The Art of Communication

About Luke Peters: Luke Peters is an accomplished entrepreneur and the former CEO of NewAir, a company he founded in 2001 and grew from a garage startup to a thriving business with over $600 million in cumulative sales. His journey began in Fountain Valley, California, where he learned the value of hard work while working in his family’s donut shop for just 25 cents an hour. Under Luke's leadership, NewAir achieved significant milestones, including $80 million in sales in a single year and multiple placements on the Inc. 500 list. He successfully pivoted the company from a 100% B2C model to a multi-channel strategy, partnering with major retailers like Home Depot and Amazon. In mid-2021, after 20 years of dedication, while retaining 100% of the stock, Luke sold NewAir in a mid-eight-figure deal . Today, he serves as a strategic CEO coach, leveraging his extensive experience to help other entrepreneurs navigate their paths to success. Luke is also a father of six and an avid surfer, embodying a balanced lifestyle that values both family and business. His story exemplifies the power of perseverance and innovation in achieving entrepreneurial success. Connect with Luke here: linkedin.com/in/luke--peters ApexCEO.co Don't forget to click below to download my FREE Perfect LinkedIn Profile Infograph: https://networkacademy.kartra.com/page/OptimizeLinkedin

🚫 Navigating Connections on LinkedIn: When to Block and Delete 🚫 LinkedIn is a powerful platform for building professional relationships, but not every connection is positive. In this episode, I discuss key situations when it’s time to block and delete a connection to protect your professional space and mental well-being. 🔍 Here are three red flags to watch out for: Negative Comments on Your Content: If someone consistently leaves negative or derogatory comments on your posts, it's a sign they may not respect your contributions. Your space should be supportive and constructive! Selling and Pitching from the Get-Go: If a new connection jumps straight into a sales pitch without taking the time to build a relationship, it can feel disingenuous. LinkedIn is about meaningful connections, not just transactions. Posting Negative or Polarizing Content: If a connection frequently shares divisive or toxic content, it can affect your network’s environment. Your feed should inspire and uplift, not create conflict. 📹 Listen to the full episode, as I dive deeper into these scenarios and share tips on handling them gracefully. Protect your LinkedIn experience and ensure it aligns with your professional goals! Let’s create a positive LinkedIn community together! Share your thoughts and experiences in the comments below. Ready to get going on LinkedIn? The first step is optimizing your LinkedIn profile and if you click the link below, you can download my FREE guide on how to do so: https://networkacademy.kartra.com/page/OptimizeLinkedin

About Mark: Mark is a software engineer turned entrepreneur, teacher, speaker, podcaster, and amateur bodybuilder. He's obsessed with understanding the habits of successful people. "I'm Mark, a former software engineer turned successful business and mindset coach based in Austin, Texas. With a passion for helping others achieve their goals, I've guided countless clients worldwide to scale their businesses and improve their lives. My unique approach combines practical strategies with a focus on mindset, enabling entrepreneurs to overcome obstacles and reach new heights". Learn more about Mark here: https://www.prosperitym.com/ Don't forget to click below to download my FREE "Perfect LinkedIn Profile Infograph": https://networkacademy.kartra.com/page/OptimizeLinkedin

Nathan Turner is known across the US as the “Canadian Note Guy”. Having run several businesses, including fix and flip real estate, he discovered mortgage notes and the opportunity that they provide in the US in 2009 and has since become a leader in the industry in the private investment sector. He is the President of Earnest Inc. and manager of the US-based Earnest Investing LP note fund where he actively manages assets for accredited passive investors with a focus on purchasing performing and non-performing 1st lien mortgages in the US. He is also the owner and host of the Diversified Mortgage Expo, a leading annual note conference. This conference has a history of being an educational, no “pitching” event where those who want to learn, network, and grow come together. Connect with Nathan here: www.linkedin.com/in/nathan-turner-a9a1b510 https://www.facebook.com/nathan.turner.35110 https://earnestinvesting.com/

Aleric is a YouTube Ads Expert & the Founder of AdOutreach. Over the last 8 Years, Aleric has taught thousands of Entrepreneurs & Business Owners how to Grow & Scale their business using laser-targeted YouTube Ads. Collectively, Aleric has helped his clients generate over $300 Million in sales from YouTube Ads & scaled his own business to over 8 Figures. Connect with Aleric here: https://www.linkedin.com/in/alericheck/ https://www.facebook.com/AlericHeck https://aleric.com/ https://adoutreach.com/ Don't forget to visit www.scottaaron.net to download my FREE LinkedIn Perfect Profile Infograph.

