Everything Is Marketing

On the show today is Adam DuVander. Adam is the founder of Every Developer and author of Developer Marketing Does Not Exist.I wanted to bring him on because developers are perhaps one of the most difficult segments to market to. How dev tools get discovered, trialed, and implemented are very unique to other software.You'll hear about why content is at the heart of developer marketing, common mistakes made when marketing a developer-first product, and the parallels of developer marketing to no-code and web3.More on Adam:@adamd on TwitterEvery DeveloperDeveloper Marketing Does Not ExistSponsored by Agorapulse, Ahrefs, The Juice, and 42/Agency — These are the Swipe Files sponsors for all of 2022. If you want to support the show, check them out and tell them Corey sent you.🙌 Thank Adam for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Amanda Natividad. Amanda is the Marketing Architect at SparkToro and previously the Head of Marketing at Growth Machine.I wanted to bring her on because Amanda is a prolific marketer with experience in content marketing across B2C brands like FitBit and Liftopia as well as B2B with Growth Machine and their client base. She's amassed a Twitter following of over 36k. And she's an expert in all things digital PR and content strategy.You'll hear about the idea of permissionless co-marketing, product-led content, and how SparkToro is leveraging live Office Hours to move the needle on product adoption and retention.More on Amanda:@amandanat on Twitteramandanat.comThe Menu newsletterSparkToro Office HoursAudience research newsletterMentions:Wealthfront's career building companiesDemand CurveSponsored by Riverside — It’s what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcription… It’s made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at riverside.fm🙌 Thank Amanda for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Guillaume Moubeche. Guillaume is the founder of Lemlist, an email automation tool for sales.I wanted to bring him on because Lemlist has managed to scale past $10M ARR in just a few years in a very competitive category. How? Exceptional marketing. Guillaume and the Lemlist team have built an impressive marketing engine by thinking like a media company. LinkedIn, YouTube, masterclasses, social media... they've found winning formulas for multiple channels.You'll hear about how they've evolved their content with the LinkedIn algorithm, how they use paid masterclasses to acquire customers, and why they're investing in a video docuseries.More on Guillaume:@GuillaumeMbh on TwitterLemlistSponsored by Riverside — It’s what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcription… It’s made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at riverside.fm🙌 Thank Guillaume for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Bryan Wish. Bryan is the founder of BW Missions, which works with creators and authors to scale their content and products.I wanted to bring him on because Bryan has worked with high-profile authors like Nir Eyal and Allen Gannett. Successful book launches are great case studies for what successful marketing looks like. Bryan also has a lot of thoughts on the future of creators, content, and personal brands.You'll hear about modern PR tactics, community building as a part of your marketing strategy, and how to make a book a best-seller.More on Bryan:@bryanwish_ on TwitterBW MissionsSponsored by Riverside — It’s what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcription… It’s made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at riverside.fm🙌 Thank Bryan for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs?Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Ran Segall. Ran is the founder of Flux Academy, which offers courses on web design, freelancing, and Webflow.I wanted to bring him on because Ran is one of the most successful course creators I know. Flux Academy does over $2M/yr in sales with a very small, lean team. And it all started with Ran's YouTube channel and running workshops at local tech meetups.You'll hear about how Ran creates so much video content, how they've diversified channels across search, video, and social media, and his approach to course production.More on Ran:@ransegall on TwitterFlux AcademyMentions:George Mac tweetSponsored by Riverside — It’s what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcription… It’s made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at riverside.fm🙌 Thank Ran for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Juliette Kopecky. Juliette is the CMO at LinkSquares and previously the VP of Marketing at Talla.I wanted to bring her on because LinkSquares is growing rapidly in the legal tech space and making a name for itself. They've been investing heavily into video content and taking a drastically different approach than their competitors and incumbents.You'll hear about Juliette's career path and rise to CMO, how they pivoted and adjusted their marketing through the pandemic, and how to have fun with marketing in a boring industry.More on Juliette:@julietteko on Twitterhttps://linksquares.com/careers/Sponsored by Riverside — It’s what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcription… It’s made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at riverside.fm🙌 Thank Juliette for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Laura Lopuch. Laura is a sales email consultant, AKA the “Queen of Cold Emails.”I wanted to bring her on because she’s one of the few cold email experts who actually show their work and provide tangible examples of what works. She’s written for Copyhackers and Unbounce as well as spoken at conferences like MicroConf and Shine Bootcamp.You'll hear about email outreach common mistakes and how to fix them, tangible examples of how to use cold email for marketing, and Laura’s frameworks so you can craft your own high converting emails.More on Laura:@waitingtoberead on Twitterlauralopuch.com/everythingismarketingMentions:Crystal KnowsMagic Sales BotSponsored by Riverside — It’s what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcription… It’s made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at riverside.fm🙌 Thank Laura for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Conor Lewis. Conor is the founder of FORT, which creates magnetic pillow forts for kids.I wanted to bring him on because Conor launched one of the most successful Kickstarter campaigns out there. Not only was the campaign a massive success, but it was also a ground-breaking case study on community-driven product development. Conor has also been sharing everything he's learning about getting FORT off the ground on Twitter.You'll hear about how he built an audience before Kickstarter, how he leveraged niche online communities during the pandemic, and what key factors made the campaign so successful.More on Conor:@conorblewis on TwitterFORTMentions:PR email templateSponsored by Riverside — It’s what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcription… It’s made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at riverside.fm🙌 Thank Conor for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Jake Thomas. Jake is the creator of Golden Hearts and Creator Hooks.I wanted to bring him on because he went from having absolutely no experience in SEO to generating $5k per month in affiliate revenue from hundreds of thousands of visitors. He also studies YouTubers to dissect their thumbnails, titles, content, and what makes their videos great. You'll hear about how to quickly get up to speed with SEO in 2021, how to pick profitable niches, and what YouTubers do better than anyone else.More on Jake:@jthomas__ on TwitterGolden HeartsCreator HooksSponsored by Riverside — It’s what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcription… It’s made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at riverside.fm🙌 Thank Jake for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Jeff Sheldon. Jeff is the founder of Ugmonk, which creates products that combine form and function.I wanted to bring him on because Jeff is a fantastic designer that has an eye for detail, he's one of the original founders to build in public, and he's managed to build a successful brand without any paid advertising, which is a huge feat in the e-commerce/DTC industry.You'll hear about how and why they launch every product on Kickstarter first, how he uses storytelling to create immersive landing pages, and how to create remarkable products.More on Jeff:Jeff on TwitterUgmonk.comMentions:Eames ChairSponsored by SavvyCal — SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If you’re okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably won’t be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.🙌 Thank Jeff for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★