Roman's Product Management Podcast

AI is changing not only what product teams can build, but also what they need to take responsibility for. As digital products increasingly affect privacy, safety, fairness, human agency, and the environment, product ethics can no longer be an afterthought, a checklist exercise carried out just before the product is shipped. Instead, ethicality should be a core product success factor that is as important as desirability, feasibility, and viability. In this episode, I explain how you can make ethicality part of your innovation process, consider it when creating and updating the product strategy and measure how ethical your product is.

In theory, every product should create real value for a group of people and the business. But in practice, that’s not always the case. Worse, it can be tricky to understand if and to what extent a product does achieve the desired business impact and help the company move forward. With AI causing an upsurge in new digital assets, it’s more important than ever to successfully connect products and business strategy and make smart investment decisions. This episode explains how to do it.

Over the past few years, many product teams have built AI fluency and started to apply AI to their work and products. That's great, but it is not enough to fully leverage AI in product management. Without the right product operating model in place, AI delivers only limited benefits. In this episode, I explain why this is and how you can create an effective product management approach that is optimised for AI.

“If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you,” Steve Jobs once said. Creating such a forward momentum is a key benefit that a product vision should offer. Unfortunately, I’ve seen many visions that failed to move people. In this episode, I explain how you can create a truly inspirational vision that engages and motivates people.

As product management becomes increasingly data-driven and AI-powered, one human capability is growing in importance: emotional intelligence. In this episode, you'll discover why emotional intelligence is a critical complement to data, analytics, and AI, how it helps product managers and product leaders create better products and build stronger relationships, and why it may have a greater impact on product success than intellectual ability alone. You'll also learn practical techniques for strengthening your emotional intelligence—from increasing self-awareness and self-management to developing empathy, active listening, and conflict-resolution skills.

One of the biggest mistakes I see product managers make is making decisions in isolation: Deciding on strategy without considering how it impacts product discovery and delivery, or determining UX and features without letting strategy guide those choices. Great products, however, aren’t built by separating strategy from execution. They’re created by connecting them. That’s exactly why I developed my product strategy model—a simple but powerful way to link product vision, strategy, roadmap, and backlog. This episode describes the framework in its latest, revised version.

Is it a good thing when product managers are hands-on and use AI to build prototypes and generate code? Will it increase productivity and job satisfaction? Will it deliver better products faster? Or will it result in poorly designed applications full of technical debt that nobody wants and needs?

Product outcomes define the specific value a product creates—for users, customers, and the business. When applied correctly, they align stakeholders, create focus, and give development teams clear direction. But getting them right isn’t easy. Too often, product teams choose outcomes that are vague, oversized, or worse, features dressed up as goals. The result? Confusion, misalignment, and roadmaps that look strategic but fail to drive meaningful impact. In this podcast episode, I’ll address these issues and provide practical advice to help you define the right outcomes that help you achieve product success.

In this episode, I explain how you can successfully implement the product operating model—based on my experience of helping companies introduce and improve a product-led way of working over the past 15 years.

Every product has a strategy. But not all product strategies are clearly articulated, let alone communicated and understood. This can lead to confusion and misalignment: Different people have different ideas about what the actual strategy is and disagree on which features should be implemented. But it doesn’t have to be this way. In this episode, I describe a clear, five-step process that helps you build an effective strategy for an existing product and create clarity and alignment.