Groundswell Origins Podcast

Originally Aired on the Author Hour Podcast Scott A. Martin breakd down the main outline of the Book Groundswell: The Unseen Wave of Business Growth.  Breaking down the Groundswell Growth Framework: Build | Give | Grow | Transform  🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙  🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. ' 🌺 Subscribe to the podcast on your favorite platform 👇 https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube 🌺 Follow Scott Martin👇 https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter

🎙️In this episode, we have Rob Bell 🚀 Follow your own vision and creative process - Rob Bell shares how he leaned into following his own inner voice to create what he wanted - and how this transformed his process. By scratching his own itch by writing "where'd you park your spaceship" and integrating another artist interests - he has found a deeper sense of fulfillment and joy in the creative process Exploring the intersection of spirituality and business as Rob shares his experience transitioning from pastor to a diverse range of creative pursuits.  The significance of presence in relationships and uncover the power of storytelling, art, and novel writing as vehicles for creativity. Discover the themes of unity, processing grief, and embracing risk for growth and innovation. Gain valuable insights into life's deeper questions and the human experience. 🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙  🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. ' 🌺 Subscribe to the podcast on your favorite platform 👇 https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube 🌺 Follow Scott Martin👇 https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter 🌺 Follow Rob Bell👇 https://robbell.com/ https://www.facebook.com/realrobbell https://twitter.com/realrobbell https://instagram.com/realrobbell Rob Bells Book! https://www.amazon.ca/Whered-Park-Your-Spaceship-Interplanetary/dp/B0CC4GK65Z    

🎙️In this episode, we're joined by Rand Fishkin 🚀 , a leading figure in digital marketing. Rand highlighting his expertise in the industry. They cover the evolving landscape of digital marketing, SEO, and the impact of AI. Fishkin challenges the common belief in AI's immediate transformative role in Google's search operations, emphasizing other influential factors. The discussion explores attribution data loss, AI's role in search experiences, and the future of marketing strategies in an AI-integrated world.  🤖 Fishkin shares insights on challenges like zero-click searches and the dominance of large corporations in Google's results. Personal anecdotes and professional experiences enrich the conversation, providing a deeper understanding of strategic considerations for navigating the digital marketing landscape. 🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙 🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.  🌺 Subscribe to the podcast on your favorite platform 👇 https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube 🌺 Follow Scott Martin👇 https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter 🌺 Follow Rand Fishkin👇 https://www.linkedin.com/in/randfishkin/ https://snackbarstudio.com/ https://twitter.com/randfish https://www.facebook.com/rand.fishkin/

  In this episode of the Groundswell Origins Podcast 🎙️ we have Jason Feifer, the editor of Entrepreneur magazine. We navigate the ever-changing landscape of entrepreneurship and its intriguing intersection with the creator economy. Jason Feifer provides valuable insights into the current state of entrepreneurialism, shedding light on how the era of AI is intricately woven into this dynamic tapestry.   Jason delves🤿 into the transformative nature of media and content creation, emphasizing the pivotal role of content in cultivating relationships and trust within the digital landscape. He underscores the significance of adaptation and change in the trajectory of any successful entrepreneurial journey, particularly in the context of how technology has streamlined the process of business creation.   🌺 We delve into emotional facets and challenges inherent in entrepreneurship. Jason offers a compelling perspective on the demanding and isolating nature of building something from the ground up, underscoring the necessity for a robust sense of community founded on shared experiences and stories🌊 . Whether you're an entrepreneur seeking fresh insights and perspective shifts or simply intrigued by the evolving currents of work and business, this episode promises a wealth of knowledge and inspiration.   🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙   🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. 🌺 Subscribe to the podcast on your favorite platform 👇  https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube   🌺 Follow Scott Martin👇  https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter 🌺 Follow Jason Feifer👇 https://www.jasonfeifer.com/ https://www.instagram.com/heyfeifer/ https://www.linkedin.com/in/jason-feifer-b04543a/ https://twitter.com/heyfeifer https://www.facebook.com/jasonfeifer  

