Daniel Ludevig - How To Be a Modern Leader

In this episode, David makes a surprise announcement about this podcast and what he is going to do next. He also shares what hosting 287 episodes of the People with Purpose Podcast has taught him, including the 5 most important insights his nearly 150 guests have left him with. Five lessons that are sure to help you to understand the power of having a purpose, identify yours and leverage it to enable you to do amazing things. To have an impact on the lives of others that you would never have imagined was possible. To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min    KEY TAKEAWAYS Understanding what you are doing and why gets you out of bed in the morning and keeps you going when things get tough. Make sure your purpose is meaningful to you, understand your reasons, why you are doing what you are doing. Your reason to be, (your ikigai) is important. David explains the steps you need to take to identify it. Putting your energy into something that is outside of yourself helps you to cope with your demons.  Find the things you are good at and get better at them. It is important to make sure that you get properly rewarded for what you do. Don´t shortchange yourself. Find rituals that give you energy e.g. journaling or going for a daily walk. Use the right language when speaking to yourself (your inner voice) and with others. Language is really powerful.  Listen to the way people speak and the kind of words they use. This helps you to build strong connections with others. Looking to the future is essential if you want to live with purpose.   BEST MOMENTS “People with purpose make a difference and I definitely believe that is true.” “If you make it meaningful, then your time on this wonderful planet will not be wasted. .” “You just need to believe in something and believe that it's important enough to take action on it and to never give up.” “Because you get to choose, choose to do the things that you love.” “If you base your value on what other people think, then you might be hampering your progress.” “The words that you choose can make the world a better place.” “Always remember that if you want to land on your feet, you first need to jump.”   EPISODE RESOURCES Lee - https://www.imdb.com/title/tt5112584 Ikigai book collection - https://www.amazon.co.uk/Kaizen-Ikigai-Journey-Books-Collection/dp/9124352152 ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.   ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils  CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat  Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose  David’s Facebook - https://www.facebook.com/dave.roberts.5076798   Instagram - https://www.instagram.com/davidcroberts_  Email - [email protected] 

For this episode, David is joined by Santa Mike, a professional Santa who has been playing Santa for nearly 40 years. During which time he has met and delighted thousands of children. So, unsurprisingly, his children´s books are incredibly popular. Santa Mike has become good at telling stories that help people to decide what to buy and share. A skill that has also turned him an incredibly adept salesperson. During the episode, he shares what he has learnt about sales and explains how giving gifts and showing appreciation can have a positive impact on company culture. To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min   KEY TAKEAWAYS ●     When selling find a story that fits. Stories generate emotions. When you engage people´s emotions they are far more motivated to genuinely understand how what you are selling benefits them and buy. ●     It is important to show your employees, friends, family and those who provide you with services that you appreciate them, and to do so year-round. ●     Simple things like regularly thanking your staff makes a huge difference. They love receiving thank you cards, as do customers. ●     Customers that you thank are highly likely to recommend you to others. ●     How you act is what you become, so it is easier than you think to turn a poor culture around. When you pretend to value staff and start taking action very quickly you genuinely do end up valuing them. ●     If you are kind to people they are less likely to be unkind to you. ●     Stories are powerful, you can use them to help you to stop yourself from staying awake worrying. Santa Mike explains how. ●     Share the experience of people who have bought your product or used your service.   BEST MOMENTS “If you act a certain way and keep acting a certain way, you will become that way.” “Worrying about a problem that hasn't happened yet. You're borrowing tomorrows worries. Leave it till tomorrow. Enjoy today.” “Value your children. If you're grownups listening to this, your children are working really hard. Being a kid is not an easy job….give them an extra hug.”   EPISODE RESOURCES https://www.linkedin.com/in/mike-facherty-henley-santa-storyteller-author-05984731 https://henleysanta.com https://www.amazon.co.uk/stores/Henley-Santa/author/B07Z9JLPX1 [email protected] https://www.facebook.com/groups/1464940607112355     ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.   ARTWORK CREDIT   Penny Roberts - https://www.instagram.com/penpennypencils   CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David’s Facebook - https://www.facebook.com/dave.roberts.5076798 Instagram - https://www.instagram.com/davidcroberts_ Email - [email protected]  

