Grow Your Clinic

Is an AI receptionist worth it for your clinic?First month FREE : https://www.aevaai.com/?fpr=clinic-masteryPhysioWest took a quick snapshot of their phones and found they were missing around 10 calls a day where the patient didn’t leave a voicemail. So how much money are your missed calls costing you?Jack and Bec sit down with Chris Baxter, founder of Aeva AI, to get into it properly. How many calls are clinics really missing, what could that be worth, and is an AI receptionist the answer or just another thing to worry about? Along the way they cover older patients and AI, Bec’s turnaround from “absolutely not” to trialling it at PhysioWest, what happens to your reception team, and the cost question every clinic owner asks.If you’ve ever wondered what your phone line is really costing you, this one gives you the numbers and the questions to ask.In This Episode You’ll Learn: 📞 How many calls clinics are really missing, and what that could be worth 🧮 The simple calculation Chris uses to put a dollar figure on your missed calls 🤝 How Bec went from “absolutely not” to a hybrid human and AI front desk 🧩 How to start small, and the messy setup mistake that trips clinics up 👩‍💼 What your reception team does once AI picks up the phone 💰 How to think about the cost of an AI receptionist against the returnResources:►Try Aeva free for your first month - mention Clinic Mastery when you sign up or book a demo: https://www.aevaai.com/?fpr=clinic-mastery ►Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ ►Clinic Mastery Trusted Partners: https://partners.clinicmastery.com/trusted-by.htmlVisit us:►http://www.clinicmastery.com ►https://www.instagram.com/clinicmastery/ ►http://facebook.com/clinicmastery If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTuWatch on YouTube - https://www.youtube.com/@clinicmasteryWe appreciate your support and feedback!

New grad physio @thecuriousphysioproject posted a reel saying commission-based pay structures and rebooking rates as KPIs give her the ethical ick - and it got over a hundred comments from allied health pros! So we’ve sat down to unpack it.If your pay is tied to how many times you rebook a patient - how can you be sure your motives are pure? It’s a fair question, and Ben, Jack and Bec have a lot to say about it.Because the way you think about pay says a lot more about how you treat patients than you might think.In This Episode You’ll Learn: 💬 How to respond to your internal ethical ick - and your team member’s 💰 Bec’s framework for understanding a new team member’s relationship with money 🎯 Why the goal of healthcare is effective outcomes 📊 What your rebooking rate is actually telling you about clinical excellence ⚖️ How to account for bias in commission structures without throwing them out 🗣️ Why seeking to understand is of utmost importance as a leaderResources:►Hats off to Ariel for opening up such a great topic! Follow her at @thecuriousphysioproject and thecuriousphysios.circle.so►Check out the full IG post here   ►Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ ►Clinic Mastery Trusted Partners: https://partners.clinicmastery.com/trusted-by.htmlVisit us:►http://www.clinicmastery.com ►https://www.instagram.com/clinicmastery/ ►http://facebook.com/clinicmastery If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTuWatch on YouTube - https://www.youtube.com/@clinicmasteryWe appreciate your support and feedback!

Culture doesn’t just disappear overnight - but if you’re not actively protecting it as you grow, you might look up one day and not recognise the team you’ve built.In this episode of the Grow Your Clinic podcast, Ben Lynch and Jack O’Brien dig into one of the most common concerns they hear from growing clinic owners - how do you hold onto the thing that made your clinic great in the first place? They unpack why culture loss is never accidental, what the standards you walk past are actually communicating to your team, and how recruitment is your single most powerful cultural tool. Jack introduces the “would you add them to the group chat?” litmus test, Ben shares the Warren Buffett hit piece exercise that surfaced the anti-values at a CM Noosa retreat, and they close with a reframe that every clinic owner carrying some fear about their team culture needs to hear - fear is a signal for action, not a reason to freeze.If your clinic is growing and you’re worried about losing what makes it special, this episode gives you the framework to protect it.In This Episode You’ll Learn: 🏛️ Why culture loss is never accidental - and what’s actually causing it 📏 How the standards you walk past become the new standards for your whole team 🤝 Why recruitment is your most powerful cultural tool - and how to use it 💬 The group chat litmus test that reveals whether someone is truly culture-add ✍️ The Warren Buffett hit piece exercise that surfaces your clinic’s anti-values 😨 Why fear about your culture is a signal to act - not a reason to freezeResources:►Need to systemise your clinic? Start your free trial of Allie! ►Clinic Mastery Trusted PartnersVisit us:►http://www.clinicmastery.com ►https://www.instagram.com/clinicmastery/ ►http://facebook.com/clinicmastery If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTuWatch on YouTube - https://www.youtube.com/@clinicmasteryWe appreciate your support and feedback!

