Why Most Sales Teams Target the Wrong Customers | Revenue Leaders EP01

Most sales teams think they have a strategy problem — but what they really have is a targeting problem, a culture problem, and a misalignment problem that quietly kills pipeline long before a rep picks up the phone.In this episode, we break down:• Why your ICP is unclear (even if you think it’s fine)• How high-performing teams build a 10-year roadmap• Why most above-the-line campaigns fail• What sales transformation actually requires• How to fix internal resistance and create momentum• The biggest mistakes leaders make in GTM execution• And the $100M analogy you’ll never forget.This isn’t another “tips & tricks” sales conversation.This is the real blueprint behind culture, alignment, and strategic execution in modern revenue teams.💬 About Revenue Leaders:A podcast for founders, sales managers, revenue operators, and GTM leaders who want to build predictable pipeline, increase close rates, and run teams that operate with clarity, intention, and force.New episodes every Thursday at 3:00 AM Melbourne time.

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In this episode, we sit down with Michael , Chief Sales Officer at NHP Electrical Engineering, to explore why the way you sell is as important—if not more so—than what you’re offering. Drawing from his own journey from engineering to sales leadership, Michael sheds light on approaching customers with genuine value, the difference between transactional and professional selling, and how his engineering mindset influenced his sales approach.

In this episode, we sit down with Michael , Chief Sales Officer at NHP Electrical Engineering, to explore why the way you sell is as important—if not more so—than what you’re offering. Drawing from his own journey from engineering to sales leadership, Michael sheds light on approaching customers with genuine value, the difference between transactional and professional selling, and how his engineering mindset influenced his sales approach.

Part 2: Ever wondered what it really takes to go from humble beginnings to becoming a professional athlete—and then reinvent yourself for success after life on the field? In our latest episode, we sit down with Naum Sekolovski, whose inspiring journey from a soccer-obsessed kid to an A-League footballer (and now trailblazer in tech and business) will leave you motivated and ready to take on your own dreams!

Ever wondered what it really takes to go from humble beginnings to becoming a professional athlete—and then reinvent yourself for success after life on the field? In our latest episode, we sit down with Naum Sekolovski, whose inspiring journey from a soccer-obsessed kid to an A-League footballer (and now trailblazer in tech and business) will leave you motivated and ready to take on your own dreams!

To get your hands on the Mega-AI-Prompt outlined in this episode, visit: ⁠⁠⁠⁠https://growthforum.io/growthai

To get your hands on the Mega-AI-Prompt outlined in this episode, visit: ⁠⁠⁠https://growthforum.io/growthai

To get your hands on the Mega-AI-Prompt outlined in this episode, visit: ⁠⁠https://growthforum.io/growthai

To get your hands on the Mega-AI-Prompt outlined in this episode, visit: ⁠https://growthforum.io/growthaiWhat if you could predict your competitors' next moves before they make them? In this game-changing episode, we reveal the AI-powered competitive intelligence system that's helping B2B companies increase win rates by 28-35% against entrenched competitors.