Protect the Hustle | A SaaS Podcast podcast

Payrix’s Bob Butler on Finding Anchor Personas

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Check out the detailed field guide here

Topics discussed in this episode:

  • 01:57 - Why some fintech is really “tech fin”
  • 11:00 - Reducing the time and friction to execute
  • 19:00 - The "Buy now, Pay later" space
  • 23:56 - The anchor tenant persona
  • 30:11 - How to find anchor tenants

This is a Paddle production—the first media network dedicated entirely to the SaaS and subscription space.

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