How Leaders Can and Must Leverage Motivation

For this episode, David provides you with some excerpts of an interview he has done with the British broadcast journalist and TV presenter Rob Bell. Rob is best known for his programmes about engineering, industrial history and pursuing outdoor adventure.  Recently, Rob has started exploring how society and organisations can encourage male friendships and positive male communities. That is what they discuss today. To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min KEY TAKEAWAYS A lot of business leaders present themselves as unrelenting decision-makers who are always driving forward, as being alphas. Most of the world´s biggest business leaders are not naturally extroverted or charismatic. Great leaders don´t have to posture, they use their words and actions to motivate and lead. Being authentic and vulnerable resonates with others. If you never say sorry, admit someone else´s idea is better than yours or show empathy, you end up isolating others. Maintaining a persona burns a lot of energy, you really do need to be yourself. BEST MOMENTS “I´m not alpha at all.” “People know that they (authentic leaders) mean it because of the way they behave.” “You have to be you to be the best you can.” “How genuine they are gives me goosebumps…it´s important to encourage people to be real.” “Friendship is not needing to worry about who you are and how you come across.” “Radical candour is where you care personally and challenge directly… you are more likely to find that in friendship groups.” EPISODE RESOURCES Do you want free coaching with David? Now is your chance. On launch day, 13th November 2024, download and listen to all 6 of the launch episodes for the Business With Purpose podcast and send proof you have done so to David at [email protected]. The first 10 people pulled out of the draw will win free coaching with David and 20 others the chance to meet him and see him recording the Business With Purpose podcast, live in the studio. https://www.linkedin.com/in/rob-bell-36155813 Rob Bell on friendships - https://metro.co.uk/2024/11/03/met-friends-every-tuesday-22-years-21877845 Radical Candor - https://www.amazon.co.uk/Radical-Candor-Revised-Updated-Saying/dp/1529038340 ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David’s Facebook - https://www.facebook.com/dave.roberts.5076798  Instagram - https://www.instagram.com/davidcroberts_ Email - [email protected]

For this episode, David explains how to increase your prices while winning more customers. Providing you with the chance to make higher profits x2. Something that sounds impossible but is actually not that difficult to do. David shares four steps you can take today to review what you charge and raise your prices in a way that benefits your bottom line, keeps existing customers loyal while attracting new ones. To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min KEY TAKEAWAYS Even though costs are constantly rising many business owners are afraid to put their prices up. A recent survey shows that customers are willing to pay more provided the service is excellent. Yet many business owners don´t believe this. Overcome your limiting beliefs about pricing. Be transparent with your customers. Share some of why you need to put prices up. Virtually every business can put their prices up by 5% without damaging their customer relationship. If your prices haven't gone up by the cost of inflation, your prices have gone backwards. Understand your market position. It impacts the type of customer you attract and therefore what they will pay. When working out your pricing factor in the benefit your product or service brings to your customers. Bundling enables you and the customer to get more out of each transaction. Make things easier for your customer e.g. deliver within a time slot they choose. Improve how you market what you sell.  Reward customers for referrals. BEST MOMENTS “Money is the measure of the perceived value that you bring.” “It is rare to find a business that has resolutely charged what they're worth.” “Give your customers a quick win, so they'll be so pleased with their return on investment.” “Reduce customer effort or perceived effort .” EPISODE RESOURCES Do you want free coaching with David? Now is your chance. On launch day, 13th November 2024, download and listen to all 6 of the launch episodes for the Business With Purpose podcast and send proof you have done so to David at [email protected]. The first 10 people pulled out of the draw will win free coaching with David and 20 others the chance to meet him and see him recording the Business With Purpose podcast, live in the studio. Institute of Customer Service Survey - https://www.instituteofcustomerservice.com/jan-24-ukcsi ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David’s Facebook - https://www.facebook.com/dave.roberts.5076798  Instagram - https://www.instagram.com/davidcroberts_ Email - [email protected]

