The Get More Website Traffic Podcast

It's Halloween week, so I'm sharing the scary mistakes I see happening in search visibility and content marketing. I did a longer version on Instagram the last two years. This time I trimmed it down to 6 instead of 13; the more important ones. There's also one bonus mistake I couldn't leave out. At the end, I give you two ways to pick your next step. Choose the one that fits your mood.Enjoy the episode!📞 90 Min Clarity Call - Bring your digital marketing dilemma and leave with an answer. 🗓️ ​We're living in a search world run by AI. Here's your plan for showing up in it.🧰  I love me a good digital marketing tool. This week’s recommended tool is Blog Page Power-Up Plan™. The Blog Page Power-Up Plan™ shows you the top 3 most impactful areas where a specific page is falling short in search and what needs to be prioritized before investing more time or money into SEO/AI SEO. Normally $27. If you get it in the next 7 days, oh crap, I'm starting to sound like one of those late night knife commercials, anyway, if you get it in the next 7 days, use code OCT10 and you'll get $10 off.Peek inside my toolbox.🗞️ Digital Marketing TakeawayDigital marketing advice that doesn't require a dictionary.Short enough to read. Useful enough to use. Every week.👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.About This ShowThe Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

I keep hearing new buzzwords, and I roll my eyes at every one. So when “aggregate visibility” showed up in a recent search visibility audit, I was ready to roll them again. Here’s the short answer what what this is. Aggregate visibility is digital street cred. It’s who is linking to you and mentioning your business around the web. AI search engines look at that to decide who to show. The business I audited was coming up some, but their competitors had a lot more love from trusted sites like Business Insider, PR Newswire and TripAdvisor.In this episode, I talk about what you can do about it when you’re the whole marketing department, or you have a team of one or two. I’ll warn you, it’s boring work. It’s worth doing, though, and I share an easy way to stick with it so it doesn’t take over your week.Enjoy the episode!🗓️ Your Roadmap to Getting Found in AI SearchIn person in Tempe, AZ. ⁠Save your spot here. ⁠ 🧰 I love me a good digital marketing tool. This week’s recommended tool is GoFullPage Chrome Extension(opens in new tab)It makes it so simple for me to save images of full pages for befores and afters or sending to people if the page isn’t live yet.Peek inside my toolbox.🗞️ Digital Marketing TakeawayDigital marketing advice that doesn't require a dictionary.Short enough to read. Useful enough to use. Every week.About This ShowThe Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

Have you wondered how to optimize your pages differently to show up more in AI searches? Well you're in luck! That's what today's episode is all about. My intention is that today's episode will shed some light on the subject with tangible tactics.Enjoy the episode!🧰 I love me a good digital marketing tool. This week’s recommended tool is UpWork. I have been dipping back into that to find help for smaller one-off projects. Like a Make automation fix. Because I don't care what anyone says, AI doesn't always have the answer and I'm really tired of going in circles.Peek inside my toolbox.Near Tempe, AZ? Want more clarify on how to show up in AI search and how it roadmaps with your past SEO? Join me for this live in-person workshop... https://luma.com/v6gx2mba👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.🗞️ Digital Marketing TakeawayDigital marketing advice that doesn't require a dictionary.Short enough to read. Useful enough to use. Every week.About This ShowThe Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

Last week's episode was about getting someone to take an action on your website. This week, we're following up to that with what to do once they take that action. Because search visibility and website traffic mean squat if they don't result in business. So let's talk about what to do with the leads that come from your website.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.📞 Schedule a Clarity Call.🧰 I love me a good digital marketing tool. This week’s recommended tool is Claude Chrome extension.I love it for YouTube. Shout out to Kalyca Zarich of HighMpact.com for this tip. Pull up this extension when you're watching a YouTube video and use prompts that are specific to the video!Peek inside my toolbox.🗞️ Digital Marketing TakeawayDigital marketing advice that doesn't require a dictionary.Short enough to read. Useful enough to use. Every week.About This ShowThe Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

The first thing someone notices when they land on your website is the visual. Not like oh this is cool or pretty, but does it convey to them this is the place that's gonna give them what they want. Trustworthy. If people aren't put off by the visual, they read the words on the page. If they aren't put off by the words, if the words resonate with the visitor, then they stick around and read the blog post or service page. People will stick around your website if you give them a reason to. So let's talk about that.Enjoy the episode!📞 Schedule a Clarity Call👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.🧰 I love me a good digital marketing tool.This week’s recommended tool is Better Links.Super handy for short URLs (aka vanity URLs). Instead of showing someone a super long URL, you can set it up so it's shorter and if you're a organized gal like me, put them in categories so you can track the URLs. I have categories for tools, podcasts, operations, affiliate links I share with other people.  And it will show you how many times the URL is viewed and clicked so you can understand if the link is popular.Peek inside my toolbox.🗞️ Digital Marketing TakeawayDigital marketing advice that doesn't require a dictionary.Short enough to read. Useful enough to use. Every week.About This ShowThe Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