What if the secret to standing out in a crowded clinic market had nothing to do with your clinical skills - and everything to do with a cup of tea?In this episode of the Grow Your Clinic podcast, Jack O'Brien and Bec Clare are joined by Clinic Mastery co-founder Daniel Gibbs for a conversation about client experience, differentiation and the mindset shifts that separate clinics people talk about from ones they forget. Dan shares the origin story of Posture Podiatry - surrounded by 16 competitors within two kilometres - and how borrowing from hospitality led to Telstra Business Awards, dinner table conversations and ultimately the birth of Clinic Mastery. Bec talks through how PhysioWest designs their physical space to remove every barrier between a new client and a booking. And Daniel lands one of the most thought-provoking questions in the episode - if you knew it was going to work, would you do it? Because the fear isn't in the action - it's in the uncertainty.In This Episode You'll Learn: ☕ How a herbal tea and a foot bath turned into a Telstra Business Award and a coaching company 🏆 Why going through the awards process is more valuable than winning 😊 How to craft a first impression experience that builds rapport before you say a word 🤝 Why your competitors are actually your colleagues - and the abundance mindset that changes everything ❓ The one question Daniel asks clinic owners who are scared to take action 📣 Why dinner table conversations are the ultimate marketing goal for your clinicResources:►Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ ►Clinic Mastery Trusted Partners: https://partners.clinicmastery.com/trusted-by.htmlVisit us:►http://www.clinicmastery.com ►https://www.instagram.com/clinicmastery/ ►http://facebook.com/clinicmasteryIf you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTuWatch on YouTube - https://www.youtube.com/@clinicmasteryWe appreciate your support and feedback!

The content that goes viral is rarely the content that fills your books - and in this episode, Jack and Mic make a compelling case for why that's actually good news for clinic owners.In this episode of the Grow Your Clinic podcast, Jack O'Brien and Mic Rizk cover a lot of ground - from why Alex Hormozi's highest reaching videos generated the least business, to what the Penrith Panthers do behind the goalposts that your clinic team could learn from. They get into the unpolished content strategy that's actually converting to patients right now, why trust has to be earned and can't be faked online, how vulnerability is the most underused leadership tool in allied health, and what Mic is doing to prepare his clinics for a tougher economic environment.A wide-ranging, honest and practical episode with two clinic owners who are in the thick of it.In This Episode You'll Learn: 📱 Why the most viral content generates the least business - and what actually converts 🎯 How to create niche content that speaks directly to your patient avatar 🤝 Why trust has to be earned - and the behaviours that build it online and in clinic 😤 How vulnerability makes you a stronger clinic owner and leader 💰 How Mic is thinking about the economy, award changes and what comes nextResources: ►Clinic Mastery Trusted Partners: https://partners.clinicmastery.com/trusted-by.htmlNeed to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/Visit us:►http://www.clinicmastery.com ►https://www.instagram.com/clinicmastery/ ►http://facebook.com/clinicmasteryIf you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTuWatch on YouTube - https://www.youtube.com/@clinicmasteryWe appreciate your support and feedback!