In this episode, David explains, in detail, how to encourage your team to use their initiative. To recognise what needs to be done, then, get on and do it. When your team is capable of taking the initiative, things happen faster, their understanding of what the business needs improves, and they deliver a far better service.   Empowering people in this way also helps to build confidence, improves skills and makes it easier to retain the best team members. The strategy David shares to improve your team´s ability to use their initiative is not hard to implement, yet it is still incredibly effective. To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min KEY TAKEAWAYS Genius is initiative on fire. People need to know that if they have an idea they have your permission to act on it. If you want people to take the initiative make sure they are engaged and motivated. The strategic part of making sure people are able to take initiative is ensuring that the purpose of the business is clear and well communicated. Set parameters that make it safe for people to take the initiative and solve a problem there and then e.g. give an instant refund without referring to a supervisor for permission when the purchase is under £100. Get everyone actively involved in improving processes and products. Use rewards and competitions to encourage people to take the initiative. BEST MOMENTS “Initiative is doing the right thing without being told.” “Your individuals are going to be motivated by different things. There are nine motivators .” “Encourage people to make suggestions, not just to identify the problem, but also where there's a potential solution.” “Make sure there's a feedback loop for people, so people know what their suggestions have gone and the opportunity to be part of the change if they want it .” EPISODE RESOURCES How leaders can and must leverage motivation – the 9 types of motivation explained - https://podcasts.apple.com/us/podcast/how-leaders-can-and-must-leverage-motivation/id1610709739?i=1000672637018  ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David’s Facebook - https://www.facebook.com/dave.roberts.5076798  Instagram - https://www.instagram.com/davidcroberts_ Email - [email protected]

For this episode, David is joined by Ashley Stanford, who is a digital marketing, freelancing, and event expert. She is the co-founder and vice president of Ice Cream Social. They discuss how to move with the times in a digital and social media environment that is in a constant state of flux. How to use some basic principles to ensure that no matter what changes you keep up and continue to run effective digital marketing campaigns. The advice and tips that Ashley shares work for every type of business regardless of size or the market they are targeting. To explore how to get unstuck on your mission, put your purpose into practice, and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min    KEY TAKEAWAYS Whilst the channels and tactics that work are constantly changing the principles remain the same. You can use AI to generate content faster and make it more polished. Ashley explains how. But the human touch is still essential. Most small businesses operate in survival mode. Pause to work out who your customers are. Doing that produces amazing growth. Always analyse the results of your campaigns, so the next one is more effective. Every customer you have has the potential to be an influencer. They will all share their experience, at some point. Using rewards and gamifying, incentive-based social sharing, massively boosts the effectiveness of campaigns.  Centre marketing around the benefits of your product or service, not the features. You need full control of your brand, money and customer data to be able to successfully pivot. Something all businesses have to do regularly. Periodically review your personal goals. Your life changes and you evolve, and so does what you want. Event marketing that is immersive and engages all of the senses is powerful. People feel compelled to use their phones to share it. If you host an event, make it worth people´s while to attend. Time is precious to them.   BEST MOMENTS “Things are changing pretty quickly with social media continuously advancing quicker than ever, with AI and influencers.” “Who is your target audience, and how do they spend their time online? That will help you decide where to hang out.” “Turn every single customer that you have into an influencer for your brand.”   EPISODE RESOURCES https://icecreamsocial.io https://www.linkedin.com/in/ashstanford https://www.amazon.co.uk/Desire-Map-Experience-Guide-Creating/dp/B00H9I1ORY ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David’s Facebook - https://www.facebook.com/dave.roberts.5076798  Instagram - https://www.instagram.com/davidcroberts_ Email - [email protected]