About Joshua Sanabria and "Engage": I completed my Masters in Architecture from Andrews University in Michigan in 2014. Since then, I’ve worked with corporate architecture, marketing, and even a drone company. In 2018 I branched out to start GoArchitect as an architecture book publishing company. As with many startups, the original plan quickly changed and we began to find our niche in the educational master planning niche. Since 2018, we've helped organizations with over $14.4 Billion in facility, investment, and design innovation opportunities. Throughout this time, we’ve undertaken many software projects to help improve the design, community outreach, and financial side of master planning. Our most ambitious product is called Engage (https://www.engagebygo.com/). Engage allows anyone to create online forms with sticky notes, drawings, and interactive activities to gather insights, and leads, and engage their audience. We created this to resolve many of the challenges we face with community outreach. Connect with him here https://www.linkedin.com/in/jpsanabria/ https://www.goarchitect.com/ Don't forget to click HERE to download my free infograph on how to optimize your LinkedIn profile.

With all the changes to LinkedIn from the "video only feed", to the discontinuing of the "LinkedIn Top Community Voice Program", it has a lot of people asking me, "What is the future of LinkedIn?" It's a great question that has many answers and opinions. For me, I see 3 things unfolding that could be a predictor of what is to come with LinkedIn in 2025 and beyond: 1. Great Focus On Content Creation 2. Greater Focus On Founders and Business Owners 3. More Exclusivity on LinkedIn What do you see LinkedIn turning into moving into 2025? Click below to download my FREE "How To Optimize Your LinkedIn Profile" Infograph: https://networkacademy.kartra.com/page/OptimizeLinkedin

My team and I are committed to empowering partnerships & ISVs (Independent Software Vendors) to grow their revenue with applications built on the Microsoft Cloud.If you... 👉 Want to reach new customers by using the Microsoft partner ecosystem, sales support, and go-to-market resources 👉 Want to go to market faster, and reach more customers 👉 Want to use familiar tools and industry accelerators that help you reduce development times and quickly get your app to market, including AI and Copilot then visit this link for the value of ISV Success: https://aka.ms/msftisvsuccess and/or message me on LinkedIn.Some background on me: I was born and raised in the Pacific Northwest and hold a Bachelor of Science in Computer Science/Business from the University of Puget Sound (www.ups.edu). Love family, faith, friends, Peloton, Cars, Legos, and Video Games.I have a strong background in business process, customer relationship management (CRM), and social and Cloud solutions and consult with many companies to utilize Microsoft solutions to enable Digital Transformation. Connect with Brian here: https://www.linkedin.com/in/briangalicia/ Don't forget to click below to download my FREE LinkedIn Profile Optimizer: https://networkacademy.kartra.com/page/OptimizeLinkedin

Ashley Gross is the Founder and CEO of the Prompt Community, an AI strategist, and educator dedicated to democratizing AI access for businesses of all sizes. With a focus on practical applications, she empowers entrepreneurs to leverage AI for growth and innovation. Connect with Ashley and the Prompt Community here: https://www.linkedin.com/in/ashley-a-gross/ https://www.gettheprompt.com/ Don't forget to click here to learn how to optimize your LinkedIn profile: https://networkacademy.kartra.com/page/OptimizeLinkedin

Neil is the Co-Founder of Multiplier, a marketing agency that specializes in helping companies achieve substantial revenue growth. They have generated $300M+ in revenue for renowned brands like Mindvalley, Catcha Group, Jordan Peterson, Coaching.com, and many others. Before starting Multiplier, Neil was the Head of Subscription at Mindvalley, where he played a pivotal role in building their subscription product, scaling it from $0 to an impressive $20M in earnings in the first year (now exceeding $100M). With 10+ years of marketing experience, encompassing product launches, marketing strategies, subscription models, and digital product expertise, Neil is well-versed in a range of industries, including FinTech, real estate tech, SaaS, and online education. Connect with Neil: https://www.linkedin.com/in/neilateem/ https://www.instagram.com/neilateem https://www.neilateem.com/ Don't forget to click here to get your LinkedIn profile optimized: https://networkacademy.kartra.com/page/OptimizeLinkedin