Marketing in the Madness

If a customer asks AI for a product you sell, will your brand make the shortlist? Live from Shoptalk Fall in Nashville, Katie Street is joined by Justin Emig, Chief Digital and Technology Officer at Artisan Lane, to explore how AI search is changing the way shoppers discover products. Justin manages a portfolio of luxury furniture brands with tens of millions of product variants. Making sure that information is accurate, accessible and understood by search engines and AI tools is a huge part of the job. So, what does it take to get found? From structured product data to strong SEO foundations, Justin explains where retailers should focus their efforts, how AEO and GEO fit into the picture, and why writing for humans still matters. Plus, they discuss whether shoppers will trust AI to buy a $7,000 sofa, how to spot AI’s influence on your website traffic, and the simple search every brand should try today. 00:00 Welcome to Marketing in the Madness 01:52 Meet Justin Emig and Artisan Lane 02:26 How do you get your products discovered by AI? 03:10 Why product data and SEO foundations matter 05:43 How shoppers are searching differently 08:05 From blue links to AI-generated answers 09:34 Would you let AI buy your furniture? 11:31 Tracking traffic and influence from AI search 12:54 How to check your brand’s AI visibility 14:14 Using AI to challenge your thinking 15:26 Join us at Shoptalk Subscribe to Marketing in the Madness for more conversations with the people shaping marketing, retail and technology. Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 If you’ve loved this conversation, you need to get yourself to Shoptalk! We absolutely love being there, meeting brilliant people and bringing you these conversations.  Whether it’s Shoptalk Luxe or Shoptalk Europe, come and join us!  Shoptalk Luxe - Abu Dhabi: https://hubs.la/Q04yQy240 Shoptalk Europe - Barcelona: https://hubs.la/Q04yQyvl0 Justin Emig https://www.linkedin.com/in/justinemig/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/

If everyone has access to the same AI tools, how do you create content that actually stands out? Recorded at HumanX, this episode sees Katie Street joined by leaders from Jasper, Flodesk, Silverside AI and the world of AI marketing to explore why human creativity, taste and judgement matter more than ever. With Jasper’s enterprise customers producing 10x more content year on year, getting noticed takes more than publishing faster. Your brand needs a clear point of view, stories people care about and someone willing to say, “That’s not good enough.” From cutting email creation time from two hours to 17 minutes to knowing which creative decisions should stay human, this conversation explores how to use AI without losing what makes your brand worth listening to. 00:09 Why obvious AI content puts people off 02:43 Flodesk: from two hours to 17 minutes per email 05:43 Jasper: standing out when content production grows 10x 07:25 Building trust and teaching AI your brand 08:19 Brand judgement and knowing when to say no 10:45 Choosing AI tools for your creative workflow 12:25 Keeping human inspiration in the creative process 15:10 Briefing AI around audience emotion 17:04 Human behaviour and better AI outputs 17:48 Where marketers should keep decisions human Subscribe to Marketing in The Madness for more conversations with the people shaping the future of marketing. Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Rebecca Shostak https://www.linkedin.com/in/rebecca-shostak-17048a60/ Timothy Young https://www.linkedin.com/in/timhyoung/ Johnny Rohrbach https://www.linkedin.com/in/johnny-rohrbach-6a3a4764/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Your meeting transcripts could be full of your next great marketing ideas.  Are you using them? In this episode of Marketing in the Madness, Katie Street sits down with Alex Gay, Chief Marketing Officer at Otter.ai, at HumanX in Amsterdam to explore how AI can turn everyday conversations into better content and stronger sales conversations. From spotting customer objections to creating LinkedIn posts that sound like you, Alex and Katie share practical ways to get more from AI meeting tools. Katie also reveals how her team uses Otter and Claude to turn event conversations into articles and more relevant follow-ups. Plus, Alex shares Otter’s vision for voice intelligence across an entire business and discusses Live Assist, designed to help teams answer questions and handle objections during a call. 00:00 Marketing in the Madness at HumanX 01:31 Meet Alex Gay, CMO at Otter.ai 03:03 Moving beyond meeting transcription 05:09 Turning customer calls into marketing insights 06:32 Teaching AI your tone of voice 07:36 AI meeting preparation and sales coaching 09:09 Turning event conversations into content 11:01 Finding buying signals in sales calls 12:18 Using your customers’ own language 13:06 What’s next for Otter? 14:39 Live Assist and real-time support 16:35 Keeping AI focused on human potential 17:41 Where to find out more Subscribe to Marketing in the Madness for more conversations with the people shaping the future of marketing and AI. How are you using your meeting transcripts? Comment down below. Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Alex Gay https://www.linkedin.com/in/jamesalexgay/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Using AI in marketing but still feel like you’re falling behind?  Between ChatGPT, Claude and another new tool every week, knowing where to focus can feel overwhelming. Dr Lauren Ingram, founder of Next Big Thing joins Katie Street on Marketing in the Madness to share how marketers can build confidence with AI and get more from the tools they already use. Drawing on her experience at Meta, Amazon and Wispr Flow, Lauren explains why going deeper with one AI platform can help, how to make time for learning and why saving time should give us space to think. They also explore what’s holding women back from using AI, why representation matters in the decisions being made and how to bring some curiosity and fun back into learning new technology. Chapters: 00:00 Meet Dr Lauren Ingram 01:30 From Meta to building a women’s tech community 03:28 What’s holding women back from using AI? 07:21 Knowing your worth and charging for your expertise 14:16 Representation in AI decision-making 18:48 Choosing an AI platform and giving it context 24:14 Making time to learn without burning out 30:04 Why even AI insiders feel behind 31:25 ChatGPT vs Claude and the 90/10 approach 34:39 AI tools for marketing and creative work 40:20 A different way to think about AI 43:19 AI Girl Gang and making technology feel fun again Now we want to know: which AI tool do you use most and what would you like to get better at?  Let us know in the comments. Subscribe to Marketing in the Madness for more conversations with the people shaping marketing’s future. Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Lauren Ingram https://www.linkedin.com/in/ingramlauren/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Can an advert reach the right person without interrupting what they’re doing? AudioMob is building its business around exactly that. In this episode of Marketing in the Madness, recorded at HumanX in Amsterdam, Katie Street meets Christian Facey, CEO and Co-founder of AudioMob, to explore how AI is changing audio advertising, audience targeting and business growth. Christian explains how AudioMob lets people keep playing mobile games while audio ads run in the background. He shares how the company uses interactions, such as listening, clicking or muting an advert, to predict audience interests without accessing people’s microphones. With a network that can reach over a billion people, Christian also explains how AudioMob uses AI to check ads at scale and grow without a proportional increase in headcount. They discuss the AI “second brain” helping employees prepare for pitches and research potential customers, plus AudioMob’s expansion into podcasts and music streaming. If you work in marketing or want to understand how businesses are putting AI to work, this episode offers a look inside a company already doing it. 00:00 Marketing in The Madness at HumanX 01:56 How AudioMob’s in-game audio ads work 03:00 AI audience targeting without microphone access 04:04 From Google and Meta to founding AudioMob 05:30 Reaching over a billion people 06:44 Using AI to check ads at scale 07:40 Growing a business with AI 08:28 Building an AI “second brain” 09:13 More content and the human element 09:47 Expanding into podcasts and music streaming 10:15 What inspired Christian at HumanX 12:05 Follow Marketing in the Madness Subscribe to Marketing in the Madness for more conversations with the people shaping marketing and AI. Christian Facey hhttps://www.linkedin.com/in/christian-facey/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

