How to Outrank 99% of Your Competition (SEO Content Plan 2025)

In this episode of Lunch With Norm, conversion strategist Matt Kostan shares how a single main image change led to a $19,000 revenue boost — and why most Amazon sellers are leaving money on the table by treating their images like an afterthought. Sign up for our Newsletter - https://lwn.news Our guest is a serial entrepreneur, speaker and brand creator. He’s created multiple 7 figure brands and launched 8 successful Kickstarter projects all based on the power of shopper feedback. His work has been featured in Forbes, Business Insider and Entrepreneur.   Matt breaks down: - His 5-step formula for creating high-converting Amazon images - The psychology behind scroll-stopping thumbnails - A/B testing tools like ProductPinion and PickFu - Why copywriters and designers need to work together - Common listing mistakes sellers make in 2025 Timestamps 00:00 – How AI Is Transforming Amazon Ads in 2025 02:49 – Why ProductPinion Is a Game-Changer for Listing Optimization 05:47 –  Main Image Testing 09:58 – The Free Image Check Tool Every Seller Should Use 13:10 – What Makes Shoppers Click 17:29 – How GenSpark Is Fueling AI-Driven Content 20:17 – What 19pine.ai Can Do for Amazon Sellers Right Now 23:02 – Next Level Pixeling App 29:23 – Emailing US vs EU 32:09 – Where AI Tools Are Headed 35:11 – What Airlines Can Teach Us About Amazon Marketing 38:17 – Predicting the Future of Online Shopping & Conversion 40:46 – Dorian’s New App That Could Replace Your Tool Stack 44:50 – The Best Tool for Winning Amazon Images 47:41 – How to Connect with Matt + Free Resources   How to build trust and conversions through subtle design changes If you're selling on Amazon and want to increase conversions without increasing ad spend, this episode is a must-watch.   👉 Perfect for Amazon sellers, DTC brands, and listing optimization agencies. ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.   💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm #AmazonFBA #LunchWithNorm #MattKostan

Is your product launch failing — even with great reviews, PPC, and a killer offer? It’s not you. It’s Amazon’s AI. Lunch with Norm Newsletter - https://lwn.news In this episode, we expose how Amazon’s new AI-driven search model is silently burying new product listings. Launch Lab founder Colin Raja reveals why your listings might be invisible, and what data-driven strategies are working right now. Whether you're prepping your first launch or fixing a failed one, this episode will change how you launch forever.   🔍 What you'll learn: - Why Amazon’s EQR + NLP changes killed old launch tactics - How backend data can destroy your ranking (even if the product is great) - Real strategies from 150+ successful launches - Why your PPC might be failing — and how to fix it - Launch phases & persona targeting that actually work in 2025   This episode is sponsored by: Sellerboard - https://sellerboard.com/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL   Timestamps 00:00 – Think Launching on Amazon Is Easy? Think Again 02:40 – Why Data-Driven Launches Beat Hacks Every Time 05:56 – The Anatomy of a Failing Product (Case Breakdown) 09:06 – How Crappy Listings Get Updated Without You Knowing 11:59 – Why Great Products Still Fail to Rank 14:40 – Amazon’s AI Algorithm Explained (EQR + NLP Models) 17:37 – The Secret to Beating Amazon Support: Ask THIS 20:41 – Image Strategy: Value Buyers vs. Pro Buyers 24:12 – Boosting Conversions by Targeting Buyer Personas 26:50 – Success Leaves Clues: Colin’s Launch Formula 29:59 – Forget Product Launches. Launch Keywords Instead 33:38 – How Amazon Search Mirrors Google’s AI Changes 38:06 – Should You Ever Pause Your PPC Campaigns? 41:09 – How to Cut PPC Without Killing Your Ranking 44:15 – Amazon’s Hidden Flat File & Browse Node Secrets 46:57 – Why Flat Files Break Listings (And How to Fix Them)   👇 Drop a comment with “I subscribe” and I’ll reply personally! This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.   💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/

