Film School for Marketers

In this episode, I'm very excited to be joined by one of the leading voices in video technology, Co-founder and CEO of Vidyard, Michael Litt.  Together, we discuss what organizations will begin asking from their video technology providers, what they should be requesting, and how 1:1 video is changing the sales landscape permanently.

In this episode, we're thrilled to be joined by co-founder and CEO of Wistia, Chris Savage. Not only is Chris a master video marketer, but he's surrounded by master video marketers who power one of the leading video marketing hosts. We discuss the success behind Wistia's own "One, Ten, One Hundred" documentary and the docuseries "Brandwagon", as well as a step-by-step guide to deploying a brand affinity marketing strategy in your organization.

COVID-19 has made organizations all over the world rethink how they do business. Whether it be sales conversations, internal meetings or even planned in-person events. Today we have special guest Stephanie Baiocchi, Director of Audience Engagement and Community, who was able to take our in-person event and quickly organize Digital Sales & Marketing Day, a virtual conference within weeks.

In the current COVID era we are all faced with having to do more with less, especially when it comes to video. In this episode Will and Myriah sit down with Cody Turner from Office Interiors to discuss his journey with video, trials and tribulations he’s faced as a videographer and that the organization has faced, how they are currently creating more videos with less time, and how they are leveraging COVID and getting clever with old written and video content.

With many business professionals working from home currently, and a subsequent need for more video content, how can you film high-quality content in your home? In this episode, Will and I are covering 8 production tips and tricks that you can use to produce higher quality videos with your existing webcam and home setup.

As a video professional, you’re probably used to having access to a studio and filming people in person, but the way that you conduct your day-to-day has changed significantly. Your job didn’t become impossible, but rather something you’ve have to get more creative with. In this episode, we're diving into the five things that video production teams are doing to stay productive during this time.

In this episode, we’ll give you insight and advice on how to dive into virtual selling, how you can do it in a way that won’t slow anything down, that will keep your buyer's confidence high, and that will be efficient for you so that you can work the same volume of leads you’re used to.

How can you get the most out of your video content? And, is it possible to take one video and turn it into a dozen new marketing assets? In this episode, we're talking about repurposing video content with Shaina Weisinger. She's the founder of Repurpose House, a done-for-you service that takes your video content and delivers social media assets, optimized and ready to publish on your social media channels.

For many organizations, social media plays a big role in brand awareness, lead generation, and audience building. However, you may be noticing that organic reach on social is increasingly difficult and it’s hard to cut through the noise.  Today we have special guest Dan Baum, Paid Media Specialist at IMPACT, to talk about how you should use social ads to amplify your content and connect with buyers.

Whether it's closing deals or building brand awareness, what's the proper mix of video content for your organization's goals? In this episode, we invite veteran podcaster, video content creator, and author of Marketing Now, David Bain. When he began his own marketing training programs in 2007, he came across Google's recommended content planning structure containing "Hero, Help, and Hub" Content.  And, in addition, added his own video content type: Heart.