[Top Agency Series] Visionary Leadership in Sponsorship With Andrea Shaw

Andrea Shaw is the Founder and Executive Chair of TTG Canada and TORQUE Strategies. Operating in Toronto, these marketing and sponsorship agencies are leaders in Canada, working with an exceptional roster of clients and guided by the aspiration to elevate sports, culture, and community. Andrea played a pivotal role in the 2010 Olympic and Paralympic Winter Games in Vancouver, raising a staggering $760 million in corporate sponsorship and overseeing the longest torch relay in Olympic history. She has a strong focus on values-based hiring, the importance of team culture, and a passion for empowering women in sports and business.

In this episode…

Imagine navigating through a high-stakes negotiation where walking away from a $3 million deal feels like the right move. What would make a seasoned professional take such a dramatic step? Could it be a profound lesson in values and alignment that not only guides personal decisions, but also shapes corporate cultures and successes?

Andrea Shaw shares her pivotal role in raising over $760 million in corporate sponsorship for the 2010 Olympic and Paralympic Winter Games in Vancouver, highlighting the importance of aligning with partners who share similar values. The decision to reject a $3 million sponsorship deal due to a misalignment of values illustrates the deep commitment to integrity. Andrea also delves into the creation of TTG Canada and TORQUE Strategies, detailing how these ventures were born from the desire to leverage her Olympic experiences and contribute to the sponsorship and marketing industry.

In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Andrea Shaw, Founder and Executive Chair of TTG Canada and TORQUE Strategies, to talk about maximizing business growth and creating a positive corporate culture. Andrea takes listeners through the ins and outs of the sponsorship marketing industry, detailing the lessons learned from handling sponsorships for the 2010 Olympic and Paralympic Winter Games and how companies can leverage sponsorships to meet business objectives and increase employee motivation. Finally, Andrea discusses her hiring philosophy and why nurturing the team is the key to scaling a company successfully.