In this episode of Lunch With Norm, entrepreneur and investor Colin Campbell shares how he built multiple 8–9 figure internet businesses — from domain name empires to hosting giants and now SaaS tools for creators. He talks about: - How to build brands with recurring revenue - Lessons from launching .Club Domains and selling to GoDaddy - Creator economy trends and the rise of NoteGPT - The right way to raise funding and attract investors - Why brand story and trust are critical in today’s market Whether you're a SaaS founder, startup builder, or content creator, Colin delivers gold on turning ideas into scalable online businesses in 2025 and beyond. Timestamps: 00:00:00 - Startup Foundation 00:03:38 - Entrepreneur Journey 00:06:42 - Liquidity Control 00:09:33 - Turn On A Dime 00:12:40 - Test and Fail More 00:15:59 - Lean Into Success 00:19:14 - Kickstarter Test 00:22:17 - E-Commerce Brand 00:25:35 - Wealth Creation 00:28:37 - Entrepreneur Learn 00:32:51 - Affiliate Marketing 00:36:17 - E-commerce Vendor ️ 00:39:18 - Runner's World Awards 00:42:12 - Know Your Audience ‍‍ 00:44:59 - AI Music Creation 00:48:50 - AI Imagination Limit   This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ Sponsors: Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 👉 Subscribe for more insights from founders, investors, and ecom experts. 

Grab your free Amazon Audit - https://flatworldnetwork.com/ Amazon’s search algorithm is changing — fast. In this episode of Lunch With Norm, Max Sinclair, founder of Ecomtent, explains how AI is completely reshaping Amazon’s search, discovery, and advertising ecosystem. We dive into how tools like COSMO and RUFUS are powering Amazon’s next generation of search, what this means for listing optimization, and how sellers should approach Amazon PPC in 2025 and beyond.   If you’re still using the same SEO strategies from 2022, you’re already behind. Max shares actionable strategies for creating listings that rank in AI-powered search, how to align your content with the new ranking systems, and why traditional keyword-first thinking no longer works. We also cover how to structure your product pages, the importance of visuals, and how to test what actually converts. This is a must-watch for Amazon FBA sellers, agencies, and ecommerce brands who want to stay ahead of how AI is transforming the Amazon marketplace. In this episode: - How AI is changing Amazon SEO and PPC - Why Amazon’s COSMO and RUFUS models matter - Creating content that performs in AI-driven search - The future of listing optimization and conversion - Tools like ProductPinion, PickFu, Ecomtent, and ChatGPT in action If you're an Amazon seller looking to future-proof your business, this episode breaks down what you need to know—and what you need to change.   Timestamps 00:00:00 - Amazon Search & AI 00:05:26 - AI Changing Search Discovery 00:09:11 - Amazon Rufus Usage Skyrocketing 00:12:00 - AI Open 24/7 00:14:51 - AI & Amazon Customer Experience 00:17:34 - Key Change: Cosmo Intro 00:20:12 - AI & Listing Optimization 00:22:49 - How to Optimize Amazon Listings: 4 Ways 00:25:13 - Amazon's Future: 3 Things 00:28:02 - Search Experience by Category 00:30:58 - Innovation is Key During the AI Era 00:34:20 - Creating a Non-Intrusive Experience For Customers 00:37:48 - New Innovations Coming  

Try out Joylink here - joylink.io/?aff=lunchwithnorm In this episode of Lunch With Norm, Erik Stomp reveals the Amazon affiliate tool that’s changing the game. Whether you’re an affiliate, creator, or seller, JoyLink helps you earn more by making link sharing easier, tracking performance in real-time, and simplifying Amazon’s confusing attribution system. What You'll Learn: - How Erik grew JoyLink from scratch with co-founder Aveek - Why deep links, instant tracking, and conversion clarity matter - How affiliates and sellers can use this tool to drive off-site traffic - Why big creators are switching to smarter Amazon tools    Timestamps 00:00 Introduction 00:34 Amazon Affiliate Tool 01:03 Negative Reviews 02:10 Who is Erik Stomp 04:48 Amazon Traffic Boost 06:20 Amazon Launch Strategy with Affiliates 10:43 Amazon Affiliate Failures? 14:12 Amazon Creator Insights 19:12 Future Tactics for Affiliate Marketing 23:45 Conclusion

Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 SEO in 2025 is changing fast — from AI-driven search to SGE optimization, you need smarter strategies to stay visible. In this episode, Steve Wiideman shares his proven SEO framework using tools like Google Search Console, SEMrush, and SearchAtlas. Whether you're running a content site, an Amazon brand, or an eCommerce store, this is the SEO blueprint you've been waiting for. 🔍 What You’ll Learn - Why keyword volume is dead (and what to track instead) - How Google is evolving with AI & SGE - Tools & frameworks for modern content optimization - The 5 tools every marketer should be using - Real-world tips for schema, site audits, and topical authority - Why AI-written content still needs human-driven strategy _________________________________ This episode is sponsored by Levanta: Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork. 🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________ Timestamps 00:00 – Intro: Meet SEO Expert Steve Wiideman 02:30 – What SEO Looks Like in 2025 05:42 – Why Search Volume Doesn’t Matter Anymore 07:55 – How to Build Topic Clusters That Rank 10:20 – 5 Tools Steve Uses for SEO Workflows 13:05 – AnswerThePublic for LLM Optimization 15:15 – Google’s AI Search Experience (SGE) 18:00 – How to Future-Proof Your Content Strategy 21:22 – The Role of Schema in Ranking 24:15 – Automating SEO with SearchAtlas & WordLift 27:10 – Content Refresh Framework: Improve What Exists 29:40 – What Most Brands Get Wrong with SEO 33:00 – SEO for eCommerce vs Content Sites 36:20 – Should You Still Write Blog Posts in 2025? 39:05 – Building Internal Links the Right Way 42:30 – Final Thoughts & Where to Learn More from Steve

Great images. Strong copy. Positive reviews. But… still not converting? It’s happening everywhere. In this episode, Daniela Bolzmann (Founder of MindfulGoods.co and speaker at Amazon Accelerate 2024) breaks down why most Amazon listings are failing in 2025 — and what top sellers are doing differently. DANIELA'S FREEBIES: Premium A+ Content 2 free tutorials: https://mindfulgoods.co/brand-story-magic Best performing product images Swipe File: https://bit.ly/mindfulswipes You’ll learn how AI is reshaping content strategy, how Rufus is changing the buyer journey, and the image testing method that tripled sales for brands you know. 🔍 What You’ll Learn - How to stop the scroll with Premium A+ - Why pretty images don’t always sell — and what does - Using AI to optimize content at scale (for 10K+ SKUs) - How Rufus is reshaping product page strategy - The truth about Amazon’s new image rules & gray areas - PickFu vs. ProductPinion vs. Intellivi (split testing showdown) - Real-world examples of 600–2500% sales lifts _________________________________ This episode is sponsored by Levanta: Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork. 🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________ Timestamps 00:00 – Why Listings Fail in 2025 03:45 – Rufus Is Changing Amazon 06:30 – Real vs AI Images 09:12 – AI for Massive Catalogs 13:05 – Using Rufus for Questions 17:25 – Split Testing Images 20:40 – Designing That Converts 24:10 – Fixing Your Image Stack 27:20 – Visual Hacks That Sell 30:50 – Amazon vs Shopify Strategy 33:00 – Unlocking Premium A+ 39:10 – Carousel vs No Carousel 42:30 – Visual vs Text A+ Debate 45:00 – Does Alt Text Still Matter? 47:00 – Free Image Swipe File!

Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 Grab Levanta's Free Affiliate Guide - https://hubs.ly/Q03dyv6R0 AI is changing how Amazon sellers operate — from sourcing to content to conversion. In this episode, Andrew Erickson, engineer-turned-entrepreneur and Titan Network coach, walks us through the exact workflows and tools he's using to: - Build high-converting AI video ads - Navigate the chaos of Trump’s new tariffs - Automate supplier discovery and reduce costs   🎯 What You’ll Learn: - How to create faceless video ads with AI for $10/month - The 5 tools Andrew uses to build full video ads in minutes - What generative video (like RunwayML) can and can't do - How he uses ChatGPT, Midjourney, and Make.com in daily flows - What’s changed in AI since January (agentic workflows, Grok prompts) - Tariff workarounds: DDP, Mexico sourcing, and betting markets - Why sourcing with AI is more powerful than Alibaba - Using Polymarket to make non-emotional business decisions Andrew Erickson is an engineer turned entrepreneur. He has created several multi-million dollar brands.He has designed and launched over 100 private label products. As a head coach in the Titan Network Mastermind, he shares his expert strategies and insights to groom the next generation of successful entrepreneurs. Timestamps 00:00 – AI Is Changing Amazon Selling 01:36 – Meet Andrew Erickson 02:31 – Obsessing Over AI Tools 04:18 – 2025 AI Trends: Agentic AI, Make 06:46 – 5 Tools to Build Video Ads Fast 08:42 – 100% AI Ad Example 10:15 – Full AI Ad Workflow 13:55 – Midjourney Prompt Tricks 20:48 – Voiceovers with 11Labs & Grok 22:30 – RunwayML Gen-4 Update 24:58 – Faceless Video Tools (Syllaby) 26:45 – Notebook LM Deep Dive 30:43 – Surviving Tariffs in 2025 34:18 – Sourcing Outside China 35:57 – Mexico Suppliers with AI 38:00 – Using Polymarket for Forecasts 42:50 – Smart Decisions with Data 44:17 – Audience Q&A + Tools 48:32 – Connect with Andrew Erickson _________________________________ This episode is sponsored by Levanta: Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork. 🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________ This is the playbook Amazon agencies don’t want you to figure out. 🎁 Wheel of Kelsey Giveaway (For LIVE audiences on our Wednesday episodes) Enter with: #WheelOfKelsey in the comments Tag two friends for a bonus entry!

Amazon Marketing Cloud (AMC) is the most powerful tool you’re not using. In this deep dive episode, Norm Farrar is joined by Mansour Narouzi of Incrementum Digital to break down how the smartest Amazon brands are using AMC to gain a competitive edge, unlock hidden customer data, and build powerful ad strategies using real insights. Whether you’re a 7-figure seller or just getting started with DSP, this is your no-fluff, straight-tactics guide to understanding and using AMC — in plain English. 🚨 AMC Access Template: - https://docs.google.com/document/d/18uZH2vKmPN8G0mpI8HW-Z8vsRd_Z_lLgGMck2D7-ByI/edit?usp=sharing You'll learn: - How to access AMC for free without an agency - Why AMC is critical for tracking lifetime value, attribution, and retention - How to build powerful audiences (cart abandoners, page viewers, high-LTV lookalikes) - Mistakes brands make with campaigns, bidding, and match types - How AMC works alongside Amazon’s shift to Rufus and audience-first targeting - Real AMC use cases: 5x CTR boosts, brand defense tactics, lowering ACoS - How to measure customer acquisition cost using AMC   Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 Grab Levanta's Free Affiliate Guide - https://hubs.ly/Q03dyv6R0 Timestamps 00:00 – Intro & What is AMC? Explained Simply 04:00 – Why Amazon Marketing Cloud is a Big Deal 08:00 – Connecting Website Data to AMC 11:45 – Can AMC Track TikTok Sales? 15:20 – Free Access: How to Get Into AMC 18:40 – Lifetime Value & Ad Spend Transparency 22:05 – Audience Creation Examples (Cart Abandoners, Wishlist) 26:10 – Custom Audiences Now Work in Sponsored Ads 30:30 – AMC + Rufus = The Future of Targeting 34:00 – Campaign Optimization with AMC Data 38:00 – Branded Search Drop-Offs & Retargeting 41:10 – Testing Lookalikes for High LTV Shoppers 45:00 – Amazon Ad Mistakes Most Brands Make 49:00 – How to Launch with Broad vs. Exact Match 55:00 – Low-Hanging Fruit: Ready-to-Use AMC Templates 59:10 – Multi-Touch Attribution Models with AMC 1:02:40 – Brand Tailored Promotions (Boosting Conversions) 1:06:00 – Final Thoughts + How to Get Started with AMC _________________________________ This episode is sponsored by Levanta: Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork. 🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________   This is the playbook Amazon agencies don’t want you to figure out. 🎁 Wheel of Kelsey Giveaway (For LIVE audiences on our Wednesday episodes) Enter with: #WheelOfKelsey in the comments Tag two friends for a bonus entry! 🧠 Guest: Mansour Narouzi Mansour Norouzi’s background in civil engineering shapes his meticulous, analytical approach to e-commerce advertising. His strong leadership helped build a 100+ person team and developed proprietary tools like DataOwl to simplify complex data for actionable insights. Known for scaling brands efficiently through his own experience as an Amazon brand owner, Mansour is a trusted partner for navigating competitive markets and achieving sustained growth.   🔗 Resources & Mentions AMC Access Template: - https://docs.google.com/document/d/18uZH2vKmPN8G0mpI8HW-Z8vsRd_Z_lLgGMck2D7-ByI/edit?usp=sharing  