For this episode, David explains why your beliefs could be holding you and your business back. Importantly, he also shares simple tactics you can use to change them so that you can make progress again.  If you are a leader who is feeling stuck, and constrained by the situation you are in, applying the advice in this episode will play a key role in getting you unstuck. To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min  KEY TAKEAWAYS Your beliefs impact problem-solving and decision-making. As a child we form our belief system based on experiences, socialisation and other factors. At some point, those beliefs hold us back from going into certain situations. Conviction is the strongest belief. Often, they are a part of our identity, but they can still be changed. In challenging situations start each meeting with what is going well and what you are already doing to address the problems. David shares a simple way to prove to yourself and your team that you can solve problems. Thus, neutralising the negative belief that you don´t have the ability to overcome the challenge(s) you are currently facing. Use flipping the script as a way to use positive beliefs to overcome and quieten negative beliefs. David explains how during the episode. Identify core beliefs that serve you and work to change those that are not serving you. BEST MOMENTS “The problem is not the problem. The problem is the state that you go into as you approach the context where you think the problem is.” “The belief tells us whether we should or shouldn't go into this situation .” “If you start the meeting with what's going well, then actually that immediately lifts the vibe in the room.” “ There's ways to borrow belief and borrow advocacy that can help you .” EPISODE RESOURCES Part 1 of Enneagram patterns series - https://podcasts.apple.com/gb/podcast/enneagram-part-1-what-patterns-of-behaviour-are/id1610709739?i=1000670111087 Part 2 - https://podcasts.apple.com/gb/podcast/enneagram-part-2-what-patterns-of-behaviour-are/id1610709739?i=1000670853560 Part 3 - https://podcasts.apple.com/gb/podcast/enneagram-part-3-what-patterns-of-behaviour-are/id1610709739?i=1000671721027 Imran Amed - https://www.linkedin.com/in/imranamed ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David’s Facebook - https://www.facebook.com/dave.roberts.5076798  Instagram - https://www.instagram.com/davidcroberts_ Email - [email protected]

For this episode, David is joined by Bob King, a sales expert, filmmaker and author. His book, The Joy of Closing, is the definitive guide to building trust, getting the deal and creating happy customers.  The way Bob approaches sales and closes deals is substantially different. But, when he explains his innovative approach you will immediately see the wisdom and be inspired to start to change the way you grow sales in your business. To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min KEY TAKEAWAYS Sales is about helping the potential customer to make a decision.  If you have a high decision rate, your closing rate will also be high. Believe in your product and understand how it benefits the customer. Getting someone to commit to anything is hard, including committing to buy from you. Being a great presenter does not seal deals. “greed tricks” are counterproductive. Pay each customer a sincere compliment. Bob explains how to learn this skill. Use Bob´s 3 reason framework, which he explains during the episode, to provide compelling reasons for them to buy.  Use your company story. Bob explains how. If you want to inspire commitment, you have to be committed. BEST MOMENTS “My goal … is to give them the information they need to make an informed decision, then do everything I can to prompt an impulse buy.” “A really great closer is part lawyer and part six-year-old.” “I advocate price conditioning throughout the pitch.” EPISODE RESOURCES https://www.amazon.co.uk/Joy-Closing-Definitive-Building-Customers-ebook/dp/B0CKL4WYZQ https://www.joyofclosing.com https://www.tiktok.com/@joyfulcloser https://www.linkedin.com/in/bob-king-7a37951  ABOUT THE SHOW People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life. ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils  CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David’s Facebook - https://www.facebook.com/dave.roberts.5076798  Instagram - https://www.instagram.com/davidcroberts_ Email - [email protected]

For this episode, David explains how to interview and hire ambitious, driven people that are sure to benefit your business. He covers identifying specific traits and skills you need and attracting people who have them. David also explains how to develop a strong employer brand that will attract the right type of person. To explore how to get unstuck on your mission, put your purpose into practice, and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min    KEY TAKEAWAYS Building a business is a lot like building a tribe, which is why you need a team that shares the same values and ambitions. Build your employer brand, what do you stand for? Bear in mind that people will research you as well as your company, so your employer (personal) brand needs to be strong. Don´t hire based on technical skills alone. Be clear about company values and how you expect people to behave in your job advert. Test your interviewees' understanding of your company´s values. Employee referral schemes can be a good way of quickly finding suitable candidates. Never compromise and hire someone you feel is not a good fit, no matter how desperate you are. BEST MOMENTS “If you're looking for a particular character trait, hire for it.” “If there's that incongruence, then some of that drive might be missing.” “If you're hiring for a leader or an influential role in particular, never, ever, ever, ever, hire somebody who can't tell you what your values are and how they relate to them.”   ABOUT THE SHOW People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.   ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.   ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David’s Facebook - https://www.facebook.com/dave.roberts.5076798  Instagram - https://www.instagram.com/davidcroberts_ Email - [email protected]

