Not Your Story

Emilio Faulmata is the founder of TEE360 Studio and host of The Energy Executive 360 Podcast, where he sits down with CEOs, founders, and executives shaping the global energy industry. Emilio shares how his interest in oil and gas began while interviewing lawyers in Bolivia, eventually leading him to launch a LinkedIn newsletter and build relationships with energy executives around the world. What started as a way to connect with industry leaders quickly evolved into a podcast dedicated to sharing their stories and changing how people view the energy industry.Throughout the conversation, we discuss the importance of consistency, how content can open doors to opportunities, what makes a successful podcast, and why the oil and gas industry needs to do a better job of telling its own story. We also explore the future of energy, the growing demand for reliable power, and Emilio's ambitions to build something much bigger than a podcast.Produced by Midnight Marketing - https://midnightmarketing.com/podcasts/Rory Nolan: https://www.linkedin.com/in/rory-nolan-a89a1ab5/Emilio Faulmata: https://www.emiliofaulmata.com/

In this episode of Not Your Story, we sit down with Will Carter, CEO of Will Carter Construction and frontman of the Will Carter Band, to explore how two seemingly different worlds, construction and country music, are connected through storytelling, creativity, and entrepreneurship. Will shares his unconventional journey from pursuing a major record deal to building a construction company generating $25 million in revenue, all while continuing his passion for music.Will breaks down his songwriting process, the importance of creating a memorable brand, and the lessons he's learned from building businesses in two competitive industries. From the inspiration behind his music to the recent rebranding of Will Carter Construction, he shares how authenticity, strong relationships, and attention to detail have shaped his success.Produced by Midnight Marketing - https://midnightmarketing.com/podcasts/Host - https://www.linkedin.com/in/rory-nolan-a89a1ab5/Guest - https://www.linkedin.com/in/wcarterconstruction/

In this episode of Not Your Story, we sit down with Salvador Ayala, who spent 30 years building a global career at SLB, taking on leadership roles across operations, technology, strategy, sales, marketing, and engineering while working throughout Mexico, the United States, Africa, and Brazil. Salvador shares how an unexpected opportunity after graduating during Mexico’s economic crisis led him into the oil and gas industry, and ultimately into a career that continually pushed him outside his comfort zone.Salvador also opens up about the sacrifices behind international leadership, what kept him at one company for three decades, and why he eventually decided it was time for a new chapter as CEO of Atlas Pressure Control. He shares his approach to entering a new organization, building a culture of performance and accountability, creating Atlas’ “Responsive, Reliable, Relentless” philosophy, and the importance of embracing change, negotiation, family, and continuous growth.Produced by Midnight Marketing - https://midnightmarketing.com/podcasts/Host - https://www.linkedin.com/in/rory-nolan-a89a1ab5/Guest - https://www.linkedin.com/in/salvador-ayala-6600273/

In this episode of Not Your Story, we sit down with Harry Morton, CEO of Lower Street, a podcast agency that helps brands create, produce, and grow original shows. Harry breaks down why audio is far from dead, how brands should think about audio vs. video, what makes a great branded podcast, and why niche audiences can be more valuable than getting a lot of views. We also dive into the Moneywise case study, the anatomy of a strong podcast intro, and why the future of podcasting will still come down to great storytelling and human connection.Produced by Midnight Marketing - https://midnightmarketing.com/podcasts/Host - https://www.linkedin.com/in/rory-nolan-a89a1ab5/Guest - linkedin.com/in/harrymorton

In this episode of Not Your Story, we sit down with Scott Johns, Chief Commercial Officer at Sapphire Gas Solutions, to explore why natural gas has become one of the most important pieces of the AI revolution.As demand for AI and hyper scale data centers accelerates, so does the need for reliable, scalable power. Scott explains why natural gas, not just renewables or nuclear is positioned to bridge the growing energy gap, and how Sapphire's virtual pipeline solutions are delivering fuel where traditional infrastructure can't reach.Produced by Midnight Marketing - https://midnightmarketing.com/podcasts/Host - https://www.linkedin.com/in/rory-nolan-a89a1ab5/Guest - https://www.linkedin.com/in/scott-johns-00b5701/

Patrick Sternkopf didn't come from the oil and gas industry. Today, he's the Director of Marketing at ThruTubing Solutions and CUDD Pressure Control, where he's helping redefine what great marketing looks like in energy. In this episode, he shares the strategies behind the brand and where he believes the future of oil & gas marketing is headed.

In this episode of Not Your Story, Rory sits down with Khaled Elsebai, the media strategist behind some of the biggest business podcasts in the world, to unpack what actually makes a show grow. Khaled Elsebai has spent 20+ years in media, from college radio and SiriusXM to building podcast infrastructure at Gallery Media Group (under Gary Vee’s VaynerMedia umbrella) before later helping scale HubSpot Media, where he led production on flagship shows like My First Million, Marketing Against the Grain, and The Hustle Daily.Kal takes us through a masterclass in audience growth, podcast strategy, monetization, YouTube packaging, and why most creators are thinking about content completely backwards.If you're building a podcast, newsletter, media brand, or trying to turn content into a business, this episode is packed with practical frameworks you can apply immediately.

Learn how programmatic advertising has evolved beyond clicks and impressions. Drako's co-founder breaks down real time bidding, geo-targeting, AI-powered audience scoring, and why measuring incremental lift, not vanity metrics, is the key to maximizing your ad budget across every digital channel.

In this episode, Kyle Puls shares his journey from the military to working offshore, the realities of life on oil rigs, and what led him to Aquila Engineering. We break down why they decided to start a podcast and what it means for the future of offshore oil & gas technology. Subscribe to I Speak Subsea -  ⁨@ISpeakSubsea⁩  Produced by Midnight Marketing - https://midnightmarketing.com/podcasts/

Armand left his dream oilfield job to build ComboCurve after realizing oil & gas was making multi billion-dollar decisions with broken workflows. In this episode, we break down his early fundraising days in Houston, launching during negative oil prices, closing 50 clients in six months, and how relentless passion, speed, and true customer obsession fueled ComboCurve's rise.