For this episode, David provides you with excerpts of a full interview he has recorded with Dr Shalini Jain and Dr Shailendra Jain. Both of whom are renowned business professors and global thought leaders in marketing and brand management. They discuss what happens when brands transgress and how to get the balance between your personal and business brand right. To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min KEY TAKEAWAYS The values of your business are a big part of your brand. If you want to create a strong brand be transparent about your values and stand by them.  When you act outside of your stated values, people notice, and it damages your brand. If you want to attract decent people you need to be very clear about what you stand for and what you don´t. In some companies employees are pressuring their employers to do more for the environment. Many companies are so driven by helping the environment that they are doing things that make it harder for them to compete in the market. Patagonia is an example of this.  Some companies do things they know are wrong or illegal because they can make more money. Yet, studies show that it’s the honest, ethical companies that make higher profits over the long term. BEST MOMENTS “The book talks about large corporations, but an entrepreneur can get inspired by these organizations and start working on creating a blueprint.” “If you start as an organization with these principles firm in mind … the principles are the wind behind your wings,” “We refer to transgressions as violations of expectations that stakeholders have of companies.” EPISODE RESOURCES Do you want free coaching with David? Now is your chance. On launch day, 13th November 2024, download and listen to all 6 of the launch episodes for the Business With Purpose podcast and send proof you have done so to David at [email protected]. The first 10 people pulled out of the draw will win free coaching with David and 20 others the chance to meet him and see him recording the Business With Purpose podcast, live in the studio. Managing Brand Transgressions book - https://www.amazon.com/Managing-Brand-Transgressions-Principles-Transform/dp/150152108X ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David’s Facebook - https://www.facebook.com/dave.roberts.5076798  Instagram - https://www.instagram.com/davidcroberts_ Email - [email protected]

In this episode, David shares 3 things you can do to move from feeling stuck to stacked. A simple approach that will take you from being unsure of what to do next and feeling a bit trapped to being unleashed, reinspired, and transformed. David also shares a bit more of his personal story explaining why he decided to start the Business With Purpose podcast and how it is going to benefit you as a listener. To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min KEY TAKEAWAYS Sixty per cent of businesses fail by year 3. So, if you have been in business for 3 years or more you are already in the top 40% of business owners.  Even when running a successful business, it is easy to feel stuck. 45% of SME owners feel that way. Fortunately, you don´t need to be one of them. What you believe has a massive impact on how you feel and act. If you believe that you can´t move forward, you won´t be able to do so. Regularly, sit down and evaluate what you believe and change any beliefs that are holding you back. Address any negative behaviour patterns, David shares some examples, in the podcast. Fix any skill gaps. Create a business with purpose to become the leader you want to be. With every challenge there is also an upside. BEST MOMENTS “If you've been running your business for three years, you're already in the top 40% of business owners, and well on the way .” “Businesses are the best solvers of problems on the planet.” “Look at scenarios objectively and craft your own path, rather than being pulled by the business, pulled by the market.” “Instead of thinking, how can I do this? Think, who can I ask to do this?” EPISODE RESOURCES Do you want free coaching with David? Now is your chance. On launch day, 13th November 2024, download and listen to all 6 of the launch episodes for the Business With Purpose podcast and send proof you have done so to David at [email protected]. The first 10 people pulled out of the draw will win free coaching with David and 20 others the chance to meet him and see him recording the Business With Purpose podcast, live in the studio. ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David’s Facebook - https://www.facebook.com/dave.roberts.5076798  Instagram - https://www.instagram.com/davidcroberts_ Email - [email protected]

For this episode of the Business With Purpose podcast, David is joined by Jamie Waller a serial entrepreneur. Jamie, who is dyslexic, has built and sold numerous businesses over the past 20 years. He is currently running several global businesses and is an author. His latest book The Dyslexic Edge explores why so many people with dyslexia are successful entrepreneurs and leading thinkers.  It is written for people with and without dyslexia. Everyone who reads it learns how these successful people live, what their mindset is and how anyone can apply a similar approach to their lives. To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min KEY TAKEAWAYS You don´t need a new idea to start a business. pick something and do it better than the existing providers. Spend time with people you admire to learn. They don´t have to own huge businesses to be great mentors. Businesses that take diversity and inclusion seriously, make better decisions. Businesses need to actively recruit people with dyslexia because they bring a different way of thinking to the table. People with dyslexia see the cause of the problem faster.  People with dyslexia are not afraid of making decisions even when there is not a lot of information available. Seeing things differently often leads to spotting solutions others have missed. BEST MOMENTS “Life is a journey; we have to climb that ladder…just get going. The worst you can do is just do nothing.” “You don't need to be an inventor to become an entrepreneur. You could simply do something slightly different or better than somebody else.” “I would like to see more businesses start to think about dyslexic thinking as part of their diversity and inclusion strategy.” EPISODE RESOURCES Do you want free coaching with David? Now is your chance. On launch day, 13th November 2024, download and listen to all 6 of the launch episodes for the Business With Purpose podcast and send proof you have done so to David at [email protected]. The first 10 people pulled out of the draw will win free coaching with David and 20 others the chance to meet him and see him recording the Business With Purpose podcast, live in the studio. https://www.linkedin.com/in/jamie-waller-0b04063 Books - https://www.amazon.co.uk/stores/author/B07DZ1RKTC https://www.madebydyslexia.org Insights Discovery - https://www.insights.com/products/insights-discovery ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David’s Facebook - https://www.facebook.com/dave.roberts.5076798  Instagram - https://www.instagram.com/davidcroberts_ Email - [email protected]

