From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy

Brand messaging gave Megan Caldwell the confidence to be seen as the expert she is. Once her website said what she does, she stopped sending people to Instagram, started getting booked to speak, and gained credibility as a summit host. We also talk about why your website belongs at the center of your marketing and why two channels you enjoy are enough.Check out the full episode page: https://go.reddoorstories.com/brand-messaging-confidence-to-be-seenMeet Megan CaldwellMegan Caldwell is the creator of The ROCKSTAR Mom Framework™ and host of The ROCKSTAR Mom Podcast, helping high-achieving moms ditch overwhelm and exhaustion so they can live with more presence, energy, and joy. After burning out twice herself and coaching hundreds of women, she helps women get off the hamster wheel and out of people-pleasing and perfectionism through coaching, retreats, and speaking. Megan blends deep work with dance parties, and she lives in Oregon with her husband and three energetic kids.Website: https://www.megancaldwellpdx.comInstagram: https://www.instagram.com/megancaldwellpdxConnect with KrisFind out exactly where you're losing potential clients with the Client Attraction Scorecard: https://www.reddoorstories.com/free-resourcesBook a free Growth Gameplan Call: https://go.reddoorstories.com/growth-gameplan-callInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/

Tom LeNoble learned how to redefine success after hearing "six months to live" three times. He went back to work anyway, and his health soared. We talk about overcoming fear in business, the Haystack Method he uses with CEOs, and the six forms of energy that shape work-life balance for entrepreneurs. If one area of your life is maxed out, another one is paying for it.Check out the full episode page: https://go.reddoorstories.com/six-months-to-live-redefine-successMeet Tom LeNobleTom LeNoble is a confidential advisor to founders, executives, and business owners, and an international speaker, coach, and philanthropist whose career spans MCI, Walmart.com, Palm, and early Facebook, where he was employee #57. He is CEO of the Academy for Coaching Excellence, a Leadership Coach with the Miller Center at Santa Clara University, and the bestselling author of the award-winning memoir My Life in Business Suits, Hospital Gowns, and High Heels and the new book Morning Ground. Given six months to live three separate times, he lives by his conviction: "I'm Still Here!"Website: https://www.tomlenoble.comTake the Riskability Quiz: https://www.tomlenoble.com/the-riskability-quizLinkedIn: https://www.linkedin.com/in/tomlenobleInstagram: https://www.instagram.com/lenoble.tomFacebook: https://www.facebook.com/tomlenobleConnect with KrisFind out exactly where you're losing potential clients with the Client Attraction Scorecard: https://www.reddoorstories.com/free-resourcesBook a free Growth Gameplan Call: https://go.reddoorstories.com/growth-gameplan-callInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/

Your personal branding gets heard when you speak with certainty, and Eila Park Robertson has spent 20 years learning how. You'll learn how to be magnetic on camera, the business storytelling techniques that draw the right clients in, and why every story needs an emotion. Plus her simple rule: script 80% and leave the rest off the cuff.Check out the full episode page: https://go.reddoorstories.com/how-to-be-magnetic-personal-brandingMeet Eila Park RobertsonEila Park Robertson is the founder of Anecdotia, an award-winning progressive communications agency, and COMMS HQ, a hub that trains and invests in powerful storytellers. She spent more than 20 years on the frontlines of media as a communications executive and broadcast journalist. She also serves on IFAW's Global Board of Directors, one of the world's most active conservation NGOs.Join COMMS HQ: https://skool.com/commshqInstagram: https://instagram.com/eila2.2Connect with KrisFind out exactly where you're losing potential clients with the Client Attraction Scorecard: https://www.reddoorstories.com/free-resourcesBook a free Growth Gameplan Call: https://go.reddoorstories.com/growth-gameplan-callInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/