In an age of attention and authority getting your voice heard and understood is paramount. This weeks guest is Renee Warren, a seasoned expert in Public Relations (PR), understands the importance of authority with personal brands and shares how to be known and create impact.  PR is a strategy that requires thinking longer term. Renee and I dive into the truth around what is required and the time it takes to build a authoritative personal brand.  Marketing has never been easier yet getting attention is getting harder. Renee shares how to effectively get traction with your audience and the power of PR vs content where you become the visible expert in your category.  One of the exciting approaches is podcasting 🎙️ and how to create visibility with your voice and become a sought after guest on other peoples podcasts. In fact we share how she got my attention with her own marketing to become a guest on my show.    This is the most practical discussion I have had about creating visibility for your personal brand with the most sought after content... PR.  🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙 🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. 🌺 Subscribe to the podcast on your favorite platform 👇  https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube 🌺 Follow Scott Martin👇 https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter 🌺 Follow Renee Warren👇 https://www.instagram.com/renee_warren/?hl=en https://www.reneewarren.com/ https://www.wewildwomen.com/  

🌿 Join Chris Young as he reveals the importance of values with brands.🌍 Chris explains how Walmart embraces a triple bottom line mentality, focusing on 💰 profits, 🌱 environmental issues, and 👫 employees. Get insights into their efforts to make a positive impact, from renewable energy initiatives to transparency and goal-setting. 🌟 Tune in to this thought-provoking podcast to explore the intersection of business, sustainability, and ethics. 🎙️  👨‍🏫 For the past two decades, Dr. Chris Young has dedicated his career to academia, teaching courses and delving into subjects such as ethics, economics, business, and policy at the university level. 📚 With expertise spanning finance, economics, and ethics, Chris is a recognized testifying expert often called upon for trials at both state and federal levels. ⚖️ Beyond the courtroom, Chris spends his time contemplating and writing about ethical, business, and public policy matters. 🤔 Holding a Ph.D., MBA, and BFA in political economics, finance and accounting, and fine arts, respectively, he continues his scholarly pursuits in psychology, neuroscience, and theology.  🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙 🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. 🌺 Subscribe to the podcast on your favorite platform 👇 https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube 🌺 Follow Scott Martin👇 https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter 🌺 Follow Christopher Young👇 https://drchrisyoung.com/  https://www.linkedin.com/in/christopherwyoung/ EMAIL: [email protected]  

🌺 This week's guest is Sunny Dublick! Sunny is an outstanding brand strategist who passionately advocates for the seamless fusion of art and science in shaping compelling brands.👇 Sunny generously shares her unique journey, transitioning from what she humorously dubs an 'accidental entrepreneur' to evolving into a seasoned brand strategist. We deep dive into the pivotal role of brand strategy and marketing in the ever-evolving landscape of contemporary business. Sunny underscores the paramount importance of creativity, meticulous research, and genuine human connections within the realm of branding and marketing. The profound impacts of artificial intelligence on branding, delving into potential implications for the future. However, we maintain a steadfast belief that, despite technological advancements, the heart of any brand should always be anchored in human creativity and strategic thinking.  Whether you're an entrepreneur, a marketer, or simply someone fascinated by the intricate world of branding, this episode guarantees to provide a wealth of knowledge and ample food for thought. Join us for an eye-opening discussion on branding, marketing, and the fascinating intersection of creativity and strategy in the business landscape. 🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙 🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. 🌺 Subscribe to the podcast on your favorite platform 👇 https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube  🌺 Follow Scott Martin👇 https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter  ❤️ Follow Sunny Dublick👇 https://sunnydublick.com/ https://www.linkedin.com/in/sunnydublick/ https://www.facebook.com/sdublickmarketing/ 🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺 Get your Copy 👇 🌺Groundswell: The Unseen Wave of Business Growth https://gswl.fm/kindlebook Join the Inner Circle ⭕️ with other impact creators / soulpreneurs / mindful marketers and forward thinking founders in a exclusive community 👇 🌺 Groundswell Inner Circle: https://gswl.fm/innercircle  #marketing #ai #marketingpodcast #podcast #marketingstrategy #branding 