For the first episode of the Business With Purpose podcast, David Roberts looks at the importance of a business having a purpose that goes beyond profit. Something many of the world´s most successful entrepreneurs, for example, Richard Branson, have done. David talks about what a business with purpose looks like and why running one benefits you just as much as it does your customers, employees, and the wider community. Before briefly explaining how he will help you uncover the true purpose behind your business, then use that information to build a highly profitable company you are proud to own and love working in. To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min KEY TAKEAWAYS People who get into business are problem solvers. Solution providers. A business with purpose is a company that does its thing with a deeper sense of purpose than just making a profit. Businesses with purpose are run by and staffed by people willing to go above and beyond, have a positive impact and solve long-term problems. Purpose-driven businesses collaborate with other like-minded companies to achieve their aim. It´s OK to make a profit, after all, that is the engine that keeps the business going and able to have a positive impact. Being a business owner can help you to have a greater impact in the world. BEST MOMENTS “The brands that will thrive in the coming years are the ones that have a purpose beyond profit.” – Richard Branson “Trapped inside every business with problems is a business with purpose.” “They look after their customers, and they create loyalty amongst their customers because they do such a good job for them.” “Within the challenge lies a great opportunity.” “It's very, very easy to then lose sight of why you started this thing in the first place.” “This show is to help business leaders, business owners who may be feeling trapped, who may be feeling stuck, who may be a bit frustrated.” EPISODE RESOURCES Do you want free coaching with David? Now is your chance. On launch day, 13th November 2024, download and listen to all 6 of the launch episodes for the Business With Purpose podcast and send proof you have done so to David at [email protected]. The first 10 people pulled out of the draw will win free coaching with David and 20 others the chance to meet him and see him recording the Business With Purpose podcast, live in the studio. ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David’s Facebook - https://www.facebook.com/dave.roberts.5076798  Instagram - https://www.instagram.com/davidcroberts_ Email - [email protected]

In this episode, David makes a surprise announcement about this podcast and what he is going to do next. He also shares what hosting 287 episodes of the People with Purpose Podcast has taught him, including the 5 most important insights his nearly 150 guests have left him with. Five lessons that are sure to help you to understand the power of having a purpose, identify yours and leverage it to enable you to do amazing things. To have an impact on the lives of others that you would never have imagined was possible. To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min    KEY TAKEAWAYS Understanding what you are doing and why gets you out of bed in the morning and keeps you going when things get tough. Make sure your purpose is meaningful to you, understand your reasons, why you are doing what you are doing. Your reason to be, (your ikigai) is important. David explains the steps you need to take to identify it. Putting your energy into something that is outside of yourself helps you to cope with your demons.  Find the things you are good at and get better at them. It is important to make sure that you get properly rewarded for what you do. Don´t shortchange yourself. Find rituals that give you energy e.g. journaling or going for a daily walk. Use the right language when speaking to yourself (your inner voice) and with others. Language is really powerful.  Listen to the way people speak and the kind of words they use. This helps you to build strong connections with others. Looking to the future is essential if you want to live with purpose.   BEST MOMENTS “People with purpose make a difference and I definitely believe that is true.” “If you make it meaningful, then your time on this wonderful planet will not be wasted. .” “You just need to believe in something and believe that it's important enough to take action on it and to never give up.” “Because you get to choose, choose to do the things that you love.” “If you base your value on what other people think, then you might be hampering your progress.” “The words that you choose can make the world a better place.” “Always remember that if you want to land on your feet, you first need to jump.”   EPISODE RESOURCES Lee - https://www.imdb.com/title/tt5112584 Ikigai book collection - https://www.amazon.co.uk/Kaizen-Ikigai-Journey-Books-Collection/dp/9124352152 ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.   ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils  CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat  Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose  David’s Facebook - https://www.facebook.com/dave.roberts.5076798   Instagram - https://www.instagram.com/davidcroberts_  Email - [email protected] 

