Build Income Beyond a Full Calendar with Jason VanRuler | STP 187
A full calendar can look like success. But what does your life look like when the workday ends?In this episode, I sit down with therapist, author, and speaker Jason VanRuler to talk about building income beyond one-on-one sessions.Jason walks us through four circles of impact, from individual work to groups, courses, books, and opportunities that can leave a lasting legacy.We also talk about money beliefs, the fear of putting yourself out there, and why your next idea probably doesn’t need a $5,000 investment or six months of planning.00:00 Meet Jason VanRuler and his private practice background01:00 Why therapists consider additional revenue streams02:00 Burnout, financial dependence, and longevity in the field03:00 When the road to success also leads toward burnout04:00 Defining success beyond a packed schedule05:00 Choosing growth that fits your season and desired impact06:00 Examining the money beliefs therapists carry07:00 A better question: Am I running a good business?08:00 Recognizing the money rules running in the background09:00 Making sure your beliefs about money are actually yours10:00 The four circles of impact: starting with your core work11:00 Extending your impact through groups, teams, and consulting12:00 Why groups offer more than a larger audience13:00 Turning group teaching into content you can use elsewhere14:00 Broadening your reach through courses, speaking, and writing15:00 Working through doubt and reaching people you’ve never met16:00 The outer circle: legacy, service, and lasting assets17:00 How the four circles can work together18:00 Choosing where to start instead of jumping to the biggest investment19:00 Mastering your core work before adding something new20:00 Testing your next offer for $200 or less21:00 Letting real demand guide your investment22:00 Testing this week instead of waiting for perfect confidence23:00 Choosing between the fear of trying and the regret of not trying24:00 Taking a small risk and connecting with Jason25:00 Jason’s book and putting your mission in motionJason shares a way to think about growth without trying to do everything at once:Core work: One-on-one therapy, coaching, and intensives that need your direct attention.Extended impact: Groups, retreats, employees, and consulting that reach beyond individual sessions.Broader reach: Courses, books, speaking, and social media that carry your message to people you haven’t met.Legacy and overflow: Ministries, nonprofits, real estate, or systems that can serve people beyond your direct involvement.These aren’t four assignments to add to your calendar. They’re possibilities to consider as your skills, interests, and season of life change.Test a small offer before you make a big investment.Jason’s advice is practical: get good at your core work, notice a need, and find a simple way to test your next idea.That might mean a group, a landing page, and an invitation. It doesn’t have to mean an expensive platform or months spent building something nobody has asked for.We also talk about the difference between people liking an idea and people paying for it. Encouragement feels good. A paid signup gives you different information.Start small enough that you can learn without needing the first attempt to work perfectly.Write down one topic you keep helping people work through.Could that topic become a focused group or workshop? Outline who it would help, what they would learn, and one low-cost way to test interest.You don’t need the whole business mapped out. You need a clear next step.Visit Jason VanRuler’s website to explore his work, books, and speaking.Book mentioned: Discovering Your Communication TypeSocial media: Find Jason VanRuler, especially on Instagram.Helping you put your mission in motion.Timestamped HighlightsThe Four Circles of ImpactMy TakeawayOne Step to Take This WeekConnect with Jason