EPISODE 226- TikTok, Touring & Trends: Jaime Marconette's Guide to Music Marketing in the Data Age

Jennifer Quigley-Jones is the CEO of Digital Voices, an award-winning Influencer Marketing agency she founded in 2017 with just a £500 personal investment. She is passionate about empowering the next wave of entrepreneurs and frequently speaks at international events like TEDx, SXSW, and Web Summit.On The Menu:1. Define and track ROAS and CAC metrics each quarter.2. Act as a strategic partner, not just a service provider.3. Leverage YouTube for stronger ROI over Instagram stories.4. Maintain brand approval rights and content licensing in influencer deals.5. Integrate influencer campaigns with CRO, microsites, and analytics.6. Recognize lost credit when consumers act outside tracked funnels.Click here for a free trial: https://bit.ly/495qC9UFollow us on social media to hear from us more -Facebook- https://bit.ly/3ZYLiewInstagram- https://bit.ly/3UsdrtfLinkedin- https://bit.ly/43pdmdUTwitter- https://bit.ly/43qPvKXPinterest- https://bit.ly/3KOOa9uHappy creating!#JenniferQuigley #DigitalVoices #Outgrow #SocialMedia #InfluencerMarketing #ROI #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

Jaime Marconette is the VP of Music Insights & Industry Relations at Luminate, the data company behind the Billboard charts. With a background in digital strategy and data-driven artist marketing, he previously led digital strategy at Sony Music Nashville. His expertise spans music insights, industry relations, and progressive marketing strategies.On The Menu:1. How data-driven decisions shape marketing, touring, and fan engagement.2. Building background through major label digital strategy and independent artist services.3. Identifying optimal social platforms for targeted promotional efforts.4. Tailoring communications to diverse audiences across Instagram, TikTok, Snapchat, etc.5. The impact of AI on music marketing, data analysis, and industry operations.6. Addressing complex issues around AI-generated content revenue allocation.7. How technology, AI, and digital tools will shape the next phase of music marketing.Click here for a free trial: https://bit.ly/495qC9UFollow us on social media to hear from us more -Facebook- https://bit.ly/3ZYLiewInstagram- https://bit.ly/3UsdrtfLinkedin- https://bit.ly/43pdmdUTwitter- https://bit.ly/43qPvKXPinterest- https://bit.ly/3KOOa9uHappy creating!#JaimeMarconette #Luminate #Outgrow #SocialMedia #Marketing #Data #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

Rose Wang is the COO of Bluesky Social, bringing a wealth of experience in tech, entrepreneurship, and sustainability. Previously, she was Head of Customer Experience at AI platform Forethought and the CEO/co-founder of Chirps, a sustainable cricket protein food company. On The Menu:1. Builds a new social web where no single entity controls content decisions.2. Ensures seamless user experience despite rapid expansion through robust infrastructure.3. Implements proactive moderation tools to enhance online security.4. Uses content filtering and unique post-quoting mechanisms to reduce toxicity.5. Encourages organic social interactions instead of algorithm-driven echo chambers.6. Focuses on user experience over advertiser demands, reshaping the digital landscape.Click here for a free trial: https://bit.ly/495qC9UFollow us on social media to hear from us more -Facebook- https://bit.ly/3ZYLiewInstagram- https://bit.ly/3UsdrtfLinkedin- https://bit.ly/43pdmdUTwitter- https://bit.ly/43qPvKXPinterest- https://bit.ly/3KOOa9uHappy creating!#RoseWang #BlueSky #Outgrow #SocialMedia #Marketing #Digitization #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

Kasia Jablonska is the Director of Digital and OnDemand at BBC Studios Ltd, overseeing product development, content strategy, and curation for B2B2C/B2C players and FAST (Free Ad-Supported Streaming Television) channels across EMEA. With executive-level expertise in commercial strategies, business development, and digital monetization, she has driven multimillion-dollar revenues and strategic partnerships at leading media companies, including Endemol Shine, NBCU, and Scripps. On The Menu: 1. Using data-driven insights for content and audience decisions. 2. Adapting content to regional audience preferences for higher success. 3. Innovative ad formats attract smaller advertisers. 4. Integration with existing broadcaster models for sustainable growth. 5. Optimizing workflows with technology, processes, and collaboration. 6. Reintroducing older content to new audiences at lower costs. Click here for a free trial: https://bit.ly/495qC9U Follow us on social media to hear from us more - Facebook- https://bit.ly/3ZYLiew Instagram- https://bit.ly/3Usdrtf Linkedin- https://bit.ly/43pdmdU Twitter- https://bit.ly/43qPvKX Pinterest- https://bit.ly/3KOOa9u Happy creating! #KasiaJablonska #BBC #Outgrow #FASTMareting #Marketing #Digitization #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