For this episode, David is joined by Santa Mike, a professional Santa who has been playing Santa for nearly 40 years. During which time he has met and delighted thousands of children. So, unsurprisingly, his children´s books are incredibly popular. Santa Mike has become good at telling stories that help people to decide what to buy and share. A skill that has also turned him an incredibly adept salesperson. During the episode, he shares what he has learnt about sales and explains how giving gifts and showing appreciation can have a positive impact on company culture. To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min   KEY TAKEAWAYS ●     When selling find a story that fits. Stories generate emotions. When you engage people´s emotions they are far more motivated to genuinely understand how what you are selling benefits them and buy. ●     It is important to show your employees, friends, family and those who provide you with services that you appreciate them, and to do so year-round. ●     Simple things like regularly thanking your staff makes a huge difference. They love receiving thank you cards, as do customers. ●     Customers that you thank are highly likely to recommend you to others. ●     How you act is what you become, so it is easier than you think to turn a poor culture around. When you pretend to value staff and start taking action very quickly you genuinely do end up valuing them. ●     If you are kind to people they are less likely to be unkind to you. ●     Stories are powerful, you can use them to help you to stop yourself from staying awake worrying. Santa Mike explains how. ●     Share the experience of people who have bought your product or used your service.   BEST MOMENTS “If you act a certain way and keep acting a certain way, you will become that way.” “Worrying about a problem that hasn't happened yet. You're borrowing tomorrows worries. Leave it till tomorrow. Enjoy today.” “Value your children. If you're grownups listening to this, your children are working really hard. Being a kid is not an easy job….give them an extra hug.”   EPISODE RESOURCES https://www.linkedin.com/in/mike-facherty-henley-santa-storyteller-author-05984731 https://henleysanta.com https://www.amazon.co.uk/stores/Henley-Santa/author/B07Z9JLPX1 [email protected] https://www.facebook.com/groups/1464940607112355     ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.   ARTWORK CREDIT   Penny Roberts - https://www.instagram.com/penpennypencils   CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David’s Facebook - https://www.facebook.com/dave.roberts.5076798 Instagram - https://www.instagram.com/davidcroberts_ Email - [email protected]  

In this episode, David explains, in detail, how to encourage your team to use their initiative. To recognise what needs to be done, then, get on and do it. When your team is capable of taking the initiative, things happen faster, their understanding of what the business needs improves, and they deliver a far better service.   Empowering people in this way also helps to build confidence, improves skills and makes it easier to retain the best team members. The strategy David shares to improve your team´s ability to use their initiative is not hard to implement, yet it is still incredibly effective. To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min KEY TAKEAWAYS Genius is initiative on fire. People need to know that if they have an idea they have your permission to act on it. If you want people to take the initiative make sure they are engaged and motivated. The strategic part of making sure people are able to take initiative is ensuring that the purpose of the business is clear and well communicated. Set parameters that make it safe for people to take the initiative and solve a problem there and then e.g. give an instant refund without referring to a supervisor for permission when the purchase is under £100. Get everyone actively involved in improving processes and products. Use rewards and competitions to encourage people to take the initiative. BEST MOMENTS “Initiative is doing the right thing without being told.” “Your individuals are going to be motivated by different things. There are nine motivators .” “Encourage people to make suggestions, not just to identify the problem, but also where there's a potential solution.” “Make sure there's a feedback loop for people, so people know what their suggestions have gone and the opportunity to be part of the change if they want it .” EPISODE RESOURCES How leaders can and must leverage motivation – the 9 types of motivation explained - https://podcasts.apple.com/us/podcast/how-leaders-can-and-must-leverage-motivation/id1610709739?i=1000672637018  ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David’s Facebook - https://www.facebook.com/dave.roberts.5076798  Instagram - https://www.instagram.com/davidcroberts_ Email - [email protected]

For this episode, David is joined by Ashley Stanford, who is a digital marketing, freelancing, and event expert. She is the co-founder and vice president of Ice Cream Social. They discuss how to move with the times in a digital and social media environment that is in a constant state of flux. How to use some basic principles to ensure that no matter what changes you keep up and continue to run effective digital marketing campaigns. The advice and tips that Ashley shares work for every type of business regardless of size or the market they are targeting. To explore how to get unstuck on your mission, put your purpose into practice, and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min    KEY TAKEAWAYS Whilst the channels and tactics that work are constantly changing the principles remain the same. You can use AI to generate content faster and make it more polished. Ashley explains how. But the human touch is still essential. Most small businesses operate in survival mode. Pause to work out who your customers are. Doing that produces amazing growth. Always analyse the results of your campaigns, so the next one is more effective. Every customer you have has the potential to be an influencer. They will all share their experience, at some point. Using rewards and gamifying, incentive-based social sharing, massively boosts the effectiveness of campaigns.  Centre marketing around the benefits of your product or service, not the features. You need full control of your brand, money and customer data to be able to successfully pivot. Something all businesses have to do regularly. Periodically review your personal goals. Your life changes and you evolve, and so does what you want. Event marketing that is immersive and engages all of the senses is powerful. People feel compelled to use their phones to share it. If you host an event, make it worth people´s while to attend. Time is precious to them.   BEST MOMENTS “Things are changing pretty quickly with social media continuously advancing quicker than ever, with AI and influencers.” “Who is your target audience, and how do they spend their time online? That will help you decide where to hang out.” “Turn every single customer that you have into an influencer for your brand.”   EPISODE RESOURCES https://icecreamsocial.io https://www.linkedin.com/in/ashstanford https://www.amazon.co.uk/Desire-Map-Experience-Guide-Creating/dp/B00H9I1ORY ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David’s Facebook - https://www.facebook.com/dave.roberts.5076798  Instagram - https://www.instagram.com/davidcroberts_ Email - [email protected]