Protect the Hustle | A SaaS Podcast podcast

Bitly's Tara Robertson on setting up a team of highly skilled marketers

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Check out the detailed field guide here

Topics discussed in this episode:

  • 01:59 - Connecting emotion and value to drive results
  • 07:18 - What to look for when building a marketing team
  • 16:26 - Prioritizing efforts on areas of biggest influence
  • 21:35 - Setting up a team of highly skilled marketers
  • 34:09 - Which partnerships are essential within your organization

This is a Paddle production—the first media network dedicated entirely to the SaaS and subscription space.

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