Andrea Faroppa is the Head of Sónar+D, the innovation and culture program within Sónar, Barcelona's renowned music festival. With over 10 years of experience in the creative industries, She is passionate about building connections between the creative sector and technological brands, institutions, and cross-disciplinary projects. She leads the development of strategic partnerships, branded content, and event production for Sónar+D, focusing on fostering the convergence of creativity, technology, and society. On The Menu: 1. Creating a collaborative space where innovation thrives, driven by creative minds and technology. 2. Navigating obstacles through teamwork, passion, and focus on delivering meaningful experiences. 3. Exploring AI's impact on art and tech industries, fostering education and knowledge transfer. 4. Prioritizing meticulous curation for music, art, and innovation to offer a holistic experience. 5. Incorporating new presentation formats, production techniques, and interactive designs. 6. Celebrating the multicultural and multi-generational nature of Sónar attendees. Click here for a free trial: https://bit.ly/495qC9U Follow us on social media to hear from us more - Facebook- https://bit.ly/3ZYLiew Instagram- https://bit.ly/3Usdrtf Linkedin- https://bit.ly/43pdmdU Twitter- https://bit.ly/43qPvKX Pinterest- https://bit.ly/3KOOa9u Happy creating! #AndreaFaroppa #Sonar #Outgrow #Cultural #Marketing #Branding #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

Ted Ross is the Chief Information Officer for the City of Los Angeles and General Manager of the Information Technology Agency. With over 27 years of technology experience, he has led the delivery of IT services to 50,000 employees across 45 City departments and digital services for over 4 million residents. He has received several accolades, including the Southern California CIO of the Year ORBIE and the Los Angeles CIO of the Year awards. On The Menu: 1. Transitioning from finance to technology to enhance business and government functions. 2. Streamlining large-scale projects through communication and iterative approaches. 3. Balancing delegation, empowerment, and strategic vision for effective leadership. 4. Encouraging risk-taking and innovation within every department. 5. Addressing urban challenges with effective, human-centered technology. 6. Emphasizing IoT, 5G, and AI to revolutionize smart cities.Click here for a free trial: https://bit.ly/495qC9U Follow us on social media to hear from us more - Facebook- https://bit.ly/3ZYLiew Instagram- https://bit.ly/3Usdrtf Linkedin- https://bit.ly/43pdmdU Twitter- https://bit.ly/43qPvKX Pinterest- https://bit.ly/3KOOa9u Happy creating! #TedRoss #Tech #Outgrow #Vision #Marketing #LACity #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

She discusses the pressures within large organizations that, while challenging, can drive positive outcomes. She highlights the need to break down silos between IT and legal teams to foster better collaboration and efficiency. It’s time to collapse these barriers and build stronger, more unified strategies for success! 🚀 Watch the full episode here 👉⁠⁠⁠⁠https://bit.ly/4dmhksw #Outgrow #MWCBarcelona #CyberSecurity #Collaboration #DellTechnologies #BusinessEfficiency #ITLeadership #BreakDownSilos #TechInnovation

He emphasizes the importance of developing user-friendly technology and the critical need for upskilling both the workforce and management at MWC Barcelona. To stay ahead in the fast-evolving tech landscape, simplicity and continuous learning are key to driving success and innovation. 💡 Watch the full episode here 👉⁠⁠⁠https://bit.ly/3Sh85Bi #Outgrow #TechInnovation #Upskilling #DigitalTransformation #McKinsey #WorkforceDevelopment #Leadership

She highlights how Apple is set to have a strong playbook and practical use cases for VR, drawing from past successes. Ariel also reflects on Google Glass, launched 10 years ago, and anticipates that the future of VR will bring purpose-driven innovations. 🚀✨ Watch the full episode here👉⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3TukdQl #Outgrow #VRInnovation #AppleVR #TechFuture #GoogleGlass #CollisionConf #TechWithPurpose #VirtualReality

Don shared his insights at MWC Barcelona on the power of short-form content like TikToks. He explained that these bite-sized pieces don’t need to tell the full story but are crafted to grab attention and lead users into longer, more immersive content journeys. It’s all about sparking curiosity and driving deeper engagement!  Watch the full podcast to know more! 👉⁠⁠⁠⁠⁠https://bit.ly/4fu91fL #Outgrow #ContentMarketing #TikTokStrategy #AttentionEconomy #DigitalMarketing #Qualcomm #ContentJourney