In this episode of Marketing in the Madness, Katie Street sits down with Mikayel Vardanyan, Co-Founder and Chief Operating Officer at Picsart, recorded live at HumanX in Amsterdam. Mika explains how AI is making content creation more accessible and helping marketers turn their ideas into finished work. They explore what this means for creative teams, why video production is seeing such a big shift and how AI agents could help founders and small businesses do more themselves. They also discuss how content creation connects with distribution, including workflows that generate ads, publish them and use performance data to improve the next round. 00:00 Marketing in the Madness at HumanX 01:32 Meet Mika, Picsart’s Co-Founder and COO 02:44 What should creatives keep control of? 05:42 Turning your creative vision into content 06:48 How AI is opening up video production 08:18 What happens to creative jobs? 11:01 Connecting content creation with distribution 14:14 How Picsart’s AI agents work 15:52 AI tools for founders and small businesses 17:54 Finding inspiration and getting started 18:31 What’s next for Picsart and AI creativity? Subscribe to Marketing in the Madness for more conversations with Katie Street and the people shaping the future of marketing. What part of your creative workflow would you hand over to an AI agent? Let us know in the comments.

Why does so much LinkedIn content sound like everyone swallowed the same corporate dictionary? Recorded live at Ideas Fest, Katie Street is joined by comedian and creator Adam Faulkner to talk about using humour on LinkedIn, building a personal brand and making B2B content people actually want to read. They take on the posts we all recognise: the “humbled and delighted” announcements, the business lessons from a week on holiday, the overnight success stories and the DMs that open with “quick question”. Adam shares how comedy sketches about LinkedIn helped him build an audience and win work with brands. Katie and Adam also explore where funny ideas come from, why relatable content gets shared and how to show people what you do without turning every post into a sales pitch. Chapters 00:00 Why LinkedIn matters for business 07:03 Why humour stands out 17:03 Adam’s most successful LinkedIn content 20:24 Finding your own funny angle 26:24 The LinkedIn posts that make us cringe 36:55 What makes a bad LinkedIn DM? 43:00 Turning engagement into conversations 50:25 Building a personal brand through your work Subscribe to Marketing in the Madness for more conversations about marketing, content and the people changing how we work. Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Adam Faulkner https://www.linkedin.com/in/adamjfaulkner/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