For this episode, David is joined by Kevin Henderson who is an experienced M&A lawyer, whose mission is to help people to get into the world of buying businesses. Doing so is a way to create the freedom that they want in their lives whilst also being business owners. Kevin covers identifying the right business to buy, spotting issues with it, raising funds, taking it over and potentially selling it. To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min   KEY TAKEAWAYS You can make enough money from a small business to match a professional corporate wage. Plus, you are building equity. Most business equity in the USA and Europe is in the hands of baby boomers, who need to retire. Many small businesses do not use technology, so improving processes to generate far more profit is easy. In the USA, you now only need to buy a majority of a business to secure a SBA loan. Do your due diligence. 40% of businesses lie about their finances. Be careful about how they handle expenses too. Buying a firm with just 1 or 2 big customers is risky. Spend at least the first year working directly in the business. Be prepared to occasionally step in to cover some of the manual work. If you plan to sell, plan ahead and make your business more attractive. Kevin explains how. Be realistic running a small business is still stressful. BEST MOMENTS “You can bridge a very large gap with seller financing.” “In approximately 40% of deals that he reviews …. they identify outright financial fraud.” “Focus on what we call enduringly profitable businesses.”   EPISODE RESOURCES Socials – @KHendersonCo https://www.mundanemillionaires.com ABOUT THE SHOW People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.   ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.   ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David’s Facebook - https://www.facebook.com/dave.roberts.5076798   Instagram - https://www.instagram.com/davidcroberts_  Email - [email protected] 

For this episode, David talks about why and how leaders can leverage motivation. Doing this impacts the way you recruit, manage, and reward your people. To help you to do this David explains how to use the motivational maps technique to do so. It enables you to work out which of the 9 types of motivators each team member is. Then, make sure that your organisation meets the needs of each type of motivator you have in your team. To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min KEY TAKEAWAYS Prioritise your people. When you look after them they look after your customers. Understand what motivates each individual and provide them with the leadership they need to be able to perform well. What motivates people changes depending on where they are in their lives. There are 9 different motivators. Ideally, you want the way you lead to be able to satisfy all 9 types of motivation. The defender is motivated by security, stability, and predictability. The star motivator seeks recognition and respect. Directors are one of the 3 power motivators. They seek influence and control. There are 3 types of growth motivators, one of which is creators. They are innovators. Ask how well does my organisation meet the needs of each motivator type. e.g. how well does my company make it easy for experts to acquire new knowledge? BEST MOMENTS “Understanding what motivates people, starting with yourself as the leader… helps you to create an environment where people's individual motivators can be met.” “It's incumbent on the leader of an organization to make sure that there's an environment where all nine of these motivators can be satisfied.” “Motivators are like the muscles in your business.” ABOUT THE SHOW People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life. ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David’s Facebook - https://www.facebook.com/dave.roberts.5076798  Instagram - https://www.instagram.com/davidcroberts_ Email - [email protected]

For this episode, David is joined by Brian Beckcom who is a computer scientist, philosopher, lawyer, and Aggies graduate (Texas A&M). He and David discuss a wide range of topics starting with the role education plays in creating a firm foundation on which to build success.  They also discuss how AI is going to impact our ability to communicate, how to use pacing and stories to be persuasive, and how taking the middle path leads to success while helping others. To explore how to get unstuck on your mission, put your purpose into practice, and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min   KEY TAKEAWAYS All successful people can work with groups, are self-motivated, and not afraid to set challenging goals. Successful businesses have a purpose that goes beyond making money. We are reaching the point where many people cannot tell the difference between AI and something a human has created.  Humans have always used stories to communicate and find common understanding.  Never start a persuasive conversation by telling someone that they are wrong.  Be realistic about what drives people and use that when trying to persuade others. By providing what others need, you can always make money ethically  Law is the manifestation of our ethical beliefs about certain things.   BEST MOMENTS “You have to have some purpose beyond making money.” “A moral person tries to get those economic incentives to line up with the moral incentives.” “I believe that in general the middle path is usually the correct one.”   EPISODE RESOURCES https://www.instagram.com/brianbeckcomlawyer https://www.vbattorneys.com https://www.youtube.com/channel/UCI5qM4nBh5xEZOb0jDfiAjw ABOUT THE SHOW People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.   ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and make a difference.   ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David’s Facebook - https://www.facebook.com/dave.roberts.5076798  Instagram - https://www.instagram.com/davidcroberts_ Email - [email protected]