
Ep 860: Stop! Don't Buy Another Gift Until You Hear This Advice From The NYT's Top Shopping Expert
Absolutely — here are your Apple-formatted show notes, matching the exact style of your ProLon and Atlas episodes, now tailored for Annemarie Conte with:
✔️ Intro
✔️ Main topics
✔️ All questions Linda asked
✔️ 3 pull-quotes
✔️ Clickable links
✔️ Clean Apple-friendly formatting
🎙️ Sisterhood of S.W.E.A.T. — Holiday Shopping Without the Stress: Smarter Gifting with Wirecutter's Annemarie Conte
Welcome back to the Sisterhood of S.W.E.A.T., where we empower women to step into strength, vitality, and purpose — at every stage of life.
Today's episode is for anyone who has ever felt overwhelmed, stressed, or downright panicked about holiday shopping. And let's be honest — with this year's unusually tight holiday calendar, we need a guide more than ever.
Our guest is Annemarie Conte, Deputy Editor at The New York Times' Wirecutter, the trusted authority millions rely on to figure out what's worth buying — and what's just overhyped junk. Annemarie writes the beloved Ask Wirecutter column and has built her career helping women spend smarter, reduce stress, avoid price traps, and find thoughtful gifts that actually land.
This conversation is your roadmap to joyful, budget-friendly, drama-free holiday gifting. We break down smarter shopping strategies, where to find unexpected treasure-gifts, how to avoid price manipulations, and why "secondhand" is often just chic vintage in disguise.
If you're ready to save time, save money, and save your sanity — this episode is your holiday survival guide.
💡 Key Topics We Cover
• Why this year's holiday shopping window is unusually short
• When shipping deadlines start getting risky — and how to avoid them
• How to shop online without paying for shipping or getting overwhelmed
• "Hidden gem" places to find meaningful gifts (yes, even in grocery stores)
• Why small businesses are being hit hardest — and how to support them
• What pricing tools reveal about whether a deal is real
• Using Wirecutter, Keepa, and price tracking to avoid getting ripped off
• The smartest gifts to buy in multiples
• Secondhand gifting — how to make it feel intentional, elevated, and thoughtful
• How Annemarie's ethics guide every recommendation she makes
• The biggest surprises in trending products this year
"Thoughtful doesn't have to mean expensive — it just needs to feel intentional."
"Secondhand isn't 'used.' It's vintage, it's sustainable, and it's often more meaningful."
"Retailers still want your money — so even with inflation, the deals are out there if you know where to look."
🎙️ Interview Questions
1. Holiday Crunch Reality Check
• This year the holiday calendar is tighter than usual. What do people not realize about how soon they need to shop?
• When exactly do shipping deadlines start to get risky?
2. Online Shopping Without the Chaos
• You've said people can still shop online using curbside pickup. Why is that such a smart move?
• How does this help avoid impulse buying or holiday overwhelm?
3. Hidden-Gem Gift Shopping
• Grocery stores and high-end pharmacies are underrated gift sources — what "little delights" do people overlook?
• Why are small businesses feeling the biggest hit right now, and how can listeners support them?
4. Inflation, Pricing & The Hunt for Real Deals
• Prices are higher… but retailers still want our money. What are the best ways to track prices or spot real bargains?
• How do tools like Wirecutter or Keepa help cut through the noise?
5. Strategic Gift Buying
• You've mentioned buying multiples — what kinds of gifts fall into that category?
• How can people keep "backup gifts" on hand without overspending?
6. The Rise of Secondhand & Vintage Gifting
• When does gifting secondhand work well — and when not so much?
• How can these gifts feel elevated and intentional?
7. Ethical Product Recs
• Wirecutter is known for strict standards. What does it mean when you say you'd never recommend something you don't believe in?
• How do listeners know a recommendation is unbiased?
8. Your Journey in Service Journalism
• You've worked at iconic women's magazines — how did that shape your approach today?
• What do you love most about helping people shop smarter?
9. Trending Products & Biggest Surprises
• What trending product impressed you this year — and which one turned out to be hype?
• What do you wish consumers knew before hitting "Buy Now"?
10. "Ask Wirecutter" Lightning Round
• Best under-$25 gift right now?
• Best last-minute gift?
• Best eco-friendly gift?
• Best gift you personally bought this year?
Annemarie Conte — Wirecutter Author Page
https://www.nytimes.com/wirecutter/authors/annemarie-conte/
Ask Wirecutter Column
https://www.nytimes.com/wirecutter/blog/ask-wirecutter/
Wirecutter (The New York Times)
https://www.nytimes.com/wirecutter/
Keepa (Amazon Price Tracking Tool)
https://keepa.com/
Pro Holiday Shopping Advice Articles (Wirecutter Gift Guides)
https://www.nytimes.com/wirecutter/gifts/
If you want more of Annemarie's smart, savvy recommendations, visit her at Wirecutter or follow her Ask Wirecutter column for weekly advice.
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