AI can help marketers work faster, but without human judgement, it can also get us to the wrong answer quicker. Recorded backstage at The Leaders Lab, Katie Street speaks with behavioural science expert Richard Shotton about why understanding human behaviour matters more than ever in the age of AI. They explore why people often judge creative work more harshly when they know AI was involved, the obvious signs that make AI-generated content feel lazy and why better AI tools can sometimes lead to worse work. Richard also explains how marketers can use AI effectively while keeping the human experience, intuition and expertise that give the work its value. In this conversation: 00:00 Why behavioural science still matters 00:21 Using behavioural biases to improve AI 01:15 Why people judge AI-made work more harshly 02:24 How to communicate the value behind AI-assisted work 04:38 Why good AI output starts with a good brief 05:21 Can better AI lead to worse work? 06:35 Will attitudes towards AI-generated content change? 07:48 The key takeaway for marketers Subscribe to Marketing in the Madness for more honest conversations with the people shaping marketing, technology and business. Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981    Richard Shotton https://www.linkedin.com/in/richard-shotton/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

What happens when we don’t talk openly and honestly about sex? Cindy Gallop, founder of MakeLoveNotPorn, joins Katie Street at Cannes Lions to explore how porn became sex education by default and why we need healthier conversations around intimacy, consent and communication. Cindy also challenges the advertising industry to rethink the aspirations it creates - from outdated relationship stereotypes to unrealistic ideas of what makes someone attractive. In this conversation: 00:00 Cindy Gallop’s unconventional self-care routine 00:30 Why she launched MakeLoveNotPorn 01:09 When porn becomes sex education 02:22 Promoting consent, communication and healthy sexual values 03:35 Reinventing aspiration through advertising 04:24 Why relationships should be partnerships of equals 06:15 Using humour to challenge relationship stereotypes 07:05 Why the advertising industry needs to talk about sex 07:54 Katie opens up about confidence and intimacy 08:51 Why Gen Z is having less sex 09:43 Building body confidence in the bedroom 10:49 What people really find attractive Subscribe to Marketing in the Madness for more honest conversations with the people challenging the marketing industry. Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Cindy Gallop LinkedIn: https://www.linkedin.com/in/cindygallop/ Kate Chundy LinkedIn: https://www.linkedin.com/in/katechaundy/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

In this special Marketing in the Madness episode, Katie Street looks back at her biggest conversations from Shoptalk Europe, Shoptalk Spring and Shoptalk Luxe. Hear insights from retail, technology and marketing leaders at Adidas, P&G, eBay, Hilton, Google Cloud, Cotswold Outdoor Group, Chalhoub Group, Langham Hospitality Group and Commerce. From preparing your products for AI search to building a family of AI employees, this episode explores the ideas transforming how brands reach customers and drive growth. You’ll discover: How Cotswold Outdoor achieved a 30% increase in ASICS’ share of revenue through retail media Why 60% of Adidas’ revenue comes through B2B channels How P&G is preparing its brands to be discovered through AI Why pre-loved luxury can introduce consumers to new brands How first-party data powers personalisation and predictive marketing The luxury travel trends shaping 2026 and beyond How AI agents could transform the customer journey Topics covered: 00:00 - The biggest lessons from Shoptalk 2026 02:23 - Cotswold Outdoor’s retail media results 04:28 - Why B2B drives 60% of Adidas’ revenue 07:11 - How P&G is preparing for AI search 09:25 - eBay and the rise of pre-loved luxury 12:26 - Using first-party data to power AI 15:11 - Hilton’s biggest luxury travel trends 17:53 - Langham’s family of AI employees 21:34 - Preparing product data for agentic commerce 25:44 - Google’s Universal Commerce Protocol explained 27:45 - Join Katie at Shoptalk in Nashville Subscribe to Marketing in the Madness for more conversations about retail, marketing, AI, technology and the future of commerce. Shoptalk FALL 2026 is already shaping up to be HUGE.  If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://hubs.la/Q04rPP6v0 Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Jamie Kristow https://www.linkedin.com/in/jamiekristow/ Siddharth Roy https://www.linkedin.com/in/siddharthroy2010/ Rob Manhoudt https://www.linkedin.com/in/rob-manhoudt-3715b41/ Kirsty Keoghan https://www.linkedin.com/in/kirsty-keoghan-05464517/ Amit Manghnani https://www.linkedin.com/in/amitkeswanim/ Candice D’Cruz https://www.linkedin.com/in/candicedcruz/ Sean Seah https://www.linkedin.com/in/seanseah/ Sharon Gee https://www.linkedin.com/in/sharongeenyc/ Kapil Dabi https://www.linkedin.com/in/kapildabi/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in the Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/