Understanding the ever-evolving, always-surprising consumer

What are the trends shaping consumer sentiment and behavior in 2025—and what are the implications for brands and retailers?See www.mckinsey.com/privacy-policy for privacy information

They’re concerned about inflation and looking for value, so US consumers are changing their shopping habits this holiday season. Here’s what that means for retailers and consumer goods companies.See www.mckinsey.com/privacy-policy for privacy information

We asked 15,000 consumers and 100-plus executives for their perspectives on today’s beauty market. In this episode, we highlight the themes that emerged from our research.  See www.mckinsey.com/privacy-policy for privacy information

The authors of a new report, Sporting Goods 2025, explore key themes that will shape the market and highlight consumer trends that could represent paths to growth.See www.mckinsey.com/privacy-policy for privacy information

The consumer goods industry, once an investor darling, has underperformed in recent years. Companies can prioritize six actions to simultaneously revive revenue growth and cut costs.See www.mckinsey.com/privacy-policy for privacy information

The physical shopping experience matters more than ever, says Value Retail founder Scott Malkin, whose company owns some of the world’s best-performing luxury shopping destinations.See www.mckinsey.com/privacy-policy for privacy information

Some consumer companies have simultaneously increased sales, cut costs, and reduced carbon emissions. Their secret? Paying closer attention to the design of their products and packaging.See www.mckinsey.com/privacy-policy for privacy information

Retailers need a data-informed, collaborative, store-by-store approach to combat shrink. The payoff: higher profits and better customer experience.See www.mckinsey.com/privacy-policy for privacy information

In search of the best deals, US consumers are spreading out their spending across several months this holiday season. Here’s what that means for retailers.See www.mckinsey.com/privacy-policy for privacy information

The most successful retailers will be those that undergo a full reset—by harnessing new technology, creating ecosystems, engaging their workforce, and investing in private brands.See www.mckinsey.com/privacy-policy for privacy information