How do you find the words people are using in AI searches so you know how to phrase your content? Or to find new opportunities and ideas? It's simple. You check 5,000 tools, of which only 1 is free, the rest are based on an uncomprehendable pay-by-credit model, combine all the outputs into one spreadsheet and then order... {screeching halt sound} Oh no no no. Let's not do that. I'll tell you what. It is simple, but it's not simply easy. Let's go through your options in today's episode.Enjoy the episode!🗓️ Buyers aren't scrolling through search results anymore. They're asking ChatGPT or Perplexity one question and trusting whatever answer comes back, so if your website isn't part of that answer, you're invisible to them. Your Roadmap to Getting Found in AI Search is an in-person event for marketing directors, marketing managers, and business owners running their own marketing, who are looking for a clear, actionable roadmap. Save your spot 👉https://luma.com/v6gx2mba🗞️ Digital Marketing TakeawayDigital marketing advice that doesn't require a dictionary.Short enough to read. Useful enough to use. Every week.About This ShowThe Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

Before you pick a platform for your paid ads, ask this question... Is your audience already looking for what you offer? Or do they not know they need it yet? That gives you direction to where you should spend your ad budget. In part 2 of this paid ads series, we're covering the where: Google, Meta, LinkedIn, TikTok, and a few options you probably haven't considered. You'll get real industry examples of what fits where.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.🗓️ Free webinar = ⁠How to Increase Revenue with Paid Ads⁠. It's on September 24. You’ll leave with a clear answer on whether paid ads make sense for your business right now, and what running them well would look like. Be there or be square!🧰 I love me a good digital marketing tool. This week’s recommended tool is Google Search Console.One of my go-to tools to find what phrases people find my (and clients') websites on. I gotta say, Google has been stepping up their Google Search Console game. It provides a dashboard insights area, you can see where your socials appear in search results and they are even showing some AI phrases if your website comes up in the AI overviews. Definitely worth checking out to inform your SEO and AI SEO strategy.Peek inside my toolbox. 🗞️ Digital Marketing TakeawayDigital marketing advice that doesn't require a dictionary.Short enough to read. Useful enough to use. Every week.About This ShowThe Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

Maybe you’ve tried an IG boosted post or a Google campaign once and it didn’t do much. Or maybe you’ve never run any paid ads because you don’t know what it should cost or where to start.​This episode is the first in a series of 3 episodes where you’re going to get straight answers on what paid ads cost, where to run them, and what has to be done for them to pay off, so you can make the call with real information instead of relying on a vendor’s pitch.Paid advertising is a fast track option to more revenue when you have the right messaging, goals and tracking in place.Enjoy the episode!🗓️ Free webinar = How to Increase Revenue with Paid Ads.It's on September 24. You’ll leave with a clear answer on whether paid ads make sense for your business right now, and what running them well would look like. Be there or be square!🧰 I love me a good digital marketing tool.This week's recommend tool is Luma. I used to create events with Zoom and still do but Luma has a super simple set up and interface. And notifications for the event are automatically sent. I can even send an email following with the replay. It's a free tool. It let's you link your zoom or YouTube or whatever platform you're hosting the event from. If you try it out, let me know how you like it!Peek inside my toolbox. 🗞️ Digital Marketing TakeawayDigital marketing advice that doesn't require a dictionary.Short enough to read. Useful enough to use. Every week.About This ShowThe Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

Not every SEO fix takes weeks to prove itself. 4 tactics you can test now and get a real answer in days, from site health to conversions.Enjoy the episode!Links mentioned in the episode:⁠[webinar] Updating Your SEO Strategy for AI Search⁠⁠Schedule a Clarity Call⁠🧰 I love me a good digital marketing tool. This week’s recommended tool is Fathom Notetaker.Love this tool! Having a notetaker lets me be more focused on the conversation without the fear of potentially forgetting something or not writing it down correctly. I like that it has various methods of recapping the meeting, you can ask questions about the meeting, and it even has some ready-made lists like what questions came up. It's rare I have to correct the summary, which is super convenient.🎧 This week’s recommended podcast episode is The Neuroscience of Overthinking and How to Finally Stop on the Em on the Brain podcast. I appreciated the tactical actions to help move out of overthinking.If you listen to the episode, let me know how you like it!Find other recommended episodes here. 🗞️ Digital Marketing TakeawayDigital marketing advice that doesn't require a dictionary.Short enough to read. Useful enough to use. Every week.About This ShowThe Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

The short answer in how to build your AI SEO roadmap is add in an updated website copy strategy and up your off page SEO game. We'll cover this by bringing it into two buckets (I love bucketing things), on page and off page tactics. And then what goes into each one of those. At the end I share where to start and a webinar with more information.Enjoy the episode!🔗 Webinar : Updating Your SEO Strategy for AI Search🧰 I love me a good digital marketing tool. This week’s recommended tool is a network for people who want to build AI systems for their business call Her AI Club.I love the founders, in particular, Kinsey Soderberg. Been following her content for years. She's a genuine human being. The club resources are uncomparable.  It's how I learned to automate out my Blog Page Power-Up Plan™. Instead of copy/pasting about a thousand times and rethinking the format every time I opened it up, I automated it up to the point of delivery. It generates the document, drafts the email, sends me an email notification with some of the back end checks I'd do before building out the plan, it's saved me about an hour's worth of work for every plan delivered. Anyway, I'm getting off track. Her AI Club is a great resource. Affordable. Definite ROI for your business.Peek inside my toolbox. 🗞️ Digital Marketing TakeawayDigital marketing advice that doesn't require a dictionary.Short enough to read. Useful enough to use. Every week.About This ShowThe Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.