Startup Selling: Talking Sales with Scott Sambucci podcast

Daily Dose: The Startup Selling Running Your Demos Like a Boss! Framework

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When you’re a startup with the latest and greatest new product, there’s no shortage of interesting conversations.

 

Everyone wants to see the new, cool thing you’ve built. 

 

But every demo feels like a fireworks show – everyone’s excited, you get lots of applause when it’s over, then everything goes dark.

 

Getting deals to move through your pipeline feels more like pushing a pig through the python.

 

You send email after email, “Just following up...” and “Just checking in…” 

 

… and nothing.

 

That prospect that showed so much excitement and enthusiasm before the demo now disappeared into the selling abyss. 

 

Sound familiar?

 

This happened to me time after time when I started selling software for my first Silicon Valley startup.

 

I found myself chasing deal after deal, wearing myself out, and almost burning myself out until I finally figured out why this kept happening and how to run my product demos like a boss.

 

And guess what? It has NOTHING to do with your product… 

 

Instead, it’s a 3-step process that, if you follow it, will ensure that you’re always demoing to decision-makers and never find yourself chasing after the next meeting.



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