. government is a surprising provision: a ban on intoxicating hemp products. What does this mean for the future of THC-infused beverages? The hosts weigh in. We also sit down with Trip co-founder Olivia Ferdi, whose fast-growing relaxation beverage brand recently announced a $40 million funding round at a valuation of $300 million. Show notes: 0:25: What A Trip. Retailers, Investors & More. Stigmas & Bans. A Lucky Bet. Beer Jerky. More Mez. -- Ray highlights Trip's explosive growth toward $100 million in revenue this year and previews the upcoming Nosh Live L.A. 2025 event emphasizing its lineup of investors, founders, and retailers shaping the future of food. The hosts then dive into the government spending deal that includes a ban on intoxicating hemp products, expressing their alarm and frustration with the measure. Ray talks about Lucky Energy's $25 million and whether the funding can help the brand make a significant impact in an ultra-competitive category. Mike revisits COB's $5 million raise and the DM that got a tennis icon on board. John introduces Guinness-flavored jerky, Jacqui breaks out cactus-based tortilla chips and THC-infused drinks, Mike shares mesquite-flavored chocolate and peanut butter cups and everyone praises Olyra's brand revamp. 25:47: Interviews from Taste Radio's London Meetup – Olivia Ferdi discusses Trip's rapid U.S. expansion and the brand's mission to bring "calm" amid daily chaos. She also discusses Trip's effort to create an emotional connection with consumers and addresses the challenges of access to capital and the commercial potential of female-led brands. Kathryn Bricken talks about Doughlicious' evolution from nostalgic cookie dough to healthier, globally sold snacks and emphasizes the importance of team culture, creativity, and joy in her brand, while navigating operational challenges like logistics, tariffs, and the challenges of self-manufacturing. Olly Dixon explains how Something in Nothing grew from a personal passion to a premium soda brand, focusing on intentional design, authenticity, and U.S. market growth. He also explains how envisioning global potential from the outset shaped strategic decisions and allowed unexpected opportunities to flourish. Brands in this episode: Trip, Lucky Energy, C4, Ghost, Celsius, Alani Nu, Sanzo, Guinness, Nopalli, Rhythm THC Beverages, Kush, Mez, Olyra, Cob, Doughlicious, Something & Nothing

She made olives fun — and the "Sharks" noticed. Nikki Seaman, the founder and CEO of Freestyle Snacks, landed a $300K deal on "Shark Tank" after turning her pandemic frustration over shuttered olive bars into a modern snack brand. In this episode, Nikki explains how she disrupted the "trusty but dusty" olive aisle with bright packaging, tantalizing flavors, and convenient, brine-free pouches. Bootstrapped and profitability-focused, Freestyle has grown strategically. The brand is now sold in over 5,000 stores, including Whole Foods, Target and Central Market, and is also carried on Delta flights. Nikki also shares how Freestyle recently expanded into pickles through a data-driven collaboration with Whole Foods, and how the brand's viral TikTok buzz, combined with a disciplined retail-first approach, has fueled growth with the perfect mix of insight, agility and joy. Show notes: 0:25: Nikki Seaman, Founder & CEO, Freestyle Snacks – Nikki chats about her experience on "Shark Tank" before she talks about the inspiration behind Freestyle Snacks and her desire to create a cleaner, more convenient way to enjoy marinated olives. She shares the brand's distribution footprint and expansion plans for 2026, and also how Freestyle secured its partnership with Delta. Nikki discusses the brand's social media presence, especially on TikTok, and how it has been key to building awareness and driving trial, aided by smart strategies on TikTok Shop. She emphasizes the brand's disciplined, bootstrap approach and why she has largely avoided institutional capital, instead relying on angel investors while focusing on profitability and efficient growth. Nikki also explains why rejecting early advice to stay online-only in favor of prioritizing retail presence has helped position Freestyle Snacks as a future household name for olives and pickles. Brands in this episode: Freestyle Snacks, Whisps