Ep 211: The Maverick Marketing Approach (with Seth Godin)

Seth Godin, the marketing GOAT, shares a fresh, transformative approach to nonprofit marketing. He reveals how understanding and aligning with your donors' emotions can significantly enhance your strategy.

One-third of all nonprofits fail within 10 years, and 30% of the 1.5 million nonprofits in the U.S. have budgets under $100,000, putting them at significant risk of failure. To address this challenge, Scott Curran, CEO of Beyond Advisors, shares his expertise on how growth-stage social impact enterprises can strengthen their core, define their unique value, and strategically scale. This episode offers nonprofit leaders practical advice to ensure long-term sustainability and maximize their impact.

In this episode, Glennda Testone and I dive into real-life scenarios where we've had to make tough decisions and say no. Our intimate conversation offers practical tips on navigating common leadership challenges with confidence and diplomacy.

Allison Fine and I discuss the need to transform nonprofit fundraising from a transactional to a relational model, leverage technology to build meaningful donor relationships, and create a more sustainable and joyful fundraising environment.

Like me, Claire Babineaux-Fontenot moved from the corporate world to the nonprofit sector with zero previous experience in nonprofit work. In this episode, she shares her inspiring story of how and why she shifted her focus to step into her most impactful work yet.

The nonprofit sector has a serious PR problem that impacts its ability to garner adequate support. Nonprofit leaders have a powerful opportunity to be ambassadors and advocates for the sector as a whole. In this episode, I make a poignant call to action for nonprofit leaders everywhere to rally to the side of saving public perception of the important work they do.

Let’s discuss collective nonprofit power - what it is, what it isn’t, and what the nonprofit sector could do to harness it. To do more good in the world, we need to stand in our collective power which includes, ironically, taking a seat at the table.

Need to build capacity? Fix your fundraising? Graphics design or marketing? HR support? Then you need to know about Catchafire, an organization that is bridging paths to stronger communities by aligning nonprofits with expert volunteers.

Congrats! A funder is considering donating to your nonprofit and they have questions. For some, this request instills panic. Here is how to prepare!

Since he was 8 years old, Jeremy Heimans has been mobilizing movements that galvanize people for social change. He is the guru to ask about how to reach people and motivate them to take action. In this episode, he shares his insights.