Gamify the Dressing Room With Stefan Hauswiesner

On this week's show we welcome Sarah Chessis, CEO of SewSew You, to discuss consumer 'voice' versus their actions; how to enable local supply chains; the comparisons with the food industry; what steps brands are taking to improve their practices and how on-demand manufacturing is the only sustainable way of making new clothes.

On this week's episode we speak with Stefan Hauswiesner, the CEO of Reactive Reality, about the virtual dressing room, their solution Pictofit, the wider industry and how it's such an important time right now, as well as cutting through some of the noise around virtual try-on, fit and styling solutions to see what the numbers really mean for consumers and e-tailers alike.

On this week's show we talk with Petri Alava, CEO at Infinited Fiber, about their incredible technology that turns waste into soft fibers ready for use in a wide range of fabrics. This could be a real game changer for the fashion industry and beyond so we're very excited about the future.

On this week's show we chat with Bobby Östberg, CEO and Co-Founder at ZyseMe who have been developing a novel technique to enable customized clothing production at scale. We talk about the technology, as well as discuss the wider issues surrounding on-demand manufacturing, profitability, sustainability and the nuances around size, fit and style.

On this week's episode we speak with Jenny Siede, Chief Thinker/Maker at In Style Exchange. We discuss the evolution of sustainable manufacturing, the importance of mental health as well as business success, and the role of young talent coming up within the sector.

The Covid curveball has forced us to re-exam our go to market strategies, to align ourselves with shifting consumer values, and to be agile. The data we relied on in the past no longer serves our future. The convergence of technology to form a brand new eco-system for success is upon us. Hear from some of the experts about the challenges, successes and base requirements for making your brand a retailer in today's world.

This week we are joined by Jonathan Théry from Salomon to talk all about the digital journey there and how important collective intelligence is when it comes to successful transformation of a business.

On this week's episode we speak to HOT:SECOND founder, Karinna Nobbs, to find out what was behind the concept of trading of physical for digital as well as what the future looks like for digital-only fashion as well as some insight to the very-close future of HOT:SECOND.  

Emily Roosen is Head of Transformation at STITCH and gives Fashion Made some fantastic insight to what digital transformation looks like in such a large and diverse organisation.

This week's show features Senior Director of Tecnical Design, Nidhi Puri, as we discuss who should lead digital transformation and how they should do it. Not just from an internal standpoint but how you do this with your suppliers as well. The importance of people in this whole journey is not to be understated and Nidhi reminds us that things must change in the wider fashion industry for it to succeed in the future.