Your brand story might be hiding in the part of your life you've been afraid to talk about. Forbes 30 Under 30 internet safety expert Fareedah Shaheed shares how owning her personal story changed her business and how to use storytelling and personal branding without oversharing. You'll also hear what to consider before you post your kids online.Check out the full episode page: https://go.reddoorstories.com/brand-story-youre-afraid-to-tellMeet Fareedah ShaheedAfter being groomed online as a child, Fareedah Shaheed made it her mission to help parents protect their children from online predators. Today, she's a Forbes 30 Under 30 Internet Safety Expert known for her signature SAFE Method, which makes digital safety easy and accessible in the age of AI. She has also been named a LinkedIn Top Voice in Cybersecurity.Website: https://www.cyberfareedah.comLinkedIn: https://www.linkedin.com/in/fareedahshaheedInstagram: https://www.instagram.com/cyberfareedahYouTube: https://www.youtube.com/@cyberfareedahTikTok: https://www.tiktok.com/@cyberfareedahProtect Kids Online Membership: https://www.skool.com/protect-kids-online-membership-4029/aboutProtect Kids Online Resource Library: https://sekuva.mykajabi.com/get-your-internet-safety-resource-libraryConnect with KrisFind out exactly where you're losing potential clients with the Client Attraction Scorecard: https://www.reddoorstories.com/free-resourcesBook a free Growth Gameplan Call: https://go.reddoorstories.com/growth-gameplan-callInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/

Avoid marketing burnout by doing less, and doing it better. In this Q&A, Jaime Smoody asks me the two questions I hear on nearly every call. You'll learn how to pick the two marketing activities that fit you, what organic reach on social media really looks like, and why you don't have to pick a niche to grow.Check out the full episode page:https://www.reddoorstories.com/you-dont-have-to-pick-a-nicheConnect with KrisCreate your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resourcesBook a free Growth Gameplan Call: https://go.reddoorstories.com/growth-gameplan-callInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Meet Jaime SmoodyJaime Smoody is the founder of Feeling Golden Services, where she helps entrepreneurs and coaches get their message heard and their back end handled. She produces podcasts for business owners who want a consistent show without it taking over their week, builds GoHighLevel systems that keep leads and clients moving smoothly, and created the Adaptive Quiz Funnel. A former teacher based in Mesa, Arizona, Jaime brings calm, clear direction to every build so her clients can focus on showing up and leading.Podcast Production Health Check: https://feelinggoldenservices.com/podcastcheckInstagram: https://www.instagram.com/jaime_smoodyFacebook: https://www.facebook.com/feelinggoldenservices

Want to get more clients without spending your life posting on social media? Kate Kordsmeier built a multiple-six-figure business doing exactly that.She shares the lead generation strategies she uses instead, including guest podcasting, partnerships, email marketing, search, and paid ads. Plus, how to help Google and AI tools like ChatGPT recommend you.Check out the full episode page: https://www.reddoorstories.com/get-more-clients-without-social-mediaMeet Kate KordsmeierKate Kordsmeier is a certified Life and Business Coach and founder of Success with Soul, with over a decade of experience helping thousands of entrepreneurs build profitable, sustainable, soul-led businesses without burning out. A staunch advocate for justice and dismantling the Patriarchy, Kate helps her clients grow through SEO, funnels, and feminist systems. Her focus is sustainable growth without social media.Website + free 4-day challenge: https://successwithsoul.coConnect with KrisCreate your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resourcesBook a free Growth Gameplan Call: https://www.reddoorstories.com/Instagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/

Courses are dead, and Jess Webber knows what actually gets more clients instead. In this episode, Jess explains how a short, well-built challenge delivers a real outcome, earns trust fast, and ends in an invitation rather than a pitch. You'll hear the framework she uses, the length that works best, and the numbers behind who actually converts. Check out the full episode page: https://www.reddoorstories.com/courses-are-dead-what-clients-want Meet Jess WebberJess Webber is a keynote speaker, clarity architect, and curriculum designer who helps entrepreneurs and coaches turn their scattered expertise into frameworks people can actually follow. She's the host of the Big Ideas Made Simple podcast and the curriculum architect behind I Love Coaching Co., where she's built and refined challenge and membership models used to convert cold audiences into paying clients. With a background in education and franchise operations, Jess specializes in taking someone's brilliant, overwhelming IP and building the clearest, fastest path from where they are to where they want to be.Jess is also hosting Lead Magnets Made Simple, a workshop on building a lead magnet quickly to grow your list. Proceeds support her son's cardiac team.Lead Magnets Made Simple: https://jesswebber.com/leadmagnets  Website: https://jesswebber.comI Love Coaching Co.: https://ilovecoachingco.comLinkedIn: https://www.linkedin.com/in/thejesswebberInstagram: https://instagram.com/thejesswebberFacebook: https://facebook.com/thejesswebberYouTube: https://www.youtube.com/channel/UCiZ1ik52IWwhqTdlJBpYf-gSellable Offer Scorecard: https://ilovecoachingco.com/scorecard Connect with KrisCreate your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resourcesBook a free Money-Making Messaging Call: https://www.reddoorstories.com/Instagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/

