373: The Classical Marketing Book with Anthony Tasgal

On the latest episode of LID Radio Podcast, we're joined by Anthony "Tas" Tasgal to discuss his latest book, The Classical Marketing: Marketing Lessons From the Greeks and Romans. About Anthony "Tas" Tasgal Anthony "Tas" Tasgal spent many years as an ad agency planner before becoming a trainer for various organizations, including the Chartered Institute of Marketing, as well as a TEDx speaker, strategist and lecturer. About The Classical Marketing The Classical Marketing Book brings 2,000-year-old ideas from the ancient Greeks and Romans to provide creative and surprising insights into marketing and business today.

On this episode of LID Radio Podcast, we're joined by Larry Laverty, author of Magnetic: Humanity and the Asian Elephant.   About Larry Laverty Following a 30-year career as a Hollywood actor, Larry Laverty became one of the most popular nature photographers in the world. His aggressive style and comprehensive coverage of wildlife have been captivating viewers for more than a decade.    About Magnetic Magnetic is a comprehensive record of the elephants of Asia, containing more than 140 photographs from 11 Asian countries. It’s Larry’s second book on elephants. The first one, Power and Majesty, focuses on the elephants in Africa. The photographs in Magnetic probe especially deep into the lives of captive elephants. Unlike the elephants of Africa, up to one third of all alive elephants in Asia live lifetimes of servitude.

On this episode of LID Radio Podcast, we're joined by Mau Espinosa, author of LET It Happen: How to Deal Successfully with Change Through Logic, Emotion and Tactics. About Mau Espinosa Mau Espinosa is an inspiring entrepreneur, internationally renowned speaker and expert in leadership and transformational change. As the founder and president of G20, Inc., Mau has been a transformative force in the global automotive industry for nearly three decades, driving growth and innovation across North America, Europe, Asia and Latin America.   About LET It Happen In LET It Happen, Mau presents his transformative framework and philosophy for dealing with change effectively – the L.E.T. tool. The three main components of the framework are logic, emotion and tactics, forming the foundation of effective leadership.  

On this episode of LID Radio Podcast, we're joined by Thomas Mathar, author of Your Path to Prosperity: How to Fund a Happy and Long Life. About Thomas Mathar Tom is Head of Money Mindshift at Aegon UK, where he works at the intersection of financial wellbeing, behavioural science and longevity education. He’s also a researcher, podcaster and speaker who helps shift the way we think about money. He holds a PhD in social anthropology from Humboldt University in Berlin. About Your Path to Prosperity In Your Path to Prosperity, Tom unpacks why money choices are so overwhelming and why we’re wired to struggle with them. The book reminds us that money is essential. But the real asset is self-knowledge: understanding your money-mindset, what makes you happy, how you deal with uncertainty, and how you connect with your future self.

On this episode of LID Radio Podcast, we're joined by Jaye Connolly, author of Carbon Credits Are Crap: The Myths, the Mess, and the Way Forward for Traceable Carbon Credits. About Jaye Connolly Jaye Connolly is a global technology leader driving transparency, traceability and economic independence across Africa. With over 40 years of executive experience in finance, tech, energy and healthcare, she has helped governments and communities leverage innovation to access the climate economy. Her TEDx talk, “Carbon Credits Are Crap,” ignited global conversations about fairness, accountability and inclusion in the two trillion dollar carbon market. About Carbon Credits Are Crap In Carbon Credits Are Crap, Jaye Connolly exposes how the global climate market exploits rather than empowers. This eye-opening book demands transparency, accountability and a climate economy that puts people over profit. 

On this episode of LID Radio Podcast, we're joined by Danny Gal to talk about his book The Belonging Paradox: How to Solve the Global Empathy Crisis.   About Danny Gal Danny Gal is a leadership coach and social entrepreneur with over 30 years of experience working with leading companies like HP, Monday.com and Teva Pharmaceuticals. He has facilitated transformative dialogues, including bridge-building efforts between Israelis and Palestinians and the 1,000 Roundtables Dialogue, which is Israel’s largest public dialogue event.  About The Belonging Paradox In The Belonging Paradox, Danny Gal explores the transformative power of empathy and the art of staying together while embracing our differences. This book offers practical wisdom for building better lives, stronger organizations and more harmonious communities. 

On this episode of LID Radio Podcast, we're joined by Nicole Soames to talk about her new book Unlocking the Commercial Athlete in You: Briefings on Emotional Intelligence, Negotiating, Influencing, Presenting and Coaching. About Nicole Soames Nicole Soames is a highly qualified executive coach, commercial skills trainer and emotional intelligence practitioner. She is the founder of Diadem, a commercial and leadership skills training and coaching company with many hundreds of clients across the globe. Nicole is also the bestselling author of The Negotiation Book, The Influence Book, The Presenting Book, The Coaching Book and The Emotional Intelligence Book. About Unlocking the Commercial Athlete in You Unlocking the Commercial Athlete in You introduces the essential skills to excel in your career. It is a curated collection of briefings from Nicole’s previous best-selling titles. 

On this episode of LID Radio Podcast, we’re joined by Janka Krings-Klebe and Jorg Schreiner to talk about their book The Antifragile Organization: From Hierarchies to Ecosystems.   About Janka Krings Klebe and Jörg Schreiner Janka Krings Klebe and Jörg Schreiner are leading strategy experts, speakers and lecturers on digital transformation, agile management, innovation and business ecosystems. Drawing on their extensive hands-on experience, they challenge traditional implementations and demonstrate how embracing volatility can enable organisations to survive in an era of relentless change.   About The Antifragile Organization In The Antifragile Organization, the authors introduce the groundbreaking concept of antifragility in organizations, turning the unpredictability of markets into a catalyst for growth. Drawing from decades of hands-on experience, the book brilliantly unboxes the mechanics of organizations that do not just survive disruption but improve because of it. 

On this episode of LID Radio Podcast, we will be speaking with Bob Sheard about his book The Brand New Future: How Brands Can Save the World.   About Bob Sheard Bob Sheard is the co-founder of FreshBritain, which for the past 20 years has designed over 200 global brands.   About The Brand New Future The Brand New Future is a call to action for brands and consumers to rethink how we think, design, produce and consume. It’s a call for collective and individual brilliance, an appeal to redesign our future. While we may not find solutions for sustainable living in our lifetime, our everyday choices can provide pathways for future generations.

On this episode of LID Radio Podcast, we're joined by Paul Lambert, author of Alive: Cultivating Living Organizations for Success in a Digital Age. About Paul Lambert Paul Lambert is the founding director of Living Work Consulting, Programme Lead for the People and Organizational Change executive education masterclasses at Henley Business School (a world top 20 provider of business education). He is also a former Senior Partner at Korn Ferry. He works with leading international clients to deliver innovative, human centric solutions to complex people and organizational challenges.   About Alive Alive offers a fundamental shift in mindset. Organizations, like people, need to be seen as living, evolving organisms, which results in different ways of structuring and leading companies.