🌺 In this episode our guest expert Is the witty, social media strategist, and esteemed author Annie Schiffmann who simplifies social media sustainably. 👇 A common feeling among marketers, creators and, entrepreneurs is that social media is hard, and overwhelming. This episode is a deep dive 🤿 into her distinctive approach that is designed around your strengths. Annie shares her framework for strategically deploying social media, and details examples from her book 'Simple Social Media.' On how to scale meaningful growth elegantly. Annie unfolds the narrative of her unexpected transition from an improv comic to a social media marketing expert, unveiling the structured yet clever methodology that she has created and deployed with clients. It's simple and impactful. Through a thoughtful discussion, she reveals her strategies for crafting valuable and engaging content that resonates authentically with diverse audiences. Key topics explored encompass content repurposing, the pivotal role of interactivity and engagement, the efficiency of scheduling tools in automating posts, and the art of setting one's content apart through a unique brand voice. Annie also imparts practical insights into the advantages of collaboration and maintaining a sustainable rhythm in social media activities to prevent the onset of overwhelm.  🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙 🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. 🌺 Subscribe to the podcast on your favorite platform 👇 https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube 🌺 Follow Scott Martin👇 https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter ❤️ Follow Annie Schiffman👇 https://www.annieschiffmann.com/ https://www.linkedin.com/in/annieschiffmann/ https://www.instagram.com/annieschiffmann/  🔥 Annie's Book!👇 https://www.simplesocialmediabook.com/   Get your Copy 👇 Groundswell: The Unseen Wave of Business Growth https://gswl.fm/kindlebook Join the Inner Circle ⭕️ with other impact creators / soulpreneurs / mindful marketers and forward thinking founders in a exclusive community 👇   Groundswell Inner Circle: https://gswl.fm/innercircle  #marketing #podcast #marketingpodcast #socialmedia #socialmediamarketing 

In this episode featuring Maja Voje, a distinguished author specializing in Go-To-Market (GTM) strategies. Maja delves into pivotal topics such as the indispensable role of product-market fit, the significance of meticulous customer research, navigating the intricacies of diverse market segments, and the paramount focus on delivering tangible value to clients. Maja sheds light on the potency of the "beachhead strategy" and underscores the critical nature of real-world trials to ascertain the 'willingness to pay' for innovative offerings. Notably, she advocates for capitalizing on existing demand rather than venturing into the challenging task of creating new demand. Also Maja underscores the essentiality of preserving customer trust as a cornerstone for any thriving business.Lets Paddle in. "Whenever possible, if the competitive landscape is not too broad, I would go with demand capture first." – Maja Voje    The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.   Subscribe to the podcast on your favorite platform https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube   Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter   Follow Maja Voje https://majavoje.com/ https://www.instagram.com/maja.voje/ https://www.linkedin.com/in/majavoje/ https://x.com/majavojehttps://www.udemy.com/user/majavoje2/   Buy the Book, Groundswell: The Unseen Wave of Business Growth https://gswl.fm/kindlebook Join other impact creators in the Inner Circle https://gswl.fm/innercircle  

Get ready for an enlightening podcast episode featuring Paco Underhill, the author of "How We Eat.","What Woman Want", and "Call of the Mall." As a leading expert in consumer behavior, Underhill has transformed our understanding of how people interact with products and spaces. Tune in as we explore his insights into consumer habits, backed by a wealth of research and real-world observations. Don't miss this chance to gain valuable perspectives from Paco Underhill on decoding the intricacies of consumer behavior. "Why aren't we changing the music to be able to match the demographics of who's in the store?" Paco, seasoned expert in consumer behavior, offers a unique perspective on store design and its impact on customer experience. Delving into the intricacies of how individuals navigate retail spaces, our guest emphasizes the significance of the decompression zone—a crucial element that defines the transition from the exterior to the interior of a store. By keenly observing customers adjusting their walking speed, peripheral vision, and adapting to changing light, our expert sheds light on the valuable insights derived from this initial store entry phase. Moreover, a thought-provoking concept regarding office and store layouts, where the location of desks reveals organizational hierarchies, with CEOs often situated farthest from the front door. This podcast episode promises to be a thought-stirring exploration into the subtle yet impactful aspects of consumer behavior and spatial design.   "If you walk into an office building, Or you walk into a store and you find the desk farthest away from the front door. That's where the person in charge sits."   The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. Subscribe to the podcast on your favorite platform https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter Follow Paco Underhilll https://pacounderhill.com/ https://www.linkedin.com/in/pacounderhill/ https://x.com/PacoUnderhill1 Buy one of Paco's Books! https://www.amazon.com/stores/author/B001IQZ6EU Buy the Book, Groundswell: The Unseen Wave of Business Growth https://gswl.fm/kindlebook Join other impact creators in the Inner Circle https://gswl.fm/innercircle