Media Coffee Podcast

In this episode, Media Coffee host Sami Saad is joined by Kyle Wyskiel (Public Relations Manager at Gensler) to cover finding the bigger story, the strategy of a press release, and the three key ingredients of a media pitch.  

In this episode, host Sami Saad speaks with BaetaKit's Josh Scott, covering best practices and tips for earning coverage in Canada's tech media. Josh Scott is BetaKit's lead reporter. He is an award-winning journalist based in Toronto who breaks news and tells in-depth stories from across Canada about all sorts of tech companies, the folks building and backing them, and the surrounding ecosystem. Josh's coverage is more complete than his moustache and he's always open to pitches and tips. https://x.com/shua_scott https://www.linkedin.com/in/joshscott77/  

In this episode of Media Coffee Podcast, host Sami Saad is joined by Jody Fisher (Founder & CEO of Jody Fisher PR) to cover the importance of responsiveness in PR communications, the value of an active newsroom or blog on org websites, the value of AI in PR workflows, and more.   Social links for Jody Fisher: Facebook: https://www.facebook.com/jody.fisher Twitter: https://twitter.com/jodyfisher Instagram: https://www.instagram.com/jodyfisher_/ TikTok: https://www.tiktok.com/@jodyfisher_ LinkedIn: https://www.linkedin.com/in/jodyfisher/ Website: www.jodyfisherpr.com   Links for The PR Podcast  Apple: https://podcasts.apple.com/us/podcast/the-pr-podcast/id1528904589 Spotify: https://open.spotify.com/show/70yQ0UxfzxWhvvB5148QEt?si=27f187c5aafa45de YouTube: https://www.youtube.com/@theprpodcast   Social links to The PR Podcast:  Facebook: https://www.facebook.com/ThePRPodcast Twitter: https://twitter.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast YouTube: https://www.youtube.com/channel/UCHre_KKsrLTfbKJm5CxDLSw

In this episode, host Sami Saad is joined once again by Melissa Bill, Journalist and Host of The Business Roundup (Website, LinkedIn, YouTube) to discuss tailroing your pitch to a journalist's needs, building relevant media lists, knowing the right times to use a press release, and more.  

In this episode of Media Coffee, host Hafira Patel is joined by Thibaut Bruttin, Director-General, Reporters Without Borders (RSF) to discuss Journalism in a changing world. Topics covered include press freedom, the impact of AI on journalism, keeping audiences engaged, and the future of quality journalism. LinkedIn: https://www.linkedin.com/in/thibaut-bruttin-5b1b4a13/?originalSubdomain=fr X: @ThibautBruttin

In this episode of Media Coffee, host Sami Saad is joined by Melissa Bill, Journalist and Host of The Business Roundup. As a PR Newswire publishing partner, Melissa has direct access to a vast database of breaking news and major announcements, which helps fuel her editorial process and surface potential stories. Topics covered include emerging technologies in journalism, advice for up-and-coming journalists, and how to extend the reach of a single conversation. Social links:  Website LinkedIn YouTube

In this episode, host Nareeman Dosa speaks with Vikram Kharvi, CEO at Bloomingdale PR about the evolving journalism and PR dynamics in India. Topics covered include crafting relevant pitches, setting client expectations, understanding newsrooms, and the importance of localization over simple translation.

In this episode, host Sami Saad speaks with Janna Graber, Founder and Managing Editor at Go World Travel Magazine on the topic of getting your story covered in travel publications.   Janna Graber is the founder and managing editor at Go World Travel Magazine, a digital magazine for world travelers (also syndicated to MSN.com). An experienced journalist, her work has appeared in dozens of top publications, including the Chicago Tribune, Parade, Outside, Reader's Digest and more. In addition to her work for Go World, she is an ongoing contributor at NZ Herald and several AAA publications. She is the editor of several travel anthology books, including A Pink Suitcase: 22 Tales of Women's Travel. Learn more at jannagraber.com  

In this episode, Sami Saad and new co-host Hafira Patel are joined by PR Newswire's own Nicole Eberhardy (Vice President of Product Management and Design) and Joe Faller (Senior Product Manager) to cover Amplify from PR Newswire. Amplify allows companies to distribute press releases quickly and efficiently across multiple channels while maintaining control over messaging. The platform emphasises that AI is a tool to assist, not replace human, ensuring messaging remains genuine and impactful. Early users report higher visibility, engagement and improved content quality. Amplify fits seamlessly, it Integrates with existing tools, streamlining creation, distribution and reporting.

In this episode, host Sami Saad speaks with Sara Kopamees, Editor-in-Chief, Best Practice Canada. Sara Kopamees is a Canadian journalist and editor with two decades of experience in business and brand storytelling, entrepreneurship communications, B2B publishing, and CSR/sustainability reporting. She has interviewed hundreds of notable Canadian business leaders, political figures (former Prime Ministers, MPs, Premiers), media personalities (actors, reality TV hosts, etc.), and community spokespeople, concentrating in the last 10 years on industry-Indigenous partnership in Canada. Sara is the current head of editorial for Best Practice Canada, a magazine focused on the 'people side' of doing business in Canada. www.bestpracticecanada.com  www.sarakopamees.com  Https://www.instagram.com/bestpracticecanada/  https://www.linkedin.com/company/best-practice-canada-magazine