Trump’s new tariffs are crushing seller margins and confusing even the most advanced Amazon operators. But while most sellers are panicking, smart brands are pivoting. In this episode, Norm Farrar is joined by Dan Ashburn, co-founder of Titan Network and operator of $100M+ in Amazon brands, to break down exactly what sellers need to do in the short and long term to navigate tariffs, protect their cash flow, and gain market share while others retreat. This is your full game plan to survive — and thrive — through the chaos. _________________________________ This episode is sponsored by Levanta: Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork. 🚨 Get My Shift Calculation → HERE _________________________________ 🔑 What You’ll Learn - The real impact of 125–245% tariffs (and who’s hit hardest) - Short-term inventory strategies to buy time - Why your supplier is your most powerful ally - The 4D chess of pricing, brand value, and inventory - Long-term mitigation strategies - How to negotiate better payment terms and reduce COGS   Tools Dan’s team uses to stay ahead  🧠 Guest: Dan Ashburn Co-founder of Titan Network Operator of 100M+ in Amazon brands China Magic lead + margin strategy specialist 🔗 Useful Links 💼 https://www.titannetwork.com 🎓 Cash Flow for Sellers Training: cashflowforsellers.com ✈️ China Magic Trips: https://www.chinamagictrip.com 🧹 Review Removal Tool: https://tracefuse.ai 🗞 Newsletter: https://lwn.news   🕒 Timestamps (Chapters) 00:00 – Intro & Dan Ashburn Joins 04:00 – What Are Tariffs & Why They Matter 08:00 – The Seller Panic Explained 12:00 – 3-Step Response Plan: Observe, Analyze, Respond 16:00 – Tariff Breakdown: How We Hit 245% 20:00 – The Inventory Game: Why It’s Key to Survive 24:00 – Pricing Strategy & Brand Perception 28:00 – Using “Made in USA” Positioning Without Breaking Rules 32:00 – Supplier Relationships as Your #1 Asset 36:00 – Financing & Warehousing Short-Term Plays 40:00 – DDP Shipping: Pros, Cons & Risks 44:00 – Why Negotiating in Person Works Best 48:00 – Cash Flow Tactics + Supplier Terms 52:00 – Mistakes to Avoid During Tariff Panic 56:00 – Long-Term Mitigation Plans (First Sale, FTZs, etc.) 1:00:00 – China +1 Strategy & Sourcing Risks 1:04:00 – Final Tips & Tools to Navigate Tariff Chaos