not just ADZ

A deep dive into the evolution of media and advertising with Cadi Jones, SVP EMEA at ad tech supply side platform Index Exchange, covering the shift from rigid buy-side/sell-side roles to more collaborative approaches, the strategic value of curated marketplaces, publisher alliances, and the role of AI as a tool to support, rather than replace, human decision-making. The discussion addresses structural and cultural changes shaping the industry, highlighting the need for quality environments, transparent practices, and long-term thinking to build a more balanced and sustainable ecosystem.ADZ is a monetization consultant with 20 years at the intersection of media, advertising and marketing, focusing on audience and content monetization.Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: https://www.notjustadz.com. Alessandro De Zanche on LinkedIn: https://www.linkedin.com/in/dezanche/

n this episode, ad tech veteran Erez Levin and ADZ explore the widely held belief that the industry is a "clock science" (precise and measurable), when in reality it is more of a "cloud science" (probabilistic and often unpredictable). Erez shares his Quality Advertising Trifecta framework and explains why both measurement myths and the infinite supply fallacy are already eroding. The conversation covers the ineffectiveness of cookies, the problem of fake in-stream inventory, and predicts how a platform-level shift could push buyers to rediscover the value of genuine attention and quality, trusted environments.ADZ is a monetization consultant with 20 years at the intersection of media, advertising and marketing, focusing on audience and content monetization.Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: https://www.notjustadz.com. Alessandro De Zanche on LinkedIn: https://www.linkedin.com/in/dezanche/Follow Erez Levin on https://www.linkedin.com/in/erezlevin/

With third-party cookies on their way out, the digital ad ecosystem faces an inflection point. David Kohl, in his roles of Symitri's CSO and TRUSTX's CEO breaks down why advertisers and media owners need to rethink their strategies, why data control is the key to competitive advantage, and how the journey from TRUSTX to Symitri is a vivid example of the future of programmatic advertising.ADZ is a monetization consultant with 20 years at the intersection of media, advertising and marketing, focusing on audience and content monetization.Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: https://www.notjustadz.com.Alessandro De Zanche on LinkedIn: https://www.linkedin.com/in/dezanche/

Audience expectations for a more private internet—along with evolving regulations—are transforming digital advertising. Businesses must rethink user consent, tracking, and monetization strategies to stay ahead.Stephen Almond, UK ICO Executive Director, Regulatory Risk, discusses how companies can navigate these changes, adopt privacy-preserving advertising models, and develop sustainable, compliant solutions.Key topics include:✅ What 2025 means for digital advertising and compliance✅ How the ICO is approaching innovation in privacy-first advertising✅ Practical steps for businesses to navigate privacy requirements, adapt and thriveThe ICO recognizes that not all tracking carries the same risks, sparking a critical industry debate on how to balance ad targeting, measurement, privacy, and business needs. While publishers face challenges, privacy enhancing technologies (PET) present new opportunities for innovation.Rather than seeing privacy as a restriction, advertisers and publishers can use it as a chance to rethink their strategies. This discussion offers insights into the future of digital advertising and how businesses can prepare for the evolving landscape.ADZ is a monetization consultant with 20 years at the intersection of media, advertising and marketing, focusing on audience and content monetization.Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: https://www.notjustadz.com/newsletterAlessandro De Zanche on LinkedIn: https://www.linkedin.com/in/dezanche/

In this episode of ‘not just ADZ,' we discuss the future of digital identity with Mathieu Roche, founder of ID5, a leading voice in the ever evolving ad tech landscape. Is the cookie era truly over? We unpack the complexities of identity solutions in advertising and explore the constant evolution of ad tech from the early days of ID5 to the latest industry shifts.Mathieu shares his expert insights on navigating the complexities of the ad tech industry, the impact of cookie deprecation, and the ongoing debate between ID-based and ID-less approaches. Discover ID5's vision for a unified identity infrastructure and the importance of a common ID space in building a sustainable future for addressable advertising and the open web. We also touch he key challenges and opportunities facing media brands in a privacy-centric world, and gain valuable takeaways for publishers and advertisers navigating this new era of digital identity.ADZ is a monetization consultant with 20 years at the intersection of media, advertising and marketing, focusing on audience and content monetization.Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: https://www.notjustadz.comAlessandro De Zanche on LinkedIn: https://www.linkedin.com/in/dezanche/

What should we expect for digital advertising in 2025? Tony Katsur, CEO of the IAB Tech Lab, explores with ADZ the key trends shaping the industry, including the growth of CTV, the challenges of Addressability, the rise of ID-less, the Curation craze and the importance of Privacy.ADZ is a monetization consultant with 20 years at the intersection of media, advertising and marketing, focusing on audience and content monetization.Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: https://www.notjustadz.comAlessandro De Zanche on LinkedIn: https://www.linkedin.com/in/dezanche/

Ian Dowds, CEO of UKOM, the entity overseeing the UK Online Audience Measurement standard and providing its exclusive seal to the Ipsos iris platform explains how a few pivotal areas stand out in the measurement of digital audiences:- The shift toward transparent, hybrid methods that fuse panel data with large-scale tagging.- The rise of strong governance frameworks that drive industry-wide credibility.- The support of official studies and analyses by regulators and governmental agencies.- The benefits of using a single, independently verified dataset for programmatic activation.ADZ is a monetization consultant with 20 years at the intersection of media, advertising and marketing, focusing on audience and content monetization.Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: https://www.notjustadz.com/newsletterAlessandro De Zanche on LinkedIn: https://www.linkedin.com/in/dezanche/

BBC Top Gear, Radio Times, and Good Food are just a few titles in Immediate Media's portfolio of magazines. PRISM, which stands for Planning, Research, Insights, Segmentation, and Measurement, is an end-to-end data and audience solution that Immediate is offering to its advertising clients. Matthew Rance, Head of Commercial Data & Analytics, takes us through the solution and what it took for Immediate Media to get there.ADZ is a monetization consultant with 20 years at the intersection of media, advertising and marketing, focusing on audience and content monetization.Alessandro De Zanche on LinkedIn: https://www.linkedin.com/in/dezanche/Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: https://www.notjustadz.com/newsletter.

As brands explore immersive experiences to engage audiences, Craig Tattersall, Gaming Strategy Director at GEEIQ ('geek'), discusses with ADZ the transformative role of virtual worlds in modern marketing and advertising and shares actionable strategies to help media and consumer brands build successful virtual world experiences. ADZ is a monetization consultant with 20 years at the intersection of media, advertising and marketing, focusing on audience and content monetization. Alessandro De Zanche on LinkedIn: https://www.linkedin.com/in/dezanche/ Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: https://www.notjustadz.com

How AI agents are reshaping media and artificial intelligence can be used in audience and content monetization strategies. Rishabh Lohia is the COO and co-founder of Bridged Media, a company developing AI agents and solutions for content-driven businesses.