Polished personal branding can be the exact thing keeping people from connecting with you, and Heather Sager has spent 1,500 stages learning why. She shares how she traded a corporate voice for the way she talks in real life, why resonance beats getting it right, and how message development works as a trainable skill rather than a personality trait.Check out the full episode page:https://www.reddoorstories.com/why-polished-brand-messaging-falls-flatMeet Heather Sager Heather Sager is a high performance coach for visionary and visible leaders. A former corporate executive turned entrepreneur with more than 1,500 stages behind her, she helps high achievers show up at the level of their brilliance. She hosts the Hint of Hustle podcast from her log cabin in Bend, Oregon.Website: https://heathersager.comPodcast: https://heathersager.com/podcastFree Profitable Speaking Guide: https://heathersager.com/guideInstagram: https://www.instagram.com/theheathersagerLinkedIn: https://www.linkedin.com/in/heathermsagerYouTube: https://www.youtube.com/c/HeatherSagerFacebook: https://www.facebook.com/theheathersagerConnect with Kris Create your own 5 StoryBrand Soundbites that bring you more clients:https://www.reddoorstories.com/free-resourcesBook a free Money-Making Messaging Call:https://www.reddoorstories.com/Instagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/

Your brand story is the one thing AI has to borrow, and Dr. J.J. Peterson knows why. He holds a PhD in communication and spent two decades inside StoryBrand, and he walks through the three sources of a point of view nobody can copy: the scars behind your best stories, the layers that make your brand story yours, and the research on joy.Check out the full episode page:https://www.reddoorstories.com/business-storytelling-ai-has-to-borrowMeet Dr. J.J. PetersonSince 2013, Dr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message and grow their business. He holds a PhD in Communication, has spent 20 years practicing and teaching communication theory, and is an adjunct professor in the Master of Marketing program at Vanderbilt University's Owen School of Business. As Head of StoryBrand he traveled the world facilitating workshops and keynotes, and companies like Microsoft and Certified Angus Beef along with thought leaders like Amy Porterfield and Donald Miller have worked with him to clarify their message.Website: https://drjjpeterson.comInstagram: https://instagram.com/drjjpetersonConnect with KrisCreate your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resourcesBook a free Money-Making Messaging Call: https://www.reddoorstories.com/Instagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/

If you want to get more clients, start with the ones you keep turning away. Professional astrologer and business coach Katherine Wehler joins me to explain why the ideal client definition you were handed can quietly stall service business growth, and how to build a better one from the people already showing up for you.Check out the full episode page:https://www.reddoorstories.com/astrology-dream-clientsKatherine is offering listeners $100 off a one-to-one session with the code REDDOOR. Visit https://katherinewehler.com to redeem.Meet Katherine WehlerKatherine Wehler is a professional astrologer and new paradigm business coach who has been practicing and studying astrology since she was seven years old. She helps clients merge the mystical and the practical to create wealth, impact, and a legacy that outlasts them. She built a seven-figure business before turning thirty and has been featured in Bustle, The Daily Mail, and Yahoo.Website: https://www.katherinewehler.comFacebook: https://www.facebook.com/katherine.wehlerInstagram: https://instagram.com/katherine_wehlerConnect with KrisCreate your own 5 StoryBrand Soundbites that bring you more clients:https://www.reddoorstories.com/free-resourcesBook a free Money-Making Messaging Call: https://www.reddoorstories.com/Instagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/