Fifteen years as a physio, seven of them in the public hospital system, a side hustle online course, and a Coke can business at school - Caleb is not your average clinic owner.In this episode of the Grow Your Clinic podcast, Jack O'Brien sits down with Caleb Gray, founder of Click Physiotherapy in North Brisbane, to unpack one of the most honest and practical clinic origin stories we've heard on the show. Caleb shares why he'd tell new grads to stop worrying about burnout and start worrying about not learning fast enough, how a mentorship with a chiropractor gave him a 50 to 1 return on investment, and why he built an online Achilles Academy course before he ever opened a clinic door. He also gets real about the hire quickly, fire quickly philosophy, what the vision of five clinics in five years actually looks like, and why his clinic's slogan - hope through movement - isn't just marketing copy, it's the whole point.If you're thinking about starting a clinic or in the thick of building one, Caleb's story is the kind that makes you want to get back to work.In This Episode You'll Learn: 🎓 Why Caleb says new grads shouldn't fear burnout 💡 How building an online course before opening a clinic set him up for success 📈 The 50 to 1 ROI Caleb got from a single mentoring relationship 🤝 How to get the most out of a mentorship with CM ⚡ The hire quickly, fire quickly philosophy and what it actually looks like in practice 🎯 Why Caleb says marketing is the single most important skill a clinic owner can buildResources:►Clinic Mastery Trusted Partners: https://partners.clinicmastery.com/trusted-by.html ►Click Physiotherapy: https://www.clickphysiotherapy.com.au ►Caleb Gray on Instagram: https://www.instagram.com/clickphysiotherapyNeed to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/Visit us:►http://www.clinicmastery.com ►https://www.instagram.com/clinicmastery/ ►http://facebook.com/clinicmasteryIf you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTuWatch on YouTube - https://www.youtube.com/@clinicmasteryWe appreciate your support and feedback!

What does it actually mean to take a risk in your clinic - and how do you know if the risk you're avoiding is actually the bigger danger?In this episode of the Grow Your Clinic podcast, Ben Lynch, Mic Rizk and Jack O'Brien continue the thread from episode 381 - Is Owning A Clinic Still Worth It? - and push deeper into the risk side of the equation. Mic reveals why he actually considers himself a low-risk investor despite what everyone around him thinks, and shares the story of a one-hour conversation with a seasoned advisor that he and his business partner walked away from laughing - because they knew it was worth a million dollars. Jack introduces the concept of asymmetric risk, Ben unpacks opportunity cost, and Mic drops the line that might sting a little: your business is not special. They close out with a teaser on business partnerships - what makes them work, what makes them fall apart, and why solo operators might actually have the upper hand.If you've ever talked yourself out of an investment because it felt too risky, this episode will change the way you think about it.In This Episode You'll Learn: 🎲 Why Mic considers himself a low-risk investor - and why your perception of risk might be wrong 💰 The asymmetric risk framework Jack uses to assess every big decision 🤝 Why great advisors are your single best risk mitigation strategy 😬 The ego trap that stops clinic owners from taking good advice 🌱 Why comfortable clinics are more at risk than growing ones - and what to do about it 👥 How to think about business partnerships as a de-risking strategyResources:► Clinic Mastery Trusted Partners: https://partners.clinicmastery.com/trusted-by.htmlNeed to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/Visit us:►http://www.clinicmastery.com ►https://www.instagram.com/clinicmastery/ ►http://facebook.com/clinicmasteryIf you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTuWatch on YouTube - https://www.youtube.com/@clinicmasteryWe appreciate your support and feedback!

