How Brain Science Drives Business with Laura Beavin-Yates

If you’re in New York City or are planning a visit before January 5, 2025, you’re going to want to head to the Music Box Theatre to see Suffs The Musical. Get your tickets now at https://suffsmusical.com/   On this episode of Girlboss Radio, Avery chats with Dayna Isom Johnson, Etsy's resident trend expert. If that job sounds really cool, that's because it is. Dayna spends her days interpreting data and trend insights and talking about creativity to uplift and promote Etsy's 5.4 million makers. She makes frequent TV appearances and talks to the media about emerging design trends. Yup, she knew about cottagecore way before the rest of us did. Dayna did not apply for the job she has now—but she created it by zeroing in on what she loved to do and asking Etsy's leadership to create a role that fit her talent and excitement.  Avery and Dayna talked about the unusual way Dayna figured out her dream job, how to tell if a company will be a great place to work from the interview stage, and play a special round of In or Out: Design Trends Edition. 🤝 Keep up with Dayna here: https://www.instagram.com/daynaisomjohnson/ 📈 Check out Dayna’s Etsy picks here: https://www.etsy.com/featured/dayna  💌 Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe 📷 Follow us on Instagram: https://www.instagram.com/girlbossrally/   💻 Watch this episode on YouTube: https://www.youtube.com/girlboss   💼 Find your dream job or post open roles: https://jobs.girlboss.com/   📚 Did you know Girlboss has courses? Check them out here: https://course.girlboss.com/collections Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is brought to you by SIX. 👋 If you’re in New York City or are planning a visit before January 5, 2025, you’re going to want to head to the Music Box Theatre to see Suffs The Musical. Get your tickets now at https://suffsmusical.com/   What if you could measure and improve your emotional fitness—just like you track steps or workouts? Emotions play a powerful role in shaping the decisions we make, the connections we form, and the strategies that drive successful marketing. In today’s episode, we’re diving into the fascinating intersection of cognitive psychology, emotional decision-making, and customer behavior.   Laura Beavin-Yates, PhD, the Chief Marketing Officer of SIX and Immersion, shares how neurochemicals like dopamine and oxytocin shape our behaviors and why understanding them is so important for building emotional connections in life and business. Laura also unpacks her nonlinear career journey from academia to working with major brands like Google and P&G.   We explore the transformative power of data, emotional decision-making, and why psychological safety is the key to thriving in remote work environments. Laura introduces SIX, an app designed to help users identify moments that boost wellbeing and emotional health, offering a fresh perspective on how we can take ownership of our mental and emotional lives.   This conversation is perfect for anyone curious about how emotions drive consumer behavior, how to create meaningful connections, or how to bring more psychological safety to the workplace. 🤝 Connect with Laura on LinkedIn: https://www.linkedin.com/in/laura-beavin-yates/  📱 Learn more about SIX : https://www.izmed8trk.com/J84C5/2CTPL/   🧠 Check out Immersion here: https://www.getimmersion.com/  📷 Follow us on Instagram: https://www.instagram.com/girlbossrally/   💻 Watch this episode on YouTube: https://www.youtube.com/girlboss   💌 Subscribe to our daily newsletter: https://girlboss.com/pages/newsletter    💼 Find your dream job or post open roles: https://jobs.girlboss.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s officially goal-setting season, and what better way to kick it off than by revisiting one of our most-loved episodes? We’re bringing back our conversation with Roxie Nafousi, verified manifestation expert and bestselling author of Manifest—because if you’re dreaming big for the new year, this is the only episode you need. So, can you actually manifest your dream job (and life)? Back in 2022, our host Avery Francis wasn’t so sure. However, her conversation with Roxie completely shifted her perspective. Roxie broke it all down: manifestation isn’t about crossing your fingers and hoping for the best. It’s about showing up with hard work, clear intention, and a dose of positivity. This episode shares tangible steps and practical tips to bring more intention into your life. Don’t wait for January 1st—start setting those goals today and discover how to manifest your way into the career (and life!) of your dreams. ✨Learn more about Roxie’s books here: https://roxienafousi.com/books/manifest/  🧡 Follow Roxie on Instagram: https://www.instagram.com/roxienafousi/?hl=en  💌 Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe 📷 Follow us on Instagram: https://www.instagram.com/girlbossrally/   💻 Watch this episode on YouTube: https://www.youtube.com/girlboss   💼 Find your dream job or post open roles: https://jobs.girlboss.com/   📚 Did you know Girlboss has courses? Check them out here: https://course.girlboss.com/collections Learn more about your ad choices. Visit megaphone.fm/adchoices

