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2020 is here! Check in with people! Call people, ask they how they are doing, how they like their new house/apartment etc. check in with landlords, if you do rentals, let people know you are still in business. Do the work, pick up the phone and call people!

Animoto is a super powerful tool that can help you quickly and easily jump into creating video content for your listings. The charge for the subscription that I recommend is is $400/year and you get a ton of different marketing tools. You don’t need to know how to edit or do voice over work to make an awesome video.

I was asked by client after the last episode to give some specifics on how agents can simply and easily improve their social media without spending a ton of time. This episode is dedicated to canva.com a website/service that I use daily. This is a general overview of the website and how it can help agents look like they have a full marketing team behind them.

Social media can be confusing and feel like a burden. Document your process, take photos of your listing and give value to your followers by explaining how the new counter tops were installed and what they are made of don’t just post a photo giving the price of the house. GIVE VALUE!

I have noticed a drop in the use of virtual tours this past year. I think buyers are just not that interested in slowly walking though a house and would rather just see the photos to decide if they want to see the house. However, I have noticed an increase in the use of virtual tours for rental properties. Check out the episode for more details.

I have found that a great way to drive my traffic to you from your listing is to include a sign rider on you sign that has a custom property website. This way people will go to your website to see the property and not initially turn to Zillow, trulia, etc

People ask me all the time how to get their floor plans on Zillow and other sites. The trick is to add your floor plans to your photo gallery in MLS and when your listing is syndicated out to all the 3rd party sites your floor plans will be there as well.