Every clinic owner has systems somewhere - scattered across drives, buried in inboxes, or still living in their head. The real problem isn't creating them. It's getting your team to actually use them.In this episode of the Grow Your Clinic podcast, Ben Lynch sits down with Bec Clare and Jack O'Brien to unpack how to build a clinic that doesn't rely on you to answer every question. Bec takes us inside PhysioWest's Allie account in a live screen share - showing exactly how she's structured her onboarding playbooks, segmented resources by team role, and drip-fed content to new starters so they're not overwhelmed on day one. Jack shares why he'd start every systemisation effort with revenue-generating processes first, and introduces the idea of Allie as your practitioner management software - not just a document library. And Bec drops the mindset shift that changes everything: document versus create. Instead of carving out hours to write the perfect policy, just hit record next time you do the task.If your clinic runs on you, this episode shows you how to start changing that - one system at a time.In This Episode You'll Learn: 🧠 Why getting your team to use systems is the real problem - not creating them 📹 Bec's document versus create method that turns any task into a system in minutes 🚪 The two-way door decision framework that empowers your team to build alongside you 📱 Inside PhysioWest's Allie account - a live look at how Bec has structured her playbooks 📊 Why Allie is your practitioner management software - not just a document folder 🎯 Where Jack says to start - and why revenue-generating systems come firstNeed to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/Visit us:►http://www.clinicmastery.com ►https://www.instagram.com/clinicmastery/ ►http://facebook.com/clinicmasteryIf you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTuWatch on YouTube - https://www.youtube.com/@clinicmasteryWe appreciate your support and feedback!

Every clinic owner asks it at some point - sometimes quietly, sometimes in a full-blown crisis. Is this actually still worth it?In this episode of the Grow Your Clinic podcast, Ben Lynch sits down with Mic Rizk and Jack O'Brien to tackle one of the most important and most honest questions in clinic ownership. Mic shares the four dimensions he uses to measure whether clinic ownership is working - time, money, freedom and meaning - and the 12-month rule he gives himself before making any big decision in a trough. They get into what's really driving the current wave of clinic owners wanting to sell, why selling is rarely the solution to the actual problem, and how to use fear-setting to realise the downside isn't as catastrophic as it feels. Ben shares the story of Jenny, a member who couldn't walk into her own clinic without a panic attack - and where she is now. And Mic offers his practical treatment plan for getting out of a trough, starting with your calendar next week.If you've ever quietly wondered whether it's all worth it, this one is for you.In This Episode You'll Learn: ⚖️ The four dimensions of worthwhile - and why you probably don't need all four right now 📉 Why the trough is the worst time to make a big decision - and what to do instead 😨 How to use fear-setting to realise the downside isn't as bad as you think 🔄 Why selling your clinic is rarely the solution to the actual problem 📅 Mic's practical treatment plan - starting with your calendar next week 💡 What to do when you've drifted so far from your why that you can't find your way backNeed to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/Visit us:►http://www.clinicmastery.com ►https://www.instagram.com/clinicmastery/ ►http://facebook.com/clinicmasteryIf you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTuWatch on YouTube - https://www.youtube.com/@clinicmasteryWe appreciate your support and feedback!

Six weeks overseas, three resignations while away, and a team of 30 holding the fort - Bec Clare is back on the pod and she's got a lot to share.In this episode of the Grow Your Clinic podcast, Ben Lynch sits down with Bec Clare and Jack O'Brien to unpack what it actually takes to step away from your clinic without everything falling apart. Bec shares how she prepares her team in the week before leave so they're already leading before she even boards the plane, how she set up a single WhatsApp channel as her only point of contact while away, and how she stayed calm - mostly - when three resignations landed in quick succession while she was sitting poolside in Vietnam. Jack adds his NIFO principle - nose in, fingers out - and Ben shares why he doesn't have Slack on his phone at all. Whether you're dreaming of a week off or trying to build toward something bigger, this episode gives you a practical, honest roadmap for getting there.In This Episode You'll Learn: ✈️ How to prepare your team in the week before you leave so they're already leading 📱 Bec's WhatsApp channel approach - the one contact rule that gives her genuine peace of mind 😤 How Bec stayed calm when three resignations landed while she was overseas 🔄 The two R's framework for handling resignations - retain or risk? 🌱 Why starting with long weekends is the smartest way to build toward bigger leave 💡 Why taking a holiday is one of the best things you can do for your businessNeed to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/Visit us:►http://www.clinicmastery.com ►https://www.instagram.com/clinicmastery/ ►http://facebook.com/clinicmasteryIf you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on:iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTuWatch on YouTube - https://www.youtube.com/@clinicmasteryWe appreciate your support and feedback!