👋 If you’re in New York City or are planning a visit before January 5, 2025, you’re going to want to head to the Music Box Theatre to see Suffs The Musical. Get your tickets now at https://suffsmusical.com/   Money talk can feel awkward, but today’s guest is here to change that. Claire Wasserman, the founder of Ladies Get Paid, teaches us exactly how women can navigate salary negotiations with confidence—no more sweaty palms or second-guessing. Avery and Claire first dive into the wage gap and discuss why salary negotiation is a skill every woman needs. From researching compensation (hint: it’s more than just Glassdoor) to documenting your wins and understanding the full scope of benefits, Claire offers actionable strategies to help you advocate for yourself at work like a pro. She also breaks down the role of HR in salary discussions and offers tips on building workplace allies to support your professional growth. Pro tip: likability does matter in negotiations—but so does timing, preparation, and knowing what not to say.  Plus, Claire gives us her real thoughts on viral career advice—like the idea of “being delusional” in your asks—and advocates for a grounded, research-based approach that leads to real results. Whether you’re gearing up for a performance review, planning your next big career move, or simply looking to feel more confident at work, this episode is packed with insights and strategies to help you own your worth.   ⭐ Connect with Claire on LinkedIn: https://www.linkedin.com/in/clairewasserman/  🤑 Work with Claire here: http://coachmeclaire.com/  💸 Negotiate your salary like a pro: https://ladiesgetpaid.carrd.co/  💌 Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe 📷 Follow us on Instagram: https://www.instagram.com/girlbossrally/   💻 Watch this episode on YouTube: https://www.youtube.com/girlboss   💼 Find your dream job or post open roles: https://jobs.girlboss.com/   📚 Did you know Girlboss has courses? Check them out here: https://course.girlboss.com/collections Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is brought to you by HigherDOSE.  Get 20% off sitewide at HigherDOSE.com with the code GIRLBOSS20—excluding bundles and subscriptions. If you spend over $500, you’ll get an exclusive gift with your purchase. But don’t wait too long—this offer ends on December 7, 2024. One last thing: If you’re in New York City or are planning a visit before January 5, 2025, you’re going to want to head to the Music Box Theatre to see Suffs The Musical. Get your tickets now at https://suffsmusical.com/   What if you could hack your happiness? Lauren Berlingeri, the co-founder of HigherDOSE, will teach you how in this episode.  The certified holistic nutritionist and health coach shares her journey behind the wellness brand that’s changing how we think about self-care. Lauren and Avery get real about the science of “happy chemicals”—dopamine, oxytocin, serotonin, and endorphins (yep, that’s where the name HigherDOSE comes from!). They break down what these mood-boosters are, why they matter, and how to “microdose” them in your daily life.  Spoiler alert: quick fixes, like that pre-girls’-night-out glass of wine, might feel good in the moment but real, sustainable joy? That takes some mindful magic (don’t worry—Lauren will give you the cheat codes). From the healing power of infrared technology to transitioning between masculine and feminine energies, Lauren shares her tips for balancing her busy schedule as a CEO and a mom of twins while prioritizing her own wellness. Yes, it’s possible! ✨Learn more about HigherDOSE here. 🌅 Follow HigherDOSE on Instagram: https://www.instagram.com/higherdose/?hl=en  🤝 Connect with Lauren on Instagram: https://www.instagram.com/laurenberlingeri/?hl=en  💌 Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe 📷 Follow us on Instagram: https://www.instagram.com/girlbossrally/   💻 Watch this episode on YouTube: https://www.youtube.com/girlboss   💼 Find your dream job or post open roles: https://jobs.girlboss.com/   📚 Did you know Girlboss has courses? Check them out here: https://course.girlboss.com/collections Resources mentioned:  🎧 Listen to Nedra Glover’s episode here: https://pod.link/1041122387/episode/42332416ae10f5272fa20702484c0f57 🎧 Listen to Adrien Bettio and Hyla Nayeri’s episode here: https://pod.link/1041122387/episode/d1fd3a39edd8488a17bf1c00c81bb578 📚 The Athena Doctrine by Michael D'Antonio and John Gerzema: https://fave.co/4eA5eMk Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is brought to you by LPGA. Don’t forget to mark your calendars for November 20, 2024—the LPGA is unveiling its 75th Anniversary schedule for the 2025 season, kicking off at the CME Group Tour Championship. Catch all the action on NBC and Golf Channel! One last thing: If you’re in New York City or are planning a visit before January 5, 2025, you’re going to want to head to the Music Box Theatre to see Suffs The Musical. Get your tickets now at https://suffsmusical.com/  Turns out, we’ve all got a lot more in common with a professional athlete than we think. Yes, you included! You’re in for a refreshingly honest look at the realities of life as a professional athlete, reminding us that self-doubt and pressure aren’t signs of weakness—they’re simply part of the journey, something we all experience, athletes or not. Avery sat down with professional golfer Lauren Coughlin, who’s been golfing since the age of seven and making a name for herself on the LPGA Tour. With two championships and eight top-10 finishes this year alone, Lauren has not only mastered the game of golf but she’s also learned invaluable lessons about discipline, resilience, and navigating the highs and lows of a competitive career. Lauren's husband even quit his full-time job this year to join her team. Avery and Lauren also talk about how golf is considered an old boys’ club where men make business deals and network, and how as a woman and first-time golfer, you can also break into these male-dominated spaces with confidence. Lauren gives us an inside understanding of how her journey in golf has shaped her mindset and work ethic, and the importance of quieting your inner critic and having a strong support system—all things we can relate to in the corporate 9-5 grind. If you’ve ever struggled with self-doubt, managing pressure, or finding ways to keep growing in your career, this episode is packed with actionable takeaways that will inspire you to keep pushing forward—whether you’re on the green or in the boardroom. 🏌️Follow Lauren on Instagram here: https://www.instagram.com/l_coughlin/ ⛳ Learn more about LPGA here: https://www.lpga.com/  💌 Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe 📷 Follow us on Instagram: https://www.instagram.com/girlbossrally/   💻 Watch this episode on YouTube: https://www.youtube.com/girlboss   💼 Find your dream job or post open roles: https://jobs.girlboss.com/   📚 Did you know Girlboss has courses? Check them out here: https://course.girlboss.com/collections Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is brought to you by EBY.  Women have been conditioned to live with discomfort—at work, at home, and even in our bras.  Julie Sukosd, the Chief Revenue Officer at EBY (which stands for Empowered By You), has set out to change that. Why? Because as she says in our conversation, if we don’t put ourselves first, then who will? Julie covers the all-so-common ways women feel uncomfortable at work, whether it’s giving or receiving feedback, advocating for ourselves, and even what we choose to put on our bodies first thing in the morning. We talk about how this impacts our personal empowerment and well-being, and how women can reclaim their self-worth and prioritize themselves once and for all.  EBY is an intimate apparel brand that is anti-metal underwire. Instead, their innovative bras offer gentle, poke-free support using a nylon thread that’s 3D printed inside a line of silicone and then coated with their signature slip-proof flocking. You no longer have to compromise your comfort! They also have a mission of helping a million women in Colombia, Nicaragua, Haiti, and India transition out of poverty and into business through micro-loans that come from every purchase. This conversation reminded us that comfort is not a luxury—it’s a necessity. 🚺 Learn more about EBY here: https://shop.join-eby.com/  👙Follow EBY on Instagram: https://www.instagram.com/joineby/  🤝 Connect with Julie on LinkedIn: https://www.linkedin.com/in/juliesukosd/  💌 Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe 📷 Follow us on Instagram: https://www.instagram.com/girlbossrally/   💻 Watch this episode on YouTube: https://www.youtube.com/girlboss   💼 Find your dream job or post open roles: https://jobs.girlboss.com/   📚 Did you know Girlboss has courses? Check them out here: https://course.girlboss.com/collections Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is brought to you by Huha.  Enjoy 20% off any regular-priced items with the discount code GIRLBOSS20. Bundle your undies for extra $$$ off: Get an additional 5% off a two-pack, 10% off a five-pack, and 15% off a seven-pack. Hurry! This code expires on November 24, 2024, at 11:59 p.m. EST. This conversation is unlike any other we’ve had on Girlboss Radio. It’s raw, it’s vulnerable, and it’s quite emotional. We talk about addiction, depression, and PTSD. If your heart is feeling up for it, we hope Alexa’s story will help you feel less alone—if not, save this for when you’re ready. If you believe you need to have it all figured out from day one, you’ll want to hear from this week’s guest, Alexa Suter, the founder of Huha, a brand of breathable, ultra-comfy underwear made from mineral and tree-derived fibers. Alexa has always felt like she was unhireable. She thought she was too emotionally unstable to sustain a 9-5 job. And this unshakeable feeling shaped her entrepreneurial journey. She never even had a full-time job and knew early on that a traditional career path was not in the cards. In this episode, Alexa shares her journey dealing with grief and its profound impact on her career, reflecting on how those challenging moments shaped her perspective as a leader. She opens up about the personal work she did to navigate her Dark Night of the Soul and the moment she made her first million—and had a mental breakdown. Through navigating hardship, she turned her experiences into fuel for her entrepreneurial spirit. Now, as the head of a multi-million dollar company, Alexa truly embodies resilience and authenticity. She shows us that embracing vulnerability can spark incredible growth and success. 🩲 Find Huha on Instagram here: https://www.instagram.com/wearhuha/  💖 Find Alexa on Instagram here: https://www.instagram.com/alexasuter/  💌 Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe 📷 Follow us on Instagram: https://www.instagram.com/girlbossrally/   💻 Watch this episode on YouTube: https://www.youtube.com/girlboss   💼 Find your dream job or post open roles: https://jobs.girlboss.com/   📚 Did you know Girlboss has courses? Check them out here: https://course.girlboss.com/collections Learn more about your ad choices. Visit megaphone.fm/adchoices

What if taking a career break was the answer to recovering from burnout, reigniting your creativity, and achieving a better work-life balance?  It was for Dani Nelson!  With over 10 years working in the marketing industry, Dani transitioned from a full-time corporate gal working at Shopify and Canadian telecommunications company TELUS to full-time entrepreneurship as a content creator, marketing consultant, and Liberty Leave™ coach, dedicated to empowering women to take their own mini-retirements and explore the world (or rediscover what lights them up outside of work). Dani shares her concept of "Liberty Leave," a term she coined to describe the transformative power of stepping away from work to recharge and reflect. During her first sabbatical, she spent six months solo traveling in Southeast Asia, and now, she’s on her second one, living in Malaga, Spain. In today’s episode, Dani recounts her own journey from a demanding corporate career to a life filled with travel and self-discovery, highlighting the often-overlooked signs of burnout that can creep into our lives. But why aren’t career breaks normalized? How will you explain that gap in your resume to future employers? And what will your family think?!   Don’t worry! Dani covers it all while offering practical advice for those considering a sabbatical. We discuss the importance of financial planning and the emotional courage it takes to embrace the unknown, no matter what stage of your career. Spoiler: You have to be risk-averse! Dani inspired us to rethink our relationship with work and to understand that rest isn’t a luxury; it’s a necessity. And 2-3 weeks of vacation per year just isn’t cutting it. Curious about how to give yourself permission to take that much-needed break? You won’t want to miss this conversation.  ✈️ Follow Dani on Instagram + TikTok: https://www.instagram.com/danicasnelson/ + https://www.tiktok.com/@danicasnelson 🗺 Learn more about Liberty Leave here: https://libertyleave.com/  📷 Follow us on Instagram: https://www.instagram.com/girlbossrally/   💻 Watch this episode on YouTube: https://www.youtube.com/girlboss   💌 Subscribe to our daily newsletter: https://girlboss.com/pages/newsletter   💼 Find your dream job or post open roles: https://jobs.girlboss.com/  📚 Did you know Girlboss has courses? Check them out here: https://course.girlboss.com/collections Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever noticed how women are often told to stay humble, downplay their achievements, and avoid sharing their successes? When we do share our wins, we’re labeled as cocky or self-obsessed. In today’s episode, we’re flipping that narrative. We explore practical ways to recognize and celebrate your successes, including effective strategies for promoting yourself online—because no, it’s not cringe to brag! Stefanie Sword-Williams, a personal branding powerhouse and founder of Fuck Being Humble, aims to encourage individuals to be unapologetically proud of their achievements, sharing tactical tips to challenge the stigma around self-promotion. Stefanie discusses her journey with self-promotion and why she is passionate about changing the conversation. We cover practical ways to celebrate your achievements, how to promote yourself online (again, it’s not cringe to brag!), and why you shouldn’t hesitate to ask friends to brag about you too. This conversation is perfect for anyone who has struggled with sharing their successes or felt hesitant to own their worth. ❤️ Follow Fuck Being Humble on Instagram: https://www.instagram.com/fbeinghumble/ 🔥 Learn more about Fuck Being Humble here: https://www.fuckbeinghumble.com/ 😍 Follow Stefanie Sword-Williams on Instagram: https://www.instagram.com/stefaniesw/ 🤝 Connect with Stefanie on LinkedIn: https://www.linkedin.com/in/stefanieswordwilliams/  📷 Follow us on Instagram: https://www.instagram.com/girlbossrally/  💻 Watch this episode on YouTube: https://www.youtube.com/girlboss  💌 Subscribe to our daily newsletter: https://girlboss.com/pages/newsletter  💼 Find your dream job or post open roles: https://jobs.girlboss.com/  📚 Did you know Girlboss has courses? Check them out here: https://course.girlboss.com/collections Learn more about your ad choices. Visit megaphone.fm/adchoices