GTM Secrets

Tired of spray-and-pray sales tactics that go nowhere—especially when your buyer’s locked into a five-year government contract? In this episode of GTM Secrets, Stephen Lowisz pulls back the curtain on one of the most misunderstood markets in SaaS: government sales. Whether you think B2G is slow, bureaucratic, or impossible to crack, think again.Stephen sits down with Adam Griffin, a 20-year GovTech sales veteran currently at Cot Systems, to break down what it really takes to succeed in this niche but high-potential space. From navigating long sales cycles and RFP landmines to building trust with elected officials and working around outdated procurement systems, Adam shares powerful insights from the trenches of B2G.Discover how Adam and his team generate demand without a marketing department, why relationships still beat automation, and how to craft outreach that actually gets a response in a world flooded with generic AI emails. Learn the real value of intentionality, the importance of timing in a three-year contract environment, and why most sales teams are missing the mark by leading with "I would love..."Whether you're a SaaS founder looking to break into public sector sales, a revenue leader refining your sales process, or just tired of hearing the same playbook regurgitated, this episode will challenge your assumptions and leave you with smarter, more strategic ways to win.Don’t just hit quota—build a repeatable, high-integrity revenue engine. Tune in now!

Looking to supercharge your go-to-market strategies and unlock new growth for your SaaS business? Join host Stephen Lowisz as he dives deep into the world of sales, marketing, customer success, and revenue operations, bringing actionable insights from top industry leaders.In this episode, Stephen is joined by Nick Tomic, founder of Face2Face and ProductMarketFit.io, to explore innovative solutions that redefine customer engagement and boost conversion rates. From Nick’s inspiring entrepreneurial journey as a high school dropout-turned-SaaS expert to practical advice on improving customer onboarding and leveraging data for success, this conversation is packed with valuable takeaways.Discover how Nick’s cutting-edge tool, Face2Face, enhances free trial conversions by creating real-time connections with high-value prospects, adding $62K in ARR for an early-stage customer in just four weeks. Learn why understanding your product data, avoiding over-automation, and focusing on customer interactions are crucial for scaling your business.Whether you're an early-stage entrepreneur, SaaS founder, or revenue ops professional, this episode delivers bold strategies and fresh perspectives to help you take your business to the next level.Don’t just grow your business. Transform it. Tune in now, and connect the dots to build a winning revenue engine!

Unlock the secrets behind successful go-to-market strategies with GTM Secrets, hosted by Stephen Lowisz. This dynamic podcast dives deep into the world of sales, marketing, rev ops, product launches, social branding, and so much more. Stephen chats with industry luminaries to uncover actionable insights, fresh perspectives, and proven tactics that help businesses scale, adapt, and thrive.Each episode is packed with practical advice and thought-provoking discussions, and Stephen's natural curiosity and humor keep things engaging and relatable. Recent guests include powerhouse social marketer Sue Funk, whose expertise in B2B branding, LinkedIn newsletters, and building authentic audience engagement brings fresh ideas to the table. From leveraging social media algorithms to crafting compelling brand narratives, every conversation is a goldmine of advice for marketers, sales pros, and business leaders alike.Whether you're a startup founder or a seasoned exec, GTM Secrets offers real-world strategies you can implement today. Tune in to elevate your go-to-market game and stay ahead of the competition!

How does a small but mighty team compete in one of the busiest spaces in marketing tech? This episode of GTM Secrets dives into the brilliant and actionable insights of Eddie Casado, Head of Growth Marketing at Mouseflow, a dynamic competitor to platforms like Hotjar in the behavioral analytics arena.Host Stephen Lowisz sits down with Eddie to explore what it takes to thrive in a crowded market with limited resources. They unpack Mouseflow’s innovative strategies for standing out, from turning raw data into actionable insights to leveraging friction scores to optimize user experiences. Eddie dives deep into conversion rate optimization (CRO), explains the power of knowing your traffic sources, and reveals how to balance technological automation with good old-fashioned human decision-making.You'll also hear about Eddie’s approach to testing and refining ad creatives, building meaningful engagement with UGC-style content, and understanding why some analytics platforms slow you down while others take your performance to the next level.Whether you're a marketing professional looking to improve your efforts or a growth strategist seeking fresh ideas in paid acquisition, data analytics, or competitive positioning, this episode is packed with valuable takeaways. Eddie’s candid storytelling and practical tips make it a must-listen for anyone looking to up their growth game.Get ready to rethink how you approach marketing in competitive spaces.

Welcome to GTM Secrets, the no-nonsense podcast where host Stephen Lowisz dives deep into the strategies, challenges, and insights that shape the world of go-to-market success.This episode features a candid conversation with Miranda Follis, a seasoned government marketing expert and product marketer with over a decade of experience. Together, Stephen and Miranda dissect the complexities of government procurement, the grueling sales cycles, and the art of positioning technical solutions for non-technical decision-makers.Miranda shares invaluable insights into how she balances marketing and sales in a highly niche market, why trusting relationships are non-negotiable for success, and how adaptability can be the make-or-break factor in any marketing strategy. With real-world examples, metrics that matter, and actionable advice, this conversation is a masterclass in tackling tough markets with confidence.If you’re a marketing, sales, or product management professional looking to sharpen your strategy, this episode delivers bold insights wrapped in an engaging, no-frills discussion. Tune in and uncover the secrets to navigating even the most daunting go-to-market landscapes.

Join Stephen Lowisz as he dives deep into the world of demand generation with industry expert Rob Testa. Rob brings a unique perspective from his dual roles as a demand gen leader at Samsung SDS and the founder of his own small business, RKT MKTG. The conversation untangles the intricacies of bridging the gap between marketing and sales, crafting effective account-based marketing (ABM) strategies, and leveraging AI-powered tools to supercharge campaigns.Whether you’re navigating the challenges of taking a new product to market, operating in B2B or B2C spaces, or looking for practical insights to make your go-to-market strategy more intelligent, this episode delivers actionable tips and real-world examples. Discover how to align internal teams, identify your ideal customer profile, and maximize your marketing efforts—even on a tight budget.Ideal for marketers, sales professionals, and business leaders keen on building demand and driving growth, this episode equips you with strategies you can start implementing today. Don’t miss this engaging and informative conversation tailored to help you stay ahead in the competitive world of go-to-market planning.

What does it take to master the art of enterprise sales? On this episode of GTM Secrets, host Stephen Lowisz sits down with James Chin, Director of Enterprise Sales at MaintainX, to uncover the strategies, challenges, and triumphs behind closing complex, high-stakes deals. With over 500 employees and a dedicated enterprise sales team, MaintainX is making waves in asset management—and James is leading the charge.Listen as James shares how his career in sales is more like a game of chess, requiring strategic thinking and a consultative approach to solve customer challenges. Explore the emotional highs and lows of the field, the critical role of outbound sales, and why aligning sellers to the right sales motion is essential for success. James also dives into his demand generation playbook, from leveraging community engagement to hosting grassroots events like Twilio Talks, which blossomed into a formal marketing powerhouse.This episode is packed with actionable insights, including why the Challenger Sale methodology is a game-changer and how focusing on real customer value drives results. Whether you're an aspiring sales leader or a seasoned pro, this conversation offers the playbook to up your sales game. Don't miss it!

Hosted by Stephen Lowisz and featuring industry expert Ben Belcher, GTM Secrets dives deep into the world of go-to-market strategies, sales, marketing, demand generation, and the critical role of content in driving results. Stephen’s candid approach and Ben’s wealth of experience make for an insightful and actionable conversation packed with real-world strategies tailored for marketing and sales professionals.From demystifying demand generation to crafting content that converts, GTM Secrets explores the tools, tactics, and data-driven approaches that unlock growth. Learn how to create targeted campaigns, leverage intent signals, and build content frameworks that resonate with your audience. Whether you're a startup founder, a B2B marketing leader, or a sales pro, this podcast offers no-nonsense advice to improve conversions, shorten sales cycles, and accelerate results.Tune in for expert insights, practical takeaways, and a fresh perspective on crushing your company’s go-to-market goals.

Dive deep into the world of go-to-market strategies with Stephen Lowisz as he unpacks the nuances of sales, marketing, product positioning, and revenue ops. This episode features a no-holds-barred conversation with Zach from Octave, a seasoned sales expert and AI innovator. Together, they tackle the realities of modern sales, including calling out the inefficiencies of AI SDRs and discussing the evolving role of technology in building authentic connections with customers.From Zach’s unique approach to leveraging generative AI for smarter, more tailored messaging, to Stephen's bold takes on industry trends, this episode offers actionable insights for those looking to refine their go-to-market approach. Whether you’re interested in mastering better outreach, understanding how to cut through the noise, or exploring how AI can truly transform sales beyond the hype, this episode is packed with thought-provoking discussions.If you’re in sales, marketing, or revenue operations and want compelling ideas to sharpen your craft, GTM Secrets delivers the strategies and innovations you need to stay ahead.

Join Stephen Lowisz as he dives deep into the evolving world of sales development with SDR coach and expert Jack Knight. Together, they tackle some of the hottest topics in sales today, including the rumored "death" of the SDR model and why it's far from the truth. Jack shares his insights on how the traditional SDR role is being reshaped by AI and technology, introducing the concept of a "cyborg" SDR—human reps empowered by specialized tools and streamlined processes. Discover why cold calling still reigns supreme in sales engagement and why outdated methods like researching LinkedIn profiles need to be left behind. Jack and Stephen also discuss the pros and cons of intent data, transparency in sales outreach, and why building relationships is always more effective than relying solely on automation. Perhaps most inspiring is Jack's unconventional approach to hiring and coaching SDRs. Learn how he helps people from non-traditional backgrounds—like door-to-door and car sales—transition into tech sales by focusing on hunger, drive, and coachability over experience. If you're in sales, marketing, or just passionate about go-to-market strategies, this episode is packed with actionable insights and fresh perspectives that you won’t want to miss. Key Topics: How AI is reshaping, not replacing, the SDR role Why cold calling outperforms email and LinkedIn in 2025 The truth about intent signals and how to use them effectively Jack's success secrets for finding and developing SDR talent The power of transparency and resonation over personalization in sales outreach Whether you're a sales leader, marketer, or aspiring SDR, this conversation is here to uplift your strategy and